DELL CONFIDENTIAL 1

The Future is Green

Ruud van Zutphen CSORuud van Zutphen CSO

Datacenters consume 10% of

Amsterdam’s total Energy Need

GARTNER, IDC:

Green is #1 Topic

GREEN IS ABOUT:

Power, Cooling

Material, Processes, Culture and TCO..

IT’s ABOUT YOU !!

DELL CONFIDENTIAL 2

Google Groningen

37.000 Ton CO2

PowerBill 9M Euro

A New role: Chief Sustainability Officer

Chief Sustainability Officers

"A CSO is an advocate and educator, a visionary,

a change manager and a cheerleader, and above all else,

a results-driven manager."

Assessment of Dutch Stock listed Companies and their Sustainability behavior compared with their Industry Peers,

DELL CONFIDENTIAL 3

RaboBankABN-AMROShellDSMDHVKPMGAholdSchipholAkzo Nobel

PWCDow ChemicalDuPointGeneral ElectricGeneral MotorsHilton HotelsHome DepotHSBC GroupDell

DELL CONFIDENTIAL 4

Dell Green Strategy

Commit to be carbon neutral by 2008.

Global recycling for free to consumers.

Offer “Plant a Tree for Me” program.

World’s “Greenest Server” offering.

Direct “Green Supply” chain.

DELL CONFIDENTIAL 5

Smartest Supply Chain

Reduce transportation energy use, Minimize packaging,

Maximum Efficent use of Materials, Recycled Paper.

Dell CFI Computers ready to work straight from the Box.

Call Times (TeleSales) vs Trafic Time. Green TeamsDELL CONFIDENTIAL 6

END USER

DISTRIBUTOR RESELLER IT STAFF END USERMASS PRODUCTIONFACTORY

BUILD 2 ORDER FACTORY

DELL

TRANSPORT

TRUCK

HW

vendor

TRUCK

XL

distri

TRUCK

RE-

Seller

15 Years Ago, Dell started a Journey

DELL CONFIDENTIAL 7

We started with a take back and asset recovery program,

followed by the first eco-labeled product.

Power in your Datacenter

DELL CONFIDENTIAL 8

1 WATT Saved at a SERVER component

results in 2.84 WATT Cumulative Savings

•No restricted materials

• Energy efficient

• Upgradeable

• Recyclable

• Exceed global standards

Did you know?

Dell’s Energy Smart products have resulted in the avoidance of 8,500 tons of CO2.

DELL CONFIDENTIAL 9

Dell

…offers a desktop computer that is

approximately 80 percent more energy

efficient than the model it replaced.

…met Energy Star 4.0 requirements months

before a deadline set by the EPA.

…was first in the industry to offer an EPEAT-

Gold notebook computer.

…designed every 2007 flat panel display to meet

Energy Star 4.0.DELL CONFIDENTIAL 10

Cooling is HOT

DELL CONFIDENTIAL 11

+ 600 Bedrijven in Nederland

nu ook al Compressieloze

Datacenters op WKO basis

Virtualization

Reduce Power up to 45%

DELL CONFIDENTIAL 12

Dell Offering:

Workshops (understand the potential of virtualization

Asses (Workloads suitable for consolidation & TCO)

Design (Virtualization Architecture and Implementation Plan)

Implement (Implement your virtualization Solution, hardware & software)

Maintain (Dell’s Enterprise Support Services)

INCREASE PERFORMANCE UP TO 97% (Study Dell PS3 DataCenter)

DELL CONFIDENTIAL 13

Thin, Slim, Fat Energy Smart

14

0

100

200

300

400

500

600

700

800

900

1000

OptiPlex 745 without Power Management

Energy Smart Enabled Configuration

Energy Smart

Core™ 2 Duo

Flat Panel Display

K

Whrs

/Year

70% Power Savings

With Dell Energy Smart 4.x

ReGeneration

The New Generation

All our key Suppliers need to report CO2 data,

DELL CONFIDENTIAL 15

Plant a Tree for you

DELL CONFIDENTIAL 16

• Virtualisation Assesments

• File System/Storage Assesments

• Power & Cooling Assesments

• FlexComputing

WE LISTEN, WE DELIVER

DELL CONFIDENTIAL 17

•The ReGeneration: www.regeneration.com

•Enviro News: www.dell.com/environews

•Direct2Dell: www.direct2dell.com

• IdeaStorm: www.ideastorm.com

•Dell Earth: www.dell.com/earth

•Dell Energy: www.dell.com/energy

•Dell Recycling: www.dell.com/recycle

•Dell Environment: www.dell.com/environment

18

The Secret Of Our Success

18

Moved from 168 CPUs in 3 Sun servers to 24 Dell PowerEdge 4-ways

12 month estimated ROI = $2.83 million in savings