the future - kodak.com u.uws.016.01.10.en.01 lores...implement services and solutions that your...

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of printing for digital printing new revenue potential for you the future Unified Workflow Solutions

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Page 1: the future - kodak.com u.uws.016.01.10.en.01 lores...implement services and solutions that your customers demand, while maximizing on efficiency and reducing costs. The result is improved

of printing

for digital printing new revenue potential for you

the future

Unified Workflow Solutions

Page 2: the future - kodak.com u.uws.016.01.10.en.01 lores...implement services and solutions that your customers demand, while maximizing on efficiency and reducing costs. The result is improved

Future success in the printing sector calls for cutting-

edge tools and strategies to realize cost-cutting

measures throughout your operations. Kodak Unified

Workflow Solutions for digital printing are designed to

help you mobilize, maximize and leverage your potential

to become a successful Marketing Service Provider.

Keys to succeed

Globalization and digitization have changed the print industry’s competitive landscape. Quality, price and speed are bid-winning commodities. To succeed, you have to meet new customer needs for one-stop service, higher volumes, shorter runs and quicker turnarounds on tighter budgets.

You need to do more, work faster, smarter, deliver impressive results, spend less and earn more. But how?

Profit from partnership

Kodak is a valuable resource to help you shift to digital printing to diversify services, optimize efficiencies and capitalize on new opportunities to boost your revenues.

Our industry expertise spans multiple decades, 120 countries and 3,000 professionals providing award-winning service and support. Kodak’s strong focus on customer needs, understanding the emerging industry trends and the adoption of new technologies fuels our pursuit to create world-class solutions that give you a competitive edge.

Today you need to be a digital multi-media marketer

to generate new revenue streams in the print industry.

Kodak makes it easy.

>>

Page 3: the future - kodak.com u.uws.016.01.10.en.01 lores...implement services and solutions that your customers demand, while maximizing on efficiency and reducing costs. The result is improved

Kodak Unified Workflow Solutions for Digital PrintingKodak Unified Workflow Solutions provide the flexibility and control you need to implement services and solutions that your customers demand, while maximizing on efficiency and reducing costs. The result is improved marketing effectiveness and increased ROI for you and your customer.

Today you need to be a digital multi-media marketer

to generate new revenue streams in the print industry.

Kodak makes it easy.

A

Print Buyer

Print Service Provider

CSR receives and approves order. (optional)

InSite Storefront System

Using the Internet, the Print Buyer places orderthrough the Kodak InSite Storefront System.

Once the job has been ordered via InSite Storefront System, using rules-based automation, Kodak Prinergy Workflow automatically processes the job.

Prinergy Digital Workflow sends the job to the Kodak NexStation Digital Front End

The job is printed on the Kodak NexPress Digital Production Color Press.

Through the Creo Color Server Prinergy Digital Workflow sends the job to a number of 3rd party presses.

The job is printed on a 3rd party press.

Through the Prinergy Digital Workflow, Kodak Colorflow Software manages the relationship between all devices.

A

Print Buyer

Print Service Provider

CSR receives and approves order. (optional)

InSite Storefront System

Using the Internet, the Print Buyer places orderthrough the Kodak InSite Storefront System.

Once the job has been ordered via InSite Storefront System, using rules-based automation, Kodak Prinergy Workflow automatically processes the job.

Prinergy Digital Workflow sends the job to the Kodak NexStation Digital Front End

The job is printed on the Kodak NexPress Digital Production Color Press.

Through the Creo Color Server Prinergy Digital Workflow sends the job to a number of 3rd party presses.

The job is printed on a 3rd party press.

Through the Prinergy Digital Workflow, Kodak Colorflow Software manages the relationship between all devices.

A

Print Buyer

Print Service Provider

CSR receives and approves order. (optional)

InSite Storefront System

Using the Internet, the Print Buyer places orderthrough the Kodak InSite Storefront System.

Once the job has been ordered via InSite Storefront System, using rules-based automation, Kodak Prinergy Workflow automatically processes the job.

Prinergy Digital Workflow sends the job to the Kodak NexStation Digital Front End

The job is printed on the Kodak NexPress Digital Production Color Press.

Through the Creo Color Server Prinergy Digital Workflow sends the job to a number of 3rd party presses.

The job is printed on a 3rd party press.

Through the Prinergy Digital Workflow, Kodak Colorflow Software manages the relationship between all devices.

Page 4: the future - kodak.com u.uws.016.01.10.en.01 lores...implement services and solutions that your customers demand, while maximizing on efficiency and reducing costs. The result is improved

Digital ease and speed

What customers ask for today are web-to-print capabilities, print on demand, campaign management and variable digital personalized marketing.

Your answer is a single simple solution: Kodak Unified Workflow Solutions for digital printing.

Kodak Unified Workflow Solutions deliver what your customers want and what you need to step up sales, increase return on investments and customize services to attract new client bases and strengthen existing ones.

• We offer an award-winning solution to ease you into full-service digital capabilities like web-based and multi-media marketing services

• We are forerunners in integration and zero-touch automation designed to maximize efficiencies and increase profit margins

• We’re committed to bringing you innovative solutions that help you provide customers with high-quality products, services and outstanding value

Page 5: the future - kodak.com u.uws.016.01.10.en.01 lores...implement services and solutions that your customers demand, while maximizing on efficiency and reducing costs. The result is improved

Packaging appeal

Kodak’s tradition of excellence in color, imaging and leading workflow technology help speed the creative process from the design stage to store shelves.

Consistency and connectivity are maintained across all devices and throughout your entire workflow; from monitor to proof sheets to printed output.

Zero touch automation ensures uniformity of imaging, color, alignment and more to wow customers and compel consumers.

Reliability and efficiency translate into time and money savings, higher profit margins and a more satisfied clientele.

Commercial success

Kodak Unified Workflow Solutions are scalable tools tailored for your operations and your business objectives today and tomorrow.

Modular solutions for hybrid and digital printing allow you to expand your operations according to customer demand.

Intuitive automation decreases cycle times and labor costs to strengthen your bottom line.

Flexible and versatile solutions increase your business service offerings.

Publishing power

For decades Kodak has provided publishing customers with cutting-edge prepress and production solutions that minimize costs, maximize productivity and enhance print quality. Today Kodak Unified Workflow Solutions is a bestseller in digital publishing.

Adaptability and flexibility allow you to leverage both hybrid and digital printing processes seamlessly and easily.

Commercial quality and leading technology produce results equal to major media and publishing houses.

Precision automation easily manages higher volumes and shorter runs per job, with quick turnaround times.

Page 6: the future - kodak.com u.uws.016.01.10.en.01 lores...implement services and solutions that your customers demand, while maximizing on efficiency and reducing costs. The result is improved

Diversified growth and revenue streams

Stand-alone or combined, each Kodak Unified Workflow Solution is designed to springboard you in the digital direction you want to grow.

Kodak Prinergy Digital Workflow

• Automate processes to streamline your digital production workflow

• Reduce labor costs and free up staff with a one-operator station to manage multiple digital or hybrid presses

• Instantly view, track, edit, refine and report in real time

• Decrease error rates and material waste with automatic checking and file correcting

• Increase client satisfaction by easily accommodating late-stage changes

Kodak Web to Print Solutions

• Generate new revenue streams by providing value-added services such as multi-media, variable data printing and short-run capabilities

• Create a web storefront for online sales, upsell and cross-sell potential

• Streamline your workflow with synchronized digital or hybrid production

• Route jobs seamlessly to the most efficient, timely or economical process

• Harness the speed, power and flexibility of zero-touch automation

Kodak ColorFlow Software

• Ensure color consistency and accuracy across all devices – from monitor to proof sheets and printed output

• Minimize inefficiencies, labor costs and errors with a single platform integrating all your devices

• Save time calibrating and recalibrating output devices

• Decrease ink consumption to improve press stability and lower press ink waste

• Lock in color accuracy with instant previews while editing curves and profiles

Page 7: the future - kodak.com u.uws.016.01.10.en.01 lores...implement services and solutions that your customers demand, while maximizing on efficiency and reducing costs. The result is improved

Kodak Darwin VPD Software

• Create high-impact, multi-media campaigns easily and seamlessly

• Use Variable Data Printing (VDP) capabilities, with dynamic design, layout, graphic, color and text elements

• Maximize campaign reach and response with one-to-one personalized messaging

• Eliminate complex scripting and programming with simple, intuitive rules-based logic

• Works with all digital printing systems and standard VDP output formats such as VPS, VIPP, PPML, PPML/VDX, optimized PS & PDF

Scalable, adaptable and integrated.

Select the Kodak Digital Printing

Workflow Solution for you.

>>

Page 8: the future - kodak.com u.uws.016.01.10.en.01 lores...implement services and solutions that your customers demand, while maximizing on efficiency and reducing costs. The result is improved

To learn more about solutions from Kodak:Visit graphics.kodak.comOr in North America, call +1-866-563-2533

Produced using Kodak Technologies.

Eastman Kodak Company 343 State StreetRochester, NY 14650 USA

©Kodak, 2010. Kodak and InSite are trademarks of Kodak.

Technical and environmental specifications subject to change.

U.UWS.016.01.10.en.01 (K-820)

Kodak Unified Workflow SolutionsPowerful digital printing tools. Infinite potential.

It’s simple. Going digital is the way to gain solid ground in today’s shifting industry, and the simplest way to shift to digital printing is with Kodak Unified Workflow Solutions. We make it even easier for you with custom implementation, technical advice and Kodak’s legendary service and support teams.

Call us toll-free at 1-866-563-2533 or visit us online at www.kodak.com to learn how you can profit from our partnership.