the future of advertising in one afternoon€¦ · of advertising trust. he was ipa president...
TRANSCRIPT
LUCY LYALL GRANTBusiness & Enterprise Strategist
Freeformers
Lucy started at Freeformers as a Digital Coach/Consultant gaining valuable insight into the current digital skills
gap across leading businesses in the retail, media and finance industry.
She headed up Freeformers one_for1 model, giving her the opportunity to teach the same skills through
workshops to young people in schools and charities across the country.
Lucy has reverse mentored C-suite employees in the Finance, Media and Retail industries and appeared in the Daily Mail and on Women’s Hour,
talking about the topic.
STEVEN APPLEYARDChief Business Development
OfficerBoiler Room
Steven Appleyard is a music & marketing expert with a wealth of experience at the leading edge of
brand strategy, creative, content and marketing communications working for some of the world’s most pioneering
global brands. Boiler Room is the world’s biggest
online music broadcaster, connecting the most engaged online audiences to real world emerging music scenes &
subcultures.
ARIF HAQHead of Creative Capabilities
Contagious Insider
Arif Haq has spent 16 years in the industry on the agency-side, a decade as a stupid client and an advertising treatment writer, giving him a unique perspective on the creative workflow.
Now he works at Contagious, a company famed for shining a
shamelessly elitist spotlight on the very best work in the industry.
RODNEY COLLINSEMEA Regional DirectorTruth Central McCann
Rodney Collins, PhD, is the Regional Director - EMEA of Truth Central, the global consumer intelligence unit of McCann. Committed to the agency’s founding Truth Well Told philosophy, Dr. Collins leads a team dedicated to uncovering human truths to help pioneering brands make their mark in the world. As a Regional Director,
Rodney designs, manages, and conducts global and regional thought leadership initiatives for the McCann
WorldGroup network.
TOBY GUNTONDigital General Manager
Edelman
Toby started his career in the mid 90’s as a journalist contributing to, and editing, a number of gaming
and motorsports titles. He went on to work in senior roles at web agency
Deepgroup, Altogether Digital, WCRS and OMD. Toby joined Edelman in
October 2016, taking up the post of General Manager, Digital, at Edelman
UK.
DOMINIC MILLSColumnist
Mediatel’s Newsline
Former Campaign editor and edito-rial director, Dominic Mills writes the weekly ‘Mills on Monday’ column for
Mediatel’s Newsline. He regularly chairs conferences for Mediatel and other organisations, including ISBA
and the IAB, hosts video shows, and is a consultant editor for the IPA and the
Content Marketing Association.
STEPHEN WOODFORDCEO
Advertising Association
Stephen was appointed CEO of the Advertising Association in September 2016. Having held management roles in three agencies (Leo Burnett, WCRS/
Engine and DDB/adam&eveDDB), Stephen is a past President of NABS
and serves on the board of the History of Advertising Trust. He was IPA
President (2003-05) where he led both their first ethnic diversity initiative
and transformed its professional qualifications for new industry entrants, which over 15,000 people have now
sat and passed.
THE FUTURE OF ADVERTISING...IN ONE AFTERNOONMonday 8th May 2017 12:15pm - 5pm BAFTA, 195 Piccadilly, London
Price per delegate £99 plus vatAPA & IPA Members £49 plus vat
To reserve your tickets email [email protected]
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