the future of advertising (the greatest business)

Sowhat is the future of advertising?

Thursday, December 3, 2009

Everyone is asking this question. What is the future of advertising? Brands will still be around. But change will continue to accelerate.

it ain’tan ad


What is this? And ad? A community? Co-creation? The role of brand, consumer, message and media are blurring. And that doesn’t even include the technology. Nike’s Chalkbot posted consumer generated messages on the roads of the Tour de France.

everything has changed


everything has changed

consumers

brands

marketing plans

creative

agencies


Consumers, brands, marketing plans, creative and agencies aren’t what they used to be.

the consumer

used to watch


Consumer used to watch. http://bit.ly/3ZpBln

now

she creates


Now they share, comment, criticize and create. http://bit.ly/2zhG4x

she takes control


Comcast must die, the site and additional consumer generated content preceded things like Motrin Moms and United’s guitar fiasco. Consumers are in control, not advertisers.

she posesses

new power


Red Laser, the killer iPhone app that lets you check the price of everything.

This is a brandthis is a brand


This man is a brand. You should know who he is.


A folding table, a video camera, some knowledge and a little passion = an $80 million dollar brand and getting bigger every day.

as we know them

are dead

marketing plans


A new way to launch a product?


Target bloggers and YouTube videographers. They are the new influencers.

what is creative?


What is creative?


How about an avatar that is a product demo, a media channel, a satisfied customers all in one?

what happened

to the advertising agency?


Remember TV spots? This was one of the greats.

LINK


From an agency that just went out of business.

http://www.youtube.com/watch?v=HBdi0q6TXbw

http://www.youtube.com/watch?v=HBdi0q6TXbw


Only to be replaced by a new model. Say hello to crowdsourding.

"We were so overwhelmed with the level of entries and range of high-quality creative ideas pitched for the brief that we found it impossible to pick one. We're certain the two ideas will be a successful campaign for the Peperami brand and the legendary Animal."

Peperami marketing manager Noam Buchalter


It’s happening everywhere, on both sides of the pond. What does this mean? Is this a trend? Will we see better work? Should we embrace co-creation?


Thousands of people lose their jobs. One person makes a movie about it thanks to social media. Are the unemployed learning how to use that social media? They better be.


Even though the signs are of desperation and decline...


....people still want to work in this business.(photo by Aaron Nace: http://bit.ly/6xQvAl)


Why? Because it’s still the best business in the world if you love to think, solve problems, create, and be part of a tribe of like-minded people.

thank you


the future of advertising (the greatest business)

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