the future of content in 140 characters (140conf london)

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The Future of Content - in 140 Characters www.mediafuturist.com twitter.com/gleonhard

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Post on 31-Oct-2014

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My presentation at Jeff Pulver's 140 Character Conference in London http://london.140conf.com/ The idea was to use only use 140 characters, tweet-style, to explain the future of content commerce, e.g. 0s1satw (all the way): all content is becoming digital, the music industry is 404 (page not found), :

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Page 1: The Future of Content in 140 Characters (140Conf London)

The Future of Content - in 140 Characters

www.mediafuturist.comtwitter.com/gleonhard

Page 3: The Future of Content in 140 Characters (140Conf London)

0s1s:atw *zeros and ones all the way

Page 4: The Future of Content in 140 Characters (140Conf London)

Music=404

Page 5: The Future of Content in 140 Characters (140Conf London)

:<assumptnsSource: CEA.org

Source: ABC.com

Page 6: The Future of Content in 140 Characters (140Conf London)

Source: kk.org

$4Copy=BFN *bye for now

Page 7: The Future of Content in 140 Characters (140Conf London)

Ctrl=MiA

Page 8: The Future of Content in 140 Characters (140Conf London)

Content>Cloud>$

Page 9: The Future of Content in 140 Characters (140Conf London)

Hybrid$

Page 10: The Future of Content in 140 Characters (140Conf London)

TeleMedia>6Y

Page 11: The Future of Content in 140 Characters (140Conf London)

Open,AMAP *as much as possible

Page 12: The Future of Content in 140 Characters (140Conf London)

WWGD

Page 13: The Future of Content in 140 Characters (140Conf London)

New$$$$

100%

Content / Copy

5%15%

15%

10% 20%

15%

20%

ContentContextCurationTimelinessEmbodiment / PackagingRelevanceOthers

Page 14: The Future of Content in 140 Characters (140Conf London)

Packaging

Page 15: The Future of Content in 140 Characters (140Conf London)

Source: Clay Shirky

Filtr=BF *best friend

Page 16: The Future of Content in 140 Characters (140Conf London)

O4U * only for you

Page 17: The Future of Content in 140 Characters (140Conf London)

AR:OMG! *Augmented Reality oh my God

Page 18: The Future of Content in 140 Characters (140Conf London)

T+ *think positive

Page 19: The Future of Content in 140 Characters (140Conf London)

Gerd Leonhard @gleonhard

GWHTLC!*Glad we had this little chat