the future of crm: api first
DESCRIPTION
Future-proof your technology so that you can quickly adapt CRM to changing customer needs and the evolving digital landscape. Matt Hardy, Digital Director & Joint Managing Director, The Real Adventure For more information, please contact: Simon Brace, New Business Director The Real Adventure T: 0117 244 0800 E: [email protected]TRANSCRIPT
A Creston Communications company
API firstMatt Hardy @mcrilf!
Digital Director & Joint MD
A Creston Communications company
APIApplication Programming Interface
A Creston Communications company
Its main purpose is to define a set of functionalities that are independent of their respective implementation, allowing both definition and implementation to vary without compromising each other
A Creston Communications company
API = the glue that connects diverse technologies
A Creston Communications company
You’re already an API pro
A Creston Communications company
The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn ”
“
A Creston Communications company
A Creston Communications company
A Creston Communications company
Mobile traffic predicted to overtake desktop traffic by Summer 2014
A Creston Communications company
Source: IMRG Capgemini Quarterly Benchmarking Report, September 2014
A Creston Communications company
A Creston Communications company
st
A Creston Communications company
Gordon Moore!Founder, Intel Corporation
The power of computing devices doubles approximately every 18 months”
“
A Creston Communications company
You can’t predict the future
A Creston Communications company
A Creston Communications company
A Creston Communications company
A Creston Communications company
A Creston Communications company
A Creston Communications company
Your brand’s content & services
Your customer
A Creston Communications company
Your brand’s content & services
Your API
Your customer
A Creston Communications company
Shift to a platform mindset
For you, the sellers and buyers of Etsy, providing a developer platform is ultimately about more choice and possibility. The beautiful thing about providing a platform is that we simply don’t know what will be built on it. We provide the tools to developers and step aside to let the magic happen. ”
“
Our APIs were initially solely focused on our mobile apps, but we soon identified unexpected opportunities for their use in other channels and by other parts of the business”
“
A Creston Communications company
There’s another benefit to an
API-first approach
A Creston Communications company
Integration
A Creston Communications company
Your brand’s content & services
Your API
3rd party services
A Creston Communications company
Future-proofing Integration
A Creston Communications company
Are you thinking API-first?