the future of deep linking & app indexing
TRANSCRIPT
![Page 1: The Future of Deep Linking & App Indexing](https://reader034.vdocuments.net/reader034/viewer/2022050614/5888181b1a28ab083c8b60f7/html5/thumbnails/1.jpg)
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The Future of App Indexing
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Google Talks About Apps in Autocomplete
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Surfaced through the Google App Indexing API
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But There Is MoreGoing on Here…
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A “Phone” Universal in Google Search App/ Google Now
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A “Phone” Universal in Google Search App/ Google Now
My logged-in Chrome app history/ activity
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A whole app installed on my phone.
My logged-in Chrome app history/ activity
A “Phone” Universal in Google Search App/ Google Now
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A whole app installed on my phone.
A deep link to my friend’s contact card!
My logged-in Chrome app history/ activity
A “Phone” Universal in Google Search App/ Google Now
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A whole app installed on my phone.
A deep link to my friend’s contact card!Deep links to play my music - called “Listen Actions”
My logged-in Chrome app history/ activity
A “Phone” Universal in Google Search App/ Google Now
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A whole app installed on MY phone.
A deep link to MY friend’s contact card!Deep links to play MY music - called “Listen Actions”
MY logged-in Chrome app history/ activity
A “Phone” Universal in Google Search App/ Google Now
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Relevant “My”
Queries That Can Target
Private Index
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Google App Also Has User-Specific Android Deep Links (From API)
Deep links to previously-viewed content in an Android App with Web Parity that uses the App Indexing API…
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Google App Also Has User-Specific Android Deep Links (From API)
Deep links to previously-viewed content in an Android App with Web Parity that uses the App Indexing API…
… Not private data, but privately indexed
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3rd Party Apps Can’t Index Private Data Because… Web Parity…?
?
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When Google Stops Requiring Web Parity
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When Google Stops Requiring Web Parity
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Google is Amassing a Private Index: Picture Your Brand Here
Photos from Google Photos
Contacts in Google Contacts
Search History from Chrome
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Personal Index Can Surface Specific Emails
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Aggregated Data From Google Apps:
Gmail, Calendar, Maps, Contacts…
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Combining Sourced Data With Feeds For A Richer Interface
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Photos Results on
Android Are Also
Deep Links
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Use Machine Learning
Image Recognition
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See Which Devices are Sharing Info With
The Private Index
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Read More About The Private Index…
http://searchengineland.com/android-marshmallow-seo-series-sponsored-google-now-cards-23-234719
@Suzzicks
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Non-Parity Indexing Could be possible with the Google App Indexing API – theoretically could index
deep links without a corresponding web URL
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Not Many Apps Using App Indexing API
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A Ranking Factors Dilemma for GoogleHow Do You Rank Apps-Only Vs. Web Only?
App-Only Ranking Factors:
InstallationTechnical ImplementationEngagement
Web-Only Ranking Factors:
On-Page OptimizationSite SpeedLinksMobileFriendliness
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What About iOS Apps?
We Have No Engagement Data for
Them – No Bi-directional API
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Google Now & Now on Tap
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An Open Google Now API?
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How Would it Rank Competitors?
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This Means Google Needs Engagement Data for Google Now…
...@Override public void onStart() { super.onStart(); mClient.connect(); AppIndex.AppIndexApi.start(mClient, getAction()); }
@Override public void onStop() { AppIndex.AppIndexApi.end(mClient, getAction()); mClient.disconnect(); super.onStop(); }...
Full code sample here: bit.ly/appindexingAPIcode
“Can Haz Engagement Data?”
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…And Apps Need to Focus on Good Engagement To Win At Google Now
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Monetization of Google Now
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App Streaming
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Potentially a Cross-OS App Solution?
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But App Streaming Has A Connection Requirement…
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But App Streaming Has A Connection Requirement…
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Not Common for World-Wide Mobile Use
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Read More About App Streaming & Connection Speed
http://searchengineland.com/android-marshmallow-seo-series-sponsored-google-now-cards-23-234719
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More thoughts on App Streaming and connection speed:bit.ly/mobileconnectionspeed
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Summary Think About Private Indexing – Indexing User
Activities AND Eventually Indexing Private User DataPrepare for Google Now API – Increase Your App
EngagementPrepare for App Only search results – Look into App
Streaming if you are App-Only