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Copyright SITAONAIR 2017

The Future of

Digital Aircraft

EURO IT Summit & EURO

User Group Meeting 2017

Hamburg

Copyright SITAONAIR 2017 2

Introduction & Objectives of this session

• Introduction to panel members

• Objectives of session

• Industry Trends and Overview

• 4 Case studies

• Q&A


SITAONAIR’s services take the complexity out of making the connected aircraft a reality. Its open approach to

technology and integration is what makes the connected aircraft possible, with a true collaboration between software,

hardware and satellite providers for all industry stakeholders.

Data management and interpretation are essential to value creation, SITAONAIR has the expertise to do both.

Safety, security and innovation are a balance that SITAONAIR is able to manage well, thanks to its private and

secure network. It is only with a secure platform like this that true innovation is possible for all industry stakeholders.

Cabin ANSPsFlight OpsMRO

& OEMsCockpit

Creating connected aircraft reality


Airlines operating connected aircraft to double by 2019

Already operating

connected aircraft

Already operating &

currently taking delivery of

connected aircraft

Already operating and taking

delivery of connected aircraft by

end of 2019

37% 45% 66%


Airlines investing in connected operational programs

R&D

Major program

Electronic flight bag

solutions

71%

92%

21%

Equipping staff

with tablets

Wireless services

for crew

Equipping staff

with smartphones

50% 49% 44%

81% 79%70%

31% 30%26%

Wireless in-flight

services for

passengers

52%

80%

28%


Connected aircraft: Addressing core business drivers

Strategic Airline Imperatives

Grow

Ancillary

Revenues

Improve

Passenger

Experience

Improve Airline

and Passenger

Safety

Improve

Operational

Efficiency



Improve passenger experience

Improve operational efficiency



Improve airline and passenger

safety

Grow ancillary revenues

• Future-proof high-speed broadband services solution

• Deliver on-demand content to passenger devices

• Provide seamless digital customer service throughout passenger

journeys

• Increase fleet size with controlled operational costs

• Digitize the cockpit with dedicated crew applications

• Effective cockpit communication

• Effectively retrieve and manage aircraft data

• Enriched applications leveraging connectivity

• Optimized maintenance procedures

• Anticipate and manage in-flight disruptions

• Offer a personalized experience that passengers value with Wi-Fi

session retail options

• Provide connectivity options for the connected traveller: audience

monetization and advertisement

• Broaden your inflight retail offer without fear of fraud


EXPERIENCE

Empowered customers

Innovative portfolio

Involved in co-creation

We tailor connectivity to deliver airline value

Respond to business imperatives

Initial

CAPEX

0

+

-

• Hardware

• InstallationSubscription

per aircraft

• Service

• Air time

Improve

customer

experience

• Digital

engagement

• Personalization

and loyalty• Connected pax

• Advertising

• Content

Grow

Ancillary

Revenues

Operational

efficiency

• e-Aircraft Data

management

• Maintenance

• Fuel management

Airline and

passenger

safety

• Optimize traffic

growth and safety

• Cybersecurity


1. Drivers for connectivity business

case is nose-to-tail

2. It’s all about data and managing

end-to-end.

3. Application is driving digital

transformation.

4. Digital transformation choices

across the fleet and along the

technology life-cycle.


Making the digital transformation step change

Copyright SITAONAIR 2017 62Copyright SITAONAIR 2017

Passenger

Experience

Stephan EGLISITAONAIR Commercial VP EMEA


Case Study 4 – Passenger Experience

• Intro and facts and figures

• Interactive Portal demo

• Example: Full FFP

integration

• Example: WiFi purchase via

GDS Grow

Ancillary

Revenues

Improve

Passenger

Experience



Airlines operating connected aircraft to double by 2019

Already operating

connected aircraft

Already operating &

currently taking delivery of

connected aircraft

Already operating and taking

delivery of connected aircraft by

end of 2019

37% 45% 66%


Passengers onboard these airlines (and more!) can tweet, talk, and surf like they do on the ground

SITAONAIR enables Passenger Connectivity


BEFORE BOARDINGIN FLIGHT

INFLIGHT GETTING OFF THE AIRCRAFT

The rise of the connected traveler

Usage and expectations towards connectivity continue to evolve exponentially with new technologies and devices

The aircraft is the last remaining frontier!


The connectivity passengers expect onboard

Internet

ONAIR

ONAIR

Play

Mobile

ONAIR

Check social media, email and surf the web

Talk, text and tweet with inflight mobile services

Watch movies, listen to music and receive news updates


Internet ONAIR in numbers

310,000passengers

1,350connected flights

100,000hits on the hotspot

35,000internet sessions


SITAONAIR cabin today

20 commercial airlinesOver 800 aircraft over all Airbus

and Boeing fleets

50% data usage growth YoY

87% of SOA customers offering

Wi-Fi + Cellular


Successful digital harmonization with Frequent Flyer program

Example : Emirates - Full FFP integration

Contextualised passenger experience

Payment with miles

Sign up to Skyward program

Seamless experience across

fleet


APEX Awards 2017

SITAONAIR wins Best Personalization Innovation of the year for our Emirates

project to deliver seamless inflight passenger connectivity, harmonized with the

airline’s award-winning loyalty program, Skywards.

APEX EXPO September 2017


100% integration with real-time information


Contextualised passenger experience

1200 0000 0000

Paul Smith

• Personal greetings of loyal

passenger

• Tailored onboard Wi-Fi

package

• Look & feel adapted to

passenger


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Paul Smith



Payment with miles

• Use miles to buy Wifi package

• Balance is checked in real-

time

• Increase take up rate and

reduce number of outstanding

miles.




Sign up to Skyward program

• Easy access to sign up form.

Passenger name and email

checked in real time toward

passenger manifest and

existing Skyward database.

• Every lead is highly qualified.




Seamless experience across fleet

• All Emirates aircraft (over 200

aircraft composed of A380 and

B777) and on varied satellite

connectivity systems.

• Seamless passenger experience

and costs and effort savings on the

airline side (unique partner for

integration and business analytics


Example : Saudia - Integration with Amadeus

Improved passenger experience

Purchase of WiFi before the flight at

time of booking

Replace vouchers & credit cards on board

Seamless experience across

fleet


Propose WIFI session during ticket booking

Saudia E-ticket integration with Amadeus

1. Upsell your flight ticket with a WIFI session on

the ground

2. Your e-ticket number will identify you and enable

access to internet in the air directly


Saudia free wifi for football wordcup selection

Agility success story

SITAONAIR was able to update the Internet

ONAIR portal in 24H to accommodate the

selection of national team to World cup

following a tweet from the top management of

Saudia Arabian Airlines.

- Update of price plan to full free internet for

whole cabin

- Update of image to match with celebration

Saudia Arabian Airlines was pleased with our

reactivity and could enjoy from a very good

media coverage and positive feedbacks.

Enjoy free internet access on the occasion of Saudi National Team qualification

Cup Russia




Grow

Ancillary

Revenues

Improve

Passenger

Experience

Improve Airline

and Passenger

Safety

Improve

Operational

Efficiency


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