the future of digital health
Post on 21-Oct-2014
1.032 views
DESCRIPTION
Our recap of CES 2014 and the Digital Health Summit: On the plane ride home from CES 2014, we reflected on this year’s big surprise. It wasn’t a TV (sorry, Samsung), but the massive expansion of the health and fitness section. Not only were there exponentially more booths than last year, but health and fitness was easily one of the most crowded spaces, ranking up there with driverless cars. With so much innovation in wearable health devices, it’s easy to see where established players and new startups are placing bets. The fact is, the healthcare landscape is shifting at breakneck pace in response to, and anticipation of, changing customer needs, government regulations, and technological advancements. Increasingly, patients are partnering with doctors to manage their health, motivated not just by their wellbeing, but financial incentives. The era of understanding and managing your own health is here, and the innovation is happening. It’s now down to the discipline of designing with people to create the solutions they really need. If we can do this—whether we're deriving meaning from data, connecting patients and doctors, or empowering people to take better care of themselves—we’ll all be better off. It’s about our health, after all. Instead of creating yet another list of the best health and fitness gadgets at CES 2014, we looked at the trends shaping the healthcare revolution, from regulatory changes to patient and doctor needs. Here’s what we learned. You can also view the presentation here: www.comradeagency.com/thinking/the-future-of-digital-healthTRANSCRIPT
1
CES & Digital Health Summit Recap Proprietary & Confidential
The Future of Digital Health CES and Digital Health Summit Recap
2
CES & Digital Health Summit Recap Proprietary & Confidential
Brave new world
In the new healthcare landscape, interoperability and elevating the role of the doctor is critical.
http://www.flickr.com/photos/99771506@N00/2981387336/
3
CES & Digital Health Summit Recap Proprietary & Confidential
Healthcare Providers
Rewards for outcomes, not visits
Penalties for readmissions or indications of poor care
Transition from providing episodic to continuous care
Transition from providing synchronous to asynchronous care
1
Patients
Unprecedented access to tools for health monitoring
Healthcare costs are more transparent
Patients have more choices, so customer experience matters
Patients have more financial incentive to manage their health
2
4
CES & Digital Health Summit Recap Proprietary & Confidential
Payers
Affordable Care Act
Costs are more critical to manage with more patients entering the system
Incentives are outcomes, not visits
Must find a way to help patients manage their own health
3
Government
Blue Button is helping standardize EHR data
New HIPPA rights for patients
Greater incentive to partner with the private sector
4
5
CES & Digital Health Summit Recap Proprietary & Confidential
Near term:
Public and private partnership
Medium term:
Digital apps as prescribable
Long term:
Fully integrated devices, data and systems
6
CES & Digital Health Summit Recap Proprietary & Confidential
We are becoming a society of track-o-holics
If you want to track it, there’s a device for you.
7
CES & Digital Health Summit Recap Proprietary & Confidential
The tsunami of information is here
Raw data isn’t enough. What can we do to make it meaningful to the user?
http://www.flickr.com/photos/41617436@N07/4148587707/
8
CES & Digital Health Summit Recap Proprietary & Confidential
The race is on
How can we visualize data and create experiences that make health exciting, and ultimately help drive better patient outcomes?
http://www.flickr.com/photos/57090894@N02/9617766509/
9
CES & Digital Health Summit Recap Proprietary & Confidential
1 Simple
2 Personal
3 Empowering
4 Addictive and fun
10
CES & Digital Health Summit Recap Proprietary & Confidential
Something to keep in mind
Healthcare is not something you do to the patient. It’s something you do with the patient.
http://www.flickr.com/photos/11821713@N00/8605877817/
11
CES & Digital Health Summit Recap Proprietary & Confidential
The big takeaway
Patient engagement is the blockbuster drug of the century.
http://www.flickr.com/photos/45940879@N04/5743446095
12
CES & Digital Health Summit Recap Proprietary & Confidential
www.comradeagency.com
Thank you Rachel Saidman, Chief Operating Officer
Danielle Spires, Senior Project Manager