the future of drupal in higher ed
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Future of Drupal in Higher Education
Bryan House, VP Product Marketing, Acquia
Drupal in Higher Education Today
Drupal in Higher Education Today
Learning
Technology
People
Explosion in Web Demands on IT
#’s•websites per campus•mobile technologies•social channels•technology objectives
Realities of Higher Education Market
•Tight budgets
•Disparate IT organizations
•Industry specific requirements
Evolving Technology Landscape in Higher Education
•Mobile
•Increased competition for applicants
•Open, global campuses
•PLE - Personalized Learning Environments
Explosion in # of websites on campus
How Web Teams Want to Spend Their Time
NewSustaining
How Web Teams Actually Spend Their Time
NewSustaining
Create a Campus Website Factory
Templates1 Select website template
2 Configure site-specific settings
Information architecturePage layoutsRoles & permissionsContent types & displayPre-defined themes
3 Add site content
4 Add people & launch! http://www.[customdomain].com
Enterprise Drupal GardensRapid Site Deployment Platform
+ +
+ ++ ++
+ ++
Launch websites by the hundreds,
with minimal effort
Rapidly create new site templates
Site Factory to Build and Manage Thousands of Websites
Simple UX for Content Contributors
Simple, Yet Powerful Design Tools
Template-based Sites•Pre-configured templates-Information architecture-Page layouts-Brand elements-Themes-Third party integrations
Grow your site with:•Custom modules•Custom code, plugins•Integration with 3rd party API’s
Grow your site in Drupal Gardens
Acquia manages code, Drupal stack & hosting
Acquia manages Drupal stack & hosting
Websites Without Boundaries
Turn [yourschool].edu intoA Digital Marketing Machine
Building Compelling Web Experiences1.!Find and share
content for multichannel campaigns
3.!Syndicate content across channels and sites
2.!Increase online conversion rates
4.!Reach new markets with consistent messaging
5.!Share data from CRM to inform the web / personalization.
Mobile
Big Data / AnalyticsCollaboration
Search
Content
Customer Information Exchange
Rich Media Services
Personal-ization
Services
Content Federation Services
Mobile Services
Turn Challenges into Opportunities
Additional platforms to reach engaged prospects
Access to prospect data at web scaleData Explosion
Access to instant feedback and personal engagementEngaging via Social Media
Opportunities to refine applicant segments and targetingShifting Consumer Demographics
Channels and Device Choices
Build Advocates for Your InstitutionBuild deep customer connections that transcend channels, devices, and departments with a unified voice.
Update content on mobile application and push using web services
Migrate prospect segment B from Facebook Fan page to University website
Introduce widget to prospective student segment
Release new PR simultaneously on Facebook, Twitter, intranet, and microsite
Launch “Meet the Experts” forum for prospects to interact with professors
Deliver loyalty program to in alumni
•Consistent message•Brand identity•Engaging experiences
LOYAL BRAND ADVOCATESSTUDENTS & ALUMNI
PROSPECTS
Measure and Refine Your Campaigns
•How many visitors filled out a form and submitted?
•How many authenticated users are searching the course catalog? How many are new users?
•How many prospective students watched a video through until the end?
•Who is clicking on blue hero images with male on the right side of the page?
•View rich suites of analytics based on a spectrum of data
•Test campaigns and deliver optimized content based on the results
•Leverage CRM and other marketing tool repositories to deepen dynamic personalization
•Identify the most profitable paths through a website
•Segment traffic to spot high-value web visitors
•Determine where visitors are navigating away from the site
•Identify critical success metrics for online marketing campaigns
1. Refine Optimize
Optimize customer acquisition, conversion and retention with the creation and distribution of content.
Measure 2. 3.
Tablet visitors spend
over 50% morethan visitors who use
smartphones, and over 20% more
than visitors who use desktop or laptop
computers.
WEM Drives Real ROI
148%return on marketing
investments
63%current growth
in revenues
Organizationsthat change
content based upon visitor
behavior
WEM + DAMis a powerful combination to translate online marketing strategies that are measurable and repeatable.
of consumers felt positively when institutions responded to a social media posting.
55%
Mobile First
We are now in the 5th major technology cycle of the past half century
Mary MeekerKleiner Perkins
“ ”Mainframe Mini-computer Desktop Internet Mobile
Options Exploding for Connected Students
What problems are we trying to solve?
Ooglay! :(
Responsive Design, Mobile First
http://groups.drupal.org/node/232653
Project Spark
http://drupal.org/project/spark
Mobile phone layout
Tablet layout
Standard page layout
Create Once, Publish Everywhere
Build something extraordinary, with Drupal!
Future of Drupal in Higher Education
•OpenSaaS site factory
•Digital marketing platform
•Mobile first development
