the future of ecommerce & magento

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The Future of Ecommerce & Magento .

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Ampersand Commerce, X.commerce and Magento discuss the Magento platform, how the eBay acquisition of Magento will benefit retailers, developers and service providers and the future of commerce in general.Speakers:Darryl AdieManaging Director, Ampersand CommerceKristel VerhasseltTerritory Sales Manager, N Europe, MagentoBeverley BerginBusiness Development, X.commerce / PayPal

TRANSCRIPT

Page 1: The Future of Ecommerce & Magento

The Future of Ecommerce & Magento.

Page 2: The Future of Ecommerce & Magento

Welcome.

Page 3: The Future of Ecommerce & Magento

Introductions.

Darryl Adie Managing Director

Kristel Verhasselt Territory Sales Manager

N Europe

Beverley Bergin Business Development

PayPal

Page 4: The Future of Ecommerce & Magento

Agenda. •  About Ampersand

Darryl Adie, Ampersand Commerce

•  Trends in Ecommerce Darryl Adie, Ampersand Commerce

•  What is Magento? Go, Community, Enterprise Darryl Adie, Ampersand Commerce

•  The Magento Europe Team Kristel Verhasselt, Magento

•  Multi-channel, Internationalisation & Integration Darryl Adie, Ampersand Commerce

•  Magento, X.Commerce & eBay Beverley Bergin, PayPal

•  The Future of Commerce Darryl Adie, Ampersand Commerce

•  Q&A

Page 5: The Future of Ecommerce & Magento

We help Enterprise customers develop & improve their Ecommerce operations using open source software.

Page 6: The Future of Ecommerce & Magento

Our Services.

Page 7: The Future of Ecommerce & Magento

Technically Focused.

Page 8: The Future of Ecommerce & Magento

Award Winning.

Page 9: The Future of Ecommerce & Magento

Trends in Ecommerce.

Page 10: The Future of Ecommerce & Magento

eCommerce. •  Multichannel customers have a higher lifetime value than those

that just interact through a single channel

•  Customers expect to engage brands in conversation (Twitter), rather than just to be preached to (Email Marketing).

•  Mobile Commerce: 7% of commerce by 2016 (Forrester)

•  Social Commerce (Ticketmaster)

•  Personalisation: contextual, specific recommendations

•  Localisation: Click and Collect, same day delivery

•  Ecommerce platform is more than just the website

Page 11: The Future of Ecommerce & Magento

Magento.

Page 12: The Future of Ecommerce & Magento

Open Source Ecommerce. •  Open source, low barrier to entry

•  Pilot projects

•  An Enterprise platform for multichannel and growth

•  Enterprise scalability and feature set

•  Community of evangelists

•  Magento Connect

•  Community of developers and open source code

•  Innovation is driven by the community

•  End of license of proprietary platforms and their respective agency

Page 13: The Future of Ecommerce & Magento
Page 14: The Future of Ecommerce & Magento

The History of Magento

•  Founded: March 2001 •  Launched: March 2008 •  Developed by Varien (now Magento Inc.) •  Varien used to work with osCommerce •  Over 180 Employees •  Acquired by eBay in June of this year

Page 15: The Future of Ecommerce & Magento
Page 16: The Future of Ecommerce & Magento

Manufacturing/ Suppliers/ ERP System

Accounting & Finance Inventory/ Shipping Fulfillment

Web/ Content Development

Marketing Customer Service & Support

Product Development/ Purchasing

Enabling Online Business

Page 17: The Future of Ecommerce & Magento

Magento Go

•  Software-as-a-Service (SaaS) edition hosted by Magento. •  Merchants Profiles:

•  Small merchants •  Limited catalog, languages and not multi-site •  Focus on sales and marketing

•  Merchants Needs: •  Not on deep customizations, selection of one of the different design

templates (modifiable through the CSS and our theme + layout editor), •  Easy to upload products and creating categories •  Easy to choose your checkout and shipping methods •  Magento provides an SSL or you can use your own. •  No access to the source code.

Page 18: The Future of Ecommerce & Magento

Magento Enterprise Showcase

Page 19: The Future of Ecommerce & Magento

Spain

France

Switzerland

Italy

Austria

Belgium

Ireland

United Kingdom

Denmark

Netherlands

Norway

Germany

Sweden

Finland

Iceland

Albania

Belarus

Hungary

Czech Rep

Poland

Ukraine

Croatia

Greece

Bulgaria Serbia

Romania

Slovakia

Estonia

Latvia

Lithuania

Bosnia

Slovenia

Bertrand Nassogne + Middle East, Africa

Kristel Verhasselt + South Africa

Bas Nawijn

Shira Shimoni Customer Success Group Account Manager

Territory Sales Managers Responsible for Customers in Territory

European Team: Customers

Page 20: The Future of Ecommerce & Magento

Spain

France

Switzerland

Italy

Austria

Belgium

Ireland

United Kingdom

Denmark

Netherlands

Norway

Germany

Sweden

Finland

Iceland

Albania

Belarus

Hungary

Czech Rep

Poland

Ukraine

Croatia

Greece

Bulgaria Serbia

Romania

Slovakia

Estonia

Latvia

Lithuania

Bosnia

Slovenia

Kathleen Claes

Arnaud Lelievre + Middle East & Africa

Channel Development Managers Responsible for Solution Partners in Territory

European Team: Solution Partners

Page 21: The Future of Ecommerce & Magento

Internationalisation.

Page 22: The Future of Ecommerce & Magento
Page 23: The Future of Ecommerce & Magento

Challenges. •  Technology

•  Platform

•  ERP

•  Global Customer Database

•  Localised Payments and Delivery

•  Fulfillment and Stock

•  Merchandising

Page 24: The Future of Ecommerce & Magento

Opportunities. •  Payments

•  Global Payment Aggregators

•  Global Customer Database

•  Localised Delivery

•  Magento Connect

•  Merchandising

•  Automation of recommendations

•  Centralised merchandising

Page 25: The Future of Ecommerce & Magento

Multi-Channel.

Page 26: The Future of Ecommerce & Magento

… with Magento. •  Customers are using Magento as their flexible core that they

architect around other inflexible systems and processes: •  ERP •  CRM •  Fulfillment and Warehousing

•  Magento increasingly being used as a central conduit for sales channels: •  eBay Marketplace •  Amazon Marketplace

Page 27: The Future of Ecommerce & Magento

Integrating With Magento.

Page 28: The Future of Ecommerce & Magento

Black Boxes. Retailer: “I just added a new product to our ERP system, why isn’t my product showing up in Magento?”

Agency: “We’ll get back to you”

Hours (days?) of trawling through log files…

Retailer: “Ahem.” Developer: “Oh yes, sorry.”

Developer: “You didn’t define one of the 412 required attributes for the product, so Magento’s API rejected the request

Retailer: “Right.”

Page 29: The Future of Ecommerce & Magento

Black Boxes.

Page 30: The Future of Ecommerce & Magento

Black Boxes.

Page 31: The Future of Ecommerce & Magento

Integrations.

Coming Soon

Integrations We’ve Done

Page 32: The Future of Ecommerce & Magento
Page 33: The Future of Ecommerce & Magento

Mobile"payment"

Promotions & discounts"

Research online, find in-stock"

In-store price"

comparison"

Marketing & referrals"

Buy in aisle"

Page 34: The Future of Ecommerce & Magento

Mobile

Local

Social

Digital

Page 35: The Future of Ecommerce & Magento
Page 36: The Future of Ecommerce & Magento

Online $600B +

Web enabled offline $3T +

Sources: Forrester, IDC, Internal Estimates, Proprietary Model (1)  Online refers to TCV$ earned via online channels (2)  Web-Enabled Offline refers to TCV$ earned via offline channels but were influenced by a website (3)  Offline refers to TCV$ earned via offline channels

Offline $4.5T

-

Page 37: The Future of Ecommerce & Magento
Page 38: The Future of Ecommerce & Magento

Merchant Products

Platform Products

Capabilities

Your Apps Your Carts

Your Capabilities

Consumer Products Your Consumer Services and Apps

Page 39: The Future of Ecommerce & Magento

Merchants Capabilities Merchants Capabilities

Merchant: easy adoption of new capabilities, low switching costs Developer: no barriers to entry, easy on-boarding of customers

Page 40: The Future of Ecommerce & Magento

Off-the-shelf Carts Custom Carts Other Apps Magento

… … Online Store

Offline Store

Marketplace

Comparison Shopping

Engine SEM Social

Media SEO Display Ads Affiliate Analytics eBay Kenshoo Terapeak

Page 41: The Future of Ecommerce & Magento

•  Visit x.com/identity to integrate

Page 42: The Future of Ecommerce & Magento

•  Visit x.com/identity to integrate

Page 43: The Future of Ecommerce & Magento

20% Innovation

80% Integration

20% Integration

80% Innovation

Page 44: The Future of Ecommerce & Magento

Reach Faster time-to-market

Future-proof

Insights

Trusted

Page 45: The Future of Ecommerce & Magento

Reach

Ease

Monetize

Data

Page 46: The Future of Ecommerce & Magento

Merchant Products

Platform Products

Capabilities

Your Apps Your Carts

Your Capabilities

Consumer Products Your Consumer Services and Apps

Page 47: The Future of Ecommerce & Magento

YOU

Page 48: The Future of Ecommerce & Magento

The Future of Commerce.

Page 49: The Future of Ecommerce & Magento

Innovation. •  Magento remains as a distinct commerce platform, integrated with

X.Commerce and therefore eBay products

•  Magento Connect gives merchants access to the innovation of a whole community

•  Trusted extensions are the new hallmark for high-quality modules

•  Certified Magento developers (and partner requirements)

•  X.Commerce gives merchants instant access to eBay’s suite of products, through a unified API

•  The X.Commerce platform is open source

•  More innovation from the community!

Page 50: The Future of Ecommerce & Magento

Magento v2. •  Development has begun!

•  Key Changes

•  Support for MSSQL, Oracle (as well as MySQL)

•  jQuery not Prototype

•  Ships with Unit tests

•  The update will be a refactor, not a redesign

•  Key focus is on remaining a lightweight commerce platform

•  Improvements to speed and modularity

•  Beta Release Q3 2012, Public Release Q4 2012

Page 51: The Future of Ecommerce & Magento

Q A

Page 52: The Future of Ecommerce & Magento

Thank You 3e Tariff Street

Manchester M12FF +44 (0)161 236 5504

ampersandcommerce.com @AmpersandHQ