the future of film: presentation at the neuchatel international film festival
DESCRIPTION
My talk on the Future of Film and Cinema; held at the June 7, 2010, Symposium at the International Film Festival in Neuchatel / Switzerland, see more details at http://www.nifff.ch/?a=175,180,370. The video is at http://blip.tv/file/3852529This talk covers a lot of related 'future of media' topics such as piracy, social media, business models for film, crowd-funding, audience building, the future of production, and much more. More details at www.mediafuturist.com and @gleonhard on TwitterTRANSCRIPT
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Gerd Leonhard, Media FuturistCEO, The Futures Agency
www.mediafuturist.com www.twitter.com/gleonhard
The Future of Film and Cinema
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www.mediafuturist.comwww.twitter.com/gleonhard
My job;)
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Interface (R)Evolution
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“Best Screen Available”
Behavior (R)Evolution
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Mobile Devices
Computer
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Mobile Devices
Personal. Always-on. Social Sharing. Location-aware. Payment options built-in
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The Mobile ‘Phone’ is quickly becoming a Universal Remote Control
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Making Movies with the iPhone 4: “Apple of my Eye”
http://gerd.fm/cHOw86
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The Internet is not a Rose Garden- but it does fundamentally level the
playing field in Media.
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On Cable and ‘good old TV’, the Studios and Networks ruled
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In a Broadband World, the Users - and their Amplifiers - rule *
...and the big Studios will, too;)
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Reality check: we need, and we will have both ‘The Networks’ and
‘The Networked’
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Mobile, social, cheap & fast Broadband
Access
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Whatever I can get
Exactly what, when, how, where I want
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Going Direct is becoming a real Option
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But it’s still very early...!
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Content ‘Piracy’ = Market Failure
Source: Ars Electronica 2008
Source: CE.org
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Online viewers are vastly different
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Niches are gaining
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Getting Paid ... 2.0
Flattr.com
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Access will replace ‘buying a copy’
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It’s no longer the copy that’s valuable now.It’s:
Time / TimingAttention
RelevanceCuration / Quality / Merit
Social ContextFormat
Packaging‘Special’ Factor
OpportunityPerceived Value
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In this age of Ubiquity it’s all about Attention
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Digital Media: a fight for attention - not for distribution!
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Attention... comes from conversation (not Monolog)
... is personal... is spread by ‘tribes’
... is generated when you give and share something
... is based on Trust... can be converted to income at the right time, and in the right way (the toll-booth challenge)
www.kk.org
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Consequences of
@gleonhard
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Film-Makers and Producers on Twitter
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Fish where the Fish are
@gleonhard
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Social Networks are the new Distributors
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Add a social layer to your Film.
@gleonhard
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Yes, people pay for Online Content!
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Chris Anderson summarizes...
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@gleonhard
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versus
*Mike Masnick / Techdirt
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First Then
@gleonhard
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Let the Fans / Followers / Users do the work
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Embrace De-Centralization
@gleonhard
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Links are the Currency
@gleonhard
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Most ‘Content’ will be just a Click
@gleonhard
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All ‘Content’ is moving into the Cloud
@gleonhard
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So can you create events and experiences with and around your film?
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Film 2.0: re-defining what’s important
Connectivity
Community
ContentContext
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Ironsky Film Social Media Example
*hat tip to Brian Newman / Springboard Media
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Good Reads on this
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email me at [email protected]: gleonhard
Facebook: gleonhardLinkedIn: gleonhard
Thanks for your attention!
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A new social, interconnected, mobile OS