the future of fundraisers & the strategies to never ignore
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TRANSCRIPT
HOW TO PLAN A SUCCESSFUL FUNDRAISING EVENT
AGENDA
CHARITY: WATER
KEY QUESTIONS TO ASK
VISION SETTING
IN-KIND DONATIONS
GUEST EXPERIENCE
CLASSIC MISTAKES TO AVOID
CASE STUDY - CHARITY: BALL 2013
Lauren Kane
REINVENT CHARITYMISSION
Lauren Kane
PROOF100%
BRAND
“TOOTHPASTE IS PEDDLED WITH FAR
MORE SOPHISTICATION THAN THE WORLD’S LIFE-SAVING CAUSES”
- NICK KRISTOF
BRAND
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IT ALL STARTED WITH A PARTY
September 7, 2006
Lauren Kane
KEY QUESTIONS TO ASK BEFORE PLANNING
1. What is your goal?
2. Who is your audience?
3. What message(s) are you looking to share?
4. What resources do you have? (time, colleagues’ time, budget)
5. Is an event the right approach?
THE VISION OF YOUR EVENT SHOULD BE THE GUIDING FACTOR WHEN MAKING DECISIONS.
VISION SETTING
Lauren Kane
AGENDA
CHARITY: WATER
KEY QUESTIONS TO ASK
VISION SETTING
PROJECT MANAGEMENT
BUDGETS + IN-KIND DONATIONS
GUEST EXPERIENCE
CLASSIC MISTAKES TO AVOID
CASE STUDY - CHARITY: BALL 2013
Lauren Kane
IN-KIND DONATIONS
Lauren Kane
» Align with brands that fit with your demographic» Understand the full partnership & what it means to your
guests» Set clear expectations before committing» Don’t compromise your event for sponsor needs» Find creative ways to incorporate brand recognition
IN-KIND DONATIONS
Lauren Kane
GUEST EXPERIENCE
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» Walk through the event as a guest from entrance to exit» Assume the perspective of the guest who was invited by a
friend» Don’t be afraid to ask a donor their opinion» How do you engage the new guests and long time donors?» How does the flow of the room allow for engaging conversation?
THINGS TO CONSIDER
Lauren Kane
AGENDA
CHARITY: WATER
KEY QUESTIONS TO ASK
VISION SETTING
PROJECT MANAGEMENT
BUDGETS + IN-KIND DONATIONS
GUEST EXPERIENCE
CLASSIC MISTAKES TO AVOID
CASE STUDY - CHARITY: BALL 2013
Lauren Kane
THINGS TO KEEP IN MIND
» Don’t assume anything.» Clear communication is essential.» Partner with people & companies you trust with your brand.» People want to learn & be inspired
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CHARITY: BALL 2013
Lauren Kane
» Celebrate an amazing year with our supporters» Raise $3M for water, $1M for operations» Democratize giving » Go big
VISION
Lauren Kane
2,300GUESTS
280VOLUNTEERS
$4MRAISED
CHARITY: BALL 2013
Lauren Kane
Lauren Kane
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