the future of health and fitness
DESCRIPTION
My presentation for the scientist at FIMM (Institute for Molecular Medicine Finland), meant to inspire ideas for collaboration between scientist and health and fitness professionals.TRANSCRIPT
![Page 1: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/1.jpg)
1
HEALTH & FITNESS The future of
…and why should I care?
![Page 2: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/2.jpg)
2
We all know we have a
serious problem
![Page 3: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/3.jpg)
3
We all know healthy lifestyle choices
are not only a good medicine…
… many times, they could be the cure
![Page 4: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/4.jpg)
4
Too many times, even in the best
planned interventions…
…people don’t just snap out of it and
“intervent”
![Page 5: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/5.jpg)
5
Is there anything we could learn from the health and fitness
industry?
![Page 6: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/6.jpg)
6
1. What’s going on in the health & fitness industry?
2. What could we learn from it? 3. The REVOLUTION concept 4. Chances for collaboration?
![Page 7: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/7.jpg)
H&F market evolution
BODY BUILDING AGE 1970 - 1980 2 - 3 %
FITNESS AGE 1980 - 2010 12 - 15 %
WELNESS AGE 2010 - ? 30 % +
LIFESTYLE AGE ? 50 %
MA
RKET
S
TIME
![Page 8: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/8.jpg)
8
WARNING! non scientific���
content
![Page 9: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/9.jpg)
9
You’re passionate about it
People need it
People are ready to pay
for it
You’re good at it
Success
![Page 10: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/10.jpg)
10
The health and fitness industry
realized, it needs to grow up!
![Page 11: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/11.jpg)
11
• Founded 2001 (Brussels 2007) • 105 member organizations • 10 324 fitness clubs • 29 countries
• Setting standards • European Affairs • Research & Knowledge center • Networking & Events • EREPS
Enter:
![Page 12: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/12.jpg)
12
Studies & publications:
![Page 13: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/13.jpg)
European qualifications framework
13 © Europe Ac-ve, used with permission
Level Knowledge e.g. Level 8 Knowledge at the most advanced
fron-er… Doctors etc.
Level 7 Highly specialized knowledge… Masters Degree
Level 6 Advanced knowledge… Bachelors degree
![Page 14: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/14.jpg)
14 © Europe Ac-ve, used with permission
Level 4 Factual and theore-cal knowledge in broad contexts within a field of work or study
Personal trainer
Level 5 Comprehensive, specialized, factual and theore-cal knowledge within a field of work or study and an awareness of the boundaries of that knowledge
Exercise for Health Specialist
European qualifications framework
![Page 15: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/15.jpg)
15 © Europe Ac-ve, used with permission
Level 4 Factual and theore-cal knowledge in broad contexts within a field of work or study
Personal trainer
Level 5 Comprehensive, specialized, factual and theore-cal knowledge within a field of work or study and an awareness of the boundaries of that knowledge
Exercise for Health Specialist
European qualifications framework
![Page 16: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/16.jpg)
IT’S ABOUT BEHAVIOUR!
16 © Europe Ac-ve, used with permission © Europe Ac-ve, used with permission
Transtheore3cal model of behavior change.
![Page 17: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/17.jpg)
1. PRE-CONTEMPLATION
17
Frankly, I couldn’t care less
• Avoid arguing • Motivational
Interview
![Page 18: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/18.jpg)
2. CONTEMPLATION
18
Hmm…
• Pros and cons • Self-efficacy
![Page 19: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/19.jpg)
3. PREPARATION
19
I wonder if I would, how I
should…
• Provide info • Concrete plans • Clear goals
![Page 20: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/20.jpg)
4. ACTION
20
I’m doing it!
• Give support • Plan for obstacles
![Page 21: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/21.jpg)
5. MAINTENANCE
21
I got this!
• Find social support
![Page 22: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/22.jpg)
1. Pre-contemplation 2. Contemplation 3. Preparation 4. Action 5. Maintenance
STAGES OF CHANGE
22
![Page 23: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/23.jpg)
23
The whole industry is maturing and
turning to evidence based actions
![Page 24: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/24.jpg)
24
Enter Dr. Paul Bedford
![Page 25: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/25.jpg)
Business as usual
25
4 Year Retention Pr
opor
tion
Still
Mem
bers!
Months since joining!
© Dr. Paul Bedford, used with permission
![Page 26: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/26.jpg)
Basic Behaviour Change
60 minute standard induction + 60 minute
support
60 minute standard induction
Minimum “treatment”
26 © Dr. Paul Bedford, used with permission
![Page 27: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/27.jpg)
Visit vs. visit
27
© Dr. Paul Bedford, used with permission
No.1 Behaviour = Visits
1 !Interaction!
2-3 !Interactions!
4+ !Interactions!
20%$$more%likely%to%visit%
50%$$more%likely%to%visit%
80%$$more%likely%to%visit%
! The$probability$of$making$a$visit$next$month$if$fitness$staff$talk$to$you$during$a$visit$this$month.$
![Page 28: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/28.jpg)
28
Seems a lot like we need a…
Photo credit: Wikimedia Commons
…human touch
![Page 29: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/29.jpg)
29
Enter Trainer4You
REVOLUTION
![Page 30: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/30.jpg)
30
TO BE THE MOST REGOGNIZED PERSONAL TRAINGIN BRAND IN
FINLAND BY 2020
REVOLUTION VISION
REVOLUTION NETWORK HAS SEVERAL HUNDRED
PERSONAL TRAINERS, IMPROVING THE QUALITY OF LIFE
FOR THOUSANDS
![Page 31: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/31.jpg)
31
TO PERMANENTLY INCREASE THE QUALITY OF LIFESTYLE CHOICES FINNISH PEOPLE MAKE
REVOLUTION MISSION
![Page 32: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/32.jpg)
REVOLUTION coaching concept
32
1. Health 2. Weight Loss 3. Wellness 4. Shape 5. Challenge
![Page 33: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/33.jpg)
Your primary goal is to enhance your health and wellbeing You have an underlying problem that needs to be solved before exercise could become a permanent part of your life.
HEALTH
33
![Page 34: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/34.jpg)
34
WEIGHT LOSS
Your primary goal is losing weight You wish to permanently change your weight to healthy proportions. You need practical knowledge, help, tools and support to reach your goal
![Page 35: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/35.jpg)
35
WELLNESS
Feeling good is what it’s all about! You wish to be more energetic, more healthy, more capable to tackle life’s challenges. You wish to find a good balance with regular exercise, healthy nutrition and adequate rest.
![Page 36: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/36.jpg)
36
SHAPE
Your primary gold is to shape your body and/or enhance your physical condition. You’re prepared to train hard and long to achieve your goals. You’re prepared to stick to tough training regimen and controlled nutritional choices.
![Page 37: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/37.jpg)
37
CHALLENGE
You are an advanced, competitive sports person looking for new challenges You’re eager to try new challenges, sports and equipment. You have worked hard to get where you are and you wish to challenge your limits to the maximum.
![Page 38: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/38.jpg)
38
WHAT EXACTLY MOTIVATES YOU?
PROFILE QUESTIONER
WWW.REVO.FI
![Page 39: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/39.jpg)
REVO – SERVICE OFFERING
39
1. Quick & Go 2. Personal training 3. Workshop 4. Small group training 5. Team training 6. Lectures
![Page 40: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/40.jpg)
REVO – SERVICE OFFERING
40
PERSONAL TRAINING SMALL GROUPS EXPRESS SERVICES
PT 360 light
Team Training
Small Group Training
PT 90
PT 360
PT 180
Quick & Go
Workshop
![Page 41: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/41.jpg)
QUICK & GO
41
1. Fitness check-up 2. Training advice 3. Nutrition advice 4. Exercise Duration: 1 x 30 min Price: 39 €/meeting
![Page 42: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/42.jpg)
PERSONAL TRAINING
42
• PT 90 • duration 3 mo. • 12 meetings • à 45 min • 279 € per month
”Intensive kick start”
![Page 43: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/43.jpg)
PERSONAL TRAINING
43
• PT180 • duration 6 mo. • 12 meetings • à 45 min • 159 € per month
”Gain permanent changes”
![Page 44: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/44.jpg)
PERSONAL TRAINING
44
• PT 360 • duration 12 mo. • 12 meetings • à 45 min • 89 € per month
”Make sure the changes are there to stay ”
![Page 45: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/45.jpg)
PERSONAL TRAINING
45
• PT 360 light • duration 12 mo. • 4 meetings • à 45 min • 39 € per month
Innostu ja onnistu!
”Keep up the good life or easy entry”
LIGHT
![Page 46: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/46.jpg)
The best of PT and Group Fitness
SMALL GROUP TRAINING
46
Fixed-duration small group “schools” with pre planned activities
Duration: 3 mo. Meetings: 12 x 60 min Price: 79 €/mo.
![Page 47: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/47.jpg)
TEAM TRAINING
47
Motivation & social support
More freely executed ”workouts of the day” Contract: 1 mo. -> Times/month: 8 Duration: 45 min Price: 99 eur/kk
![Page 48: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/48.jpg)
WORKSHOP
48
Inspiring and supportive taste of the small group schools Duration: 1 x 120 min Price: 39 €/pers.
Small Group Quick & Go
![Page 49: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/49.jpg)
TOPICS FOR SMALL GROUPS
49
1. Running school 2. Triathlon school 3. Gym school 4. “Off the couch” school 5. Bootcamp 6. Weight loss school 7. Shape up school
![Page 50: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/50.jpg)
50
1. It’s more and more about health 2. It’s about understanding behavior 3. It’s about supporting change 4. It’s about more qualified staff 5. It’s about collaboration (allied
healthcare)
![Page 51: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/51.jpg)
51
Further reading: • www.trainer4you.fi • www.ehfa.eu.com • www.ereps.eu.com • http://en.wikipedia.org/wiki/
Transtheoretical_model • http://retentionguru.co.uk • www.revo.fi
![Page 52: The future of health and fitness](https://reader034.vdocuments.net/reader034/viewer/2022052623/55995e271a28ab3f538b45c2/html5/thumbnails/52.jpg)
THANK YOU!