the future of internet marketing - how exponential technology is changing our life
TRANSCRIPT
Presented byMariana Juliette
www.MarianaJuliette.com 1
www.linkedin.com/in/MarianaJuliette
www.twitter.com/MarianaJuliette
www.Facebook.com/AskMariana
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Some of my mentors:
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"To me, marketing is about values. This is a very complicated world, a very noisy world and we're not going to get the chance to get people to remember us. No company is . So we have to be very clear about what we want people to know about us.“ 1997
Source: Steve Jobs on "Think Different" - Internal Meeting Sept. 23, 1997https://youtu.be/9GMQhOm-Dqo
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Sources:http://fortune.com/2015/02/10/apple-the-first-700-billion-company/http://www.forbes.com/powerful-brands/list/
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#1Browsers
and Gadgets
are dying
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#2 Mobile
Compatible
Source: Localytics - Mobile Metrics 101 presentation
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As their price falls below $10, mobiles are becoming increasingly popular in Africa
Source: http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/telecoms/8053964/Africa-is-saving-lives-by-turning-mobile-phones-into-hospitals.html
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The real business Youneed to be today is
theMOBILE ATTENTION
business
Over 100 Billion apps downloads from Apple.This number doubled in the last 2 years.
People today are looking at their mobile devices to get
-Educated- Entertained
and- To Do Business
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Kim Kardashian Westfollowers:
Instagram 36.3MTwitter 32.6MFacebook 25M
As of June 2015
Source: http://www.vegasnews.com/74679/kim-kardashian-hosts-at-rehab-sundays-pool-party-at-hard-rock-hotel-casino.html
Photo: © Erik Kabik/ RETNA/ www.erikkabik.com
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What does that mean for your career?
Source: https://youtu.be/jottDMuLesU
To reach 50 millions users
Radio: 38 years
TV: 13 years
Internet: 4 years
iPod: 3 years
Facebook: 2 years
Google+ 3 months
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With Inbound Marketing you have your customer’s full undivided attention and the chances for them to do business with you are ten time higher.
The best form of new marketing isAttraction Marketing <- When you attract your customers to come to you
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Examples:-GoPro-Disney
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19Source: Dr. Peter Diamandis Co-Founder of Singularity University and Founder of the X-Prize speaking at The Government Summit UAE The world in 2050 - https://youtu.be/Mx8qYmkV5NQ
20Source: Dr. Peter Diamandis Co-Founder of Singularity University and Founder of the X-Prize speaking at The Government Summit UAE The world in 2050 - https://youtu.be/Mx8qYmkV5NQ
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Source: Dr. Peter Diamandis Co-Founder of Singularity University and Founder of the X-Prize speaking at The Government Summit UAE The world in 2050 - https://youtu.be/Mx8qYmkV5NQ
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Source: http://unicomsvcs.com/blog/?p=195
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khanacademy.org
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podcastingCase study: Joe Polish, weekly “I Love Marketing Podcast”
Reach: > 300,000 monthly downloads
How he makes money: Offering a $25,000 mastermind, huge branding and visibility
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The “Beam “Gets under” what or who you want to move - Your “What”The Fulcrum Enables the beam to do the work when force is applied - You “How” WHAT - Your vision /I sell technology solutions that help people get more stuff done!/HOW - Share the stories of transformation – (How you move the beam)
image source: posterenvy.com
1) Identify your perfect customer Someone who:-Paid for your products or services. Took your advice, used your product got results- You love working with them- Will buy your new products-Provide referrals and give you great testimonials 2) Survey your existing customers and create a giveaway product, report, book or video that eliminates their primary pain. 3) Build a lead capture page to give away your product and build your list.
4) Socialcast – YouTube, FaceBook,Twitter, Pinterest, LinkedIn, Instagram and the rest.
5) Lifecast - Schedule a Live video event or Google Hangout – feature your best customers, their proof and sell your products/services.
6) Convert your livecast into a “multicast” – a Podcast, Kindle book, PDF, distribute everywhere - YouTube, iTunes Podcast, Amazon KDP, Facebook, Vimeo, Google+, DailyMotion, SlideShare, Twitter, Pinterest, LinkedIn, your blog and web site
Step by step HOW
Action Steps:• Become a storyteller Share a transformational story about a customer you worked with who got a great results and said – “I want
to work with you again”• Find the “hero” customer stories• Publicly celebrate their success • Create a narrative of their perfect life• The greatest marketers understand how people feel• Make your life/business a laboratory – be ready to share your mistakes and flaws• Leverage multicasting - create once, broadcast everywhere to every device
Action Item Checklist1. Capture “Perfect Testimonials”2. Determine your “Best Customer Ever”3. Survey your Existing Customers4. Create Shows About Your Customers5. Create a Giveaway Product (with a Lead Capture System)6. Start Multicasting - Livecast & Socialcast the Content
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“Perfect Testimonial” Details to Collect Your Name.Where do you live?What do you do?What was life or business like before ______?What specifically did you do with ______?What specific results did you get with ____?What does your client say (or a witness to YOUR SUCCESS) say about the change that ___ provided?Share something really interesting, WEIRD OR UNUSUAL about you that nobody knows about? Attributes to look for Authentic / Believable / Physical irrefutable proof / Strong sense of contribution /Must be SPECIFIC and concise / Great story + storyteller / Ethical / Likable / Enthusiastic /Resourceful /Interesting
Can’t be desperate, needy, whiny, blaming or negative
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About.me/MarianaJuliette
My other presentations:Reputation management
Mobile CompatibilitySocial Media Dos and DON’Ts
Online ProductivityCyber Security & Privacy