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The Future of Magento

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The Future

of Magento

© 2017 Magento, Inc. Page | 2

Magento Evangelist

Senior Manager, Strategy & Growth

[email protected]

@benmarks

Ben Marks

© 2016 Magento, Inc. Page | 3

Magento Order Management

Magento Marketplace

Magento 2.1

Magento Business Intelligence

Magento B2B

Magento Social

MagentoShipping

Hillhouse Capital

$250M Investment

2017

Our journey

Magento

Launches

Magento 2.0

2007

Founded

2015

Magento

independently

acquired

by Permira

REDUCE

COSTPresent

The global Magento community drives innovation

255,000+Magento

Forum

Members

215+ Events

37 Countries

6 Continents

25+Industry

Verticals

180+Countries

Represented

By Mkos - Own work, CC BY-SA 3.0 pl,

IDCMarketscape

Retail

Commerce

Forrester Wave™

B2B

Commerce Suites

IDC Marketscape

Order

Management

Frost & Sullivan

Award

The leader in

B2B & B2C commerce

2017 Accolades

Gartner

Magic Quadrant™

Digital Commerce

Forrester

Wave™

B2B for Midsize

Companies

Forrester

Wave™

B2C Commerce

Suites

LEADER LEADER TOP PERFORMER

The Magento economy is growing fast

$124B

2017

Annual GMV

60MOnline Buyers

$5.1BMagento Economy (Revenues)

2020

$224BAnnual GMV

100M+Online Buyers

$13.6BMagento Economy

How will we

get where we

are headed?

Product Innovation

Strategic Partnerships &

Acquisitions

Growth in Emerging

Markets

Community Collaboration

Magento Commerce Cloud

© 2017 Magento, Inc. Page | 11

Magento Cloud Commerce

• PaaS (not SaaS) - your code,

our infrastructure

• One vendor, one invoice

• Diagnostics

• Developer tooling

Magento Order Management

© 2017 Magento, Inc. Page | 13

Magento Order ManagementMagento Payments & Fraud

Distributed Order

Management

• Order state & event management

• Order orchestration & routing,• Partial shipments, order splitting

• Presales, backorders, returns

Omnichannel Fulfillment

• Ship-from-store• Store pickup, click & collect

• Ship-to-store

• Pick-and-pack• Carrier integration

Global Inventory

• Track inventory at any node• Stores, vendors, DCs

• In-transit inventory

• Intelligent sourcing and allocation

Customer Service

• Order details/ status lookup• Order modification & cancellation

• Appeasements/ refunds/ credits

• Order escalation workflow

Web

Mobile

Store Netw ork

Customer Service

Marketplace

External

Fulf illment

Netw ork

Store Netw ork

Dropship Netw ork

Internal Fulf illment

Netw ork

Business to Business

© 2017 Magento, Inc. Page | 15

B2B

• Manage company structure

and attach quote & order

placement conditions

© 2017 Magento, Inc. Page | 16

B2B

• Extend & view credit on a

per-company basis

© 2017 Magento, Inc. Page | 17

B2B

• Quickly order by entering or

importing SKUs

Magento Business Intelligence

© 2017 Magento, Inc. Page | 19

Business Intelligence

© 2017 Magento, Inc. Page | 20

Business Intelligence

• Create custom metrics

and reports without

formal BI training

• Empower your whole

team to be data-driven

without any of the

technical headaches

• Perform advanced

analyses & get

granular insights into

the health of your

business

Magento Security Tool

© 2017 Magento, Inc. Page | 22

Security Tool

• Linked to your magento.com

account

• Register & scan your site for

available patches &

vulnerabilities

• Coming Soon

Progressive Web App

© 2017 Magento, Inc. Page | 24

Magento PWA Studio

• Collaboration between

Magento & Google

• The next (final?) evolution

of mobile-first strategy

• Essential for relevance in

emerging markets

• Drives improved developer

experience & tooling

• Follow @JamesZetlenhttps://developers.google.com/w eb/progressive-w eb-apps/

Emerging Markets

© 2017 Magento, Inc. Page | 26

Emerging Markets

• Huge growth in shoppers in APAC

• Each market is different, and there

are different markets inside

• Communications, culture, and

commerce are all challenging

• Magento office open in Singapore,

with boots on the ground in China,

Hong Kong, and India

• Meet Magento office opening in

Shenzhen

• Education initiatives underway

Credit: Guido Jansen // @guido

Community Collaboration

Community Collaboration

• Expanding on the open source ethos of the

Magento community, Magento will continue to work

closely with you

• GitHub-based collaboration

• “Contribution Day” - Industry-first approach

• See Max’s presentation at 11 today for more

• MSI – First feature built as a joint venture with our

community (Next event: Munich 29 Sept)

• Community contribution incentive program

Magento Innovations Lab

© 2017 Magento, Inc. Page | 30

Magento Innovation Lab

• An acknowledgement & celebration of the collective ingenuity of the global Magento community

• A channel to discover bleeding-edge & novel Magento integrations -Think IoT, AR, VR, AI, chatbots, etc.

• Open to anyone & everyone

• Focused on storefront customer experience

• Limited to pre-market & open source initiatives

• Current examples:

– Alexa order status integration

– Facebook Messenger product suggestions

– One-click order button

• Initial round submissions being accepted through October 20 th

Push forward!

© 2017 Magento, Inc. Page | 32

Ben Marks / [email protected] / @benmarks