PowerPoint Presentation

Confidential

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Confidential

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For the Triangle AMA Digital Marketing Training Camp February 29, 2012 Brian Dally brian@republicwireless.coma division of Bandwidth

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republic wireless conceptHybrid CallingCommunity$19 a Month

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TimelineEvolution of republic wireless

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What the Industry is SayingRepublic Wireless: $19/Month Unlimited Wireless Service Works Like a CharmIt could change the wireless game in ways that other mobile broadband upstarts have tried and failed to doIn short, it sounds totally awesome!

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In the News

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WritingInteresting Subject

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2002 vs. 2012LG 5350Samsung Note

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Hybrid Calling Just like a hybrid car, only traditional carriers are the greedy oil companies.

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When you grow up you tend to get told the world is the way it is. Life can be much broader once you discover one simple fact everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use. Once you learn that, youll never be the same again.- Steve Jobs

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WritingInteresting SubjectCompelling Motive

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Why is smartphone service so expensive?

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$19 a MonthUnlimited minutes, data, & text

No contracts or early termination fees

No overages, ever!

$199 for the first month and deviceRisk Free 30 Day Guarantee

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As you shift your strategic focus from current competition to alternatives and non-consumers, you gain insight into how to redefine the problem the industry focuses on and thereby reconstruct buyer value elements that reside across industry boundaries." - Blue Ocean Strategy

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WritingInteresting SubjectCompelling MotiveClear Theme

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Control vs. Freedom

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WritingInteresting SubjectCompelling MotiveClear ThemeReal Characters

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Wi-Fi People

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More and more of you are treating social like a one night stand, youre like 19 year old dudes trying to close the first transactionwhen you should be trying to put a ring on it.

For the first time ever, marketing is not push, its pullits a cocktail party, not a presentation.- Gary Vaynerchuck

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Thank You!

Brian Dallybrian@republicwireless.com

Follow us @republicwrless

*Smartphones. Heck, whats more interesting than that?LG5350 (LCD 120x133, 200 phone book records) vs. Samsung Note1xRTT vs. 802.11n

*This anticipates another element of good writing theme, coming up in a moment*Ok, so its $19. great.The problem is why would anyone care to use Wi-Fi*We thought Wi-Fi might just be about coverage*But the more we listened to consumers talk about their experience, and looked at what was happening in the industry.*We realized it was about much more than that.*