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The Future of MobileHow to stay ahead of your competition with Salesforce and Gentrop

Twitter: @GustavoHollowayLinkedIn: /in/gustavoholloway

Gustavo Holloway de Souza

*http://www.wired.com/insights/2013/12/the-challenges-and-future-of-sms-technology/

“…SMS is really the first “killer app” for mobile devices”

“These trends are conspiring to keep new uses for this venerable technology very highly visible to consumers

for some time to come.”

Gentrop Building Your Journey to Success

The Internet is Young

We are Now in a Fully Connected World

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“…the expectation that I can get what I want in my immediate context and moments of need…”

- The Mobile Mind-Shift Julie Ask

How are apps being consumed today?

Mobile App vs. Mobile Web

* Marketing Land: http://marketingland.com/study-mobile-apps-for-engagement-mobile-web-for-research-comparisons-146192

The Value of Personalization…

* http://venturebeat.com/2015/07/16/the-personalization-curve-just-how-far-along-is-your-brand/

Moving to a Push vs. Pull Model

Not Limited to Mobile…

End of the mobile app?

Two Paths are Emerging

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Intelligent Notifications

Simple Notifications to Intelligent Notifications

Take actions without launching the appe.g. Re-Tweeting

Notifications are prioritized based on

what is important to you and your habits

System is Constantly listening to Messages

and providing Contextual Actions

Think Device Independent Atomic Units

Content needs to be broken down into atomic units so that it can work agnostic of the screen

size or technology platform.

Ultimately…

Cards are Personalized & Prioritized• All the Actions are part of the Card• You don’t need to open the App

The App itself can be within a Card and take actionsShare, Find, Book etc…

Cards are Personalized & Prioritized

Scroll to different cards within the same source

The App itself can be within a Card and take actions

It’s not that far away…

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5

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Chat Platforms

Messaging will be the New Platform

Messaging is taking over

Messaging has the most engaged users

*https://www.nexmo.com/blog/2015/04/07/introducing-nexmo-chat-app-api-2/

Line Taxi – App within an App

Facebook’s Example Started off as just another messenger App

Added payments…

Add Business…

Facebook “M”

Messaging is the New Platform

So… What’s next for these platforms?

How will Bots work?

A bot can respond to requests, make reservations and buy things for you.

You now have invisible apps that enable you to get things done without ever leaving your context.

With Open APIs and a engaged Customer, messaging apps are set to lead how to engage with your Customer.

Apple and Google are Scared

By YE18, customer digital assistants will recognize

individuals by face and voice across channels and partners.

By 2020, smart agents will facilitate 40% of mobile

interactions, and the post-app era will begin to dominate.

&

Post App Era – Future of Engagement

The end of Mobile First?

"Looking to the future, the next big step will be for the very concept of the 'device' to fade away,”

"Over time, the computer itself — whatever its form factor — will be an intelligent assistant helping you through your day. We will move from mobile first to an AI first world.”

Sundar Pichai, CEO of Google.

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