the future of music

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Post on 17-Aug-2014

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By identifying the forces at play in the world of music and the behaviors that are driving those forces, one can identify particular patterns that support current trends. By looking forward to what the future of music may encompass, this presentation aims to provide Carhartt, with valuable insight that will help the brand as a whole, cater to the future of urban millenials.

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  • THE FUTURE OF MUSICFOR URBAN MILLENIALS By: Curry Aycock & Ashley Deshields Analyzing Trends Fall 2012 Curry Aycock & Ashley Deshields
  • Through sharing and social media urban millenials can controlwhat band or genre is going to be popular because of technology. H Y P O T H E S I S Analyzing Trends Fall 2012 Curry Aycock & Ashley Deshields
  • 1# Force MUSIC IS EVERYWHERE Analyzing Trends Fall 2012 Curry Aycock & Ashley Deshields
  • Serendipitous Discoveriesthe experience of discovering what you didnt know you were looking for.. Looking for something and being surprised by what you find - even if its not what you set out looking for - is one of lifes great pleasures UNEXPECTED SUPRISE CH AN TURE CE ADVEN THRILL ADVE OPEN MINDED NTUR E EXPERIMENTAL Analyzing Trends Fall 2012 Curry Aycock & Ashley Deshields
  • Live Music Edwa r shoc d Sh ar pe & ked f The M perfo ans b agne rman y put tic Z ce be ting on a e ro s fore m vivac aking io it bi us g From 2000-2012, concert ticket sales in the US tripled from $1.5 billion to $4.6 billion, vastly exceeding the growth of inflation and population growth.Edward connects to his audience, a defining moment. Analyzing Trends Fall 2012 Curry Aycock & Ashley Deshields
  • These moments are what spark our attention CODE serendipityThere is a thrill in discovering the unknown.Those moments where discovering a sound comesfrom a completley unexpected source. Analyzing Trends Fall 2012 Curry Aycock & Ashley Deshields
  • 2 # Force DEPENDENCE ON MOBILE TECHNOLOGY 37% of adults and 60% of teens admit to being addicted to smartphones.Proof that we are constantly on some device even when we are together.
  • Meaningful Experiences Mobile technology as a tool to get to a real life experience. But what is considered real today? Analyzing Trends Fall 2012 Curry Aycock & Ashley Deshields
  • Mobile Music Apps Oh My R ockn ess This year, it is said that musicians have planned to increase their overall mobile marketing spending by 40% MOBILE CESS IBILITY UP AND COMING AC OBSCURE INSTANT UPDATE FEATURES RELIABLE NEARBY perfect for the obsessive show-goerCrowd=concert junkies Analyzing Trends Fall 2012 Curry Aycock & Ashley Deshields
  • Experiencing music in action, before your eyes. CODE: physicalityWe are using technology to help us get to a physical musical experience.We are always connected and now, we are connecting in order to get to these experiences. Analyzing Trends Fall 2012 Curry Aycock & Ashley Deshields
  • 3# Force NO PRIVACY Privacy has lost its meaning. Analyzing Trends Fall 2012 Curry Aycock & Ashley Deshields
  • Personal Cultivation Its all about virtually curating your personal tastes, which forces you to be highly selective. deciding what music to listen to lets the world know who you are. Our music taste(s) are being exposed because we live in a transparent world. People are carefully defining what their musical taste(s) are. We are all living in a transparent glass box. Analyzing Trends Fall 2012 Curry Aycock & Ashley Deshields
  • Digital Music Services Virtually showcasing your personal tastes. Tom a haw kCHANNELS CONSUME CREATE PUBLIC SHARE FULFILL STREAMNETWORK MANAGE a musical player that uses a combination of sources to fulfill your musical taste prefrences while also allowing you to access what your network is listening to. ADD/REMOVE 43% report owning fewer than 500 songs. This aligns with the revelation that consumers are spending less on music.
  • The neverending task of sorting .... CODE: curationWe are constantly collecting our own tastes and prefrences and cultivating a curatedstory about ourselves through our musical collections. Analyzing Trends Fall 2012 Curry Aycock & Ashley Deshields
  • 4 Force# OPINIONS DRIVE CHOICES Opinions determine our destinations Analyzing Trends Fall 2012 Curry Aycock & Ashley Deshields
  • Like Unlike OptionExpressing OpinionRating and promoting new music Reviews and ratings drive conversation, boost confidence, clarify uncertainty, and drive success. 71% of millenials continue to share opinions because they feel other consumers value those opinions. Analyzing Trends Fall 2012 Curry Aycock & Ashley Deshields
  • Urban Media Outlets Criticism, commentary, news, and interviews. Pitc hfor C k.co MUSI