the future of payroll giving: creating a culture of philanthropy
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The Future of Payroll Giving: Creating a Culture of Philanthropy. 2012 Payroll Giving Conference June 27, 2012. AFP. Largest community of fundraisers in the world 28,000 members 230 Chapters in the United States, Canada, Mexico, Egypt, Hong Kong, Jakarta and Singapore. - PowerPoint PPT PresentationTRANSCRIPT
The Future of Payroll Giving:Creating a Culture of Philanthropy
2012 Payroll Giving Conference
June 27, 2012
AFP Largest community of fundraisers in the world 28,000 members 230 Chapters in the United States, Canada, Mexico, Egypt,
Hong Kong, Jakarta and Singapore
AFP Partnerships and Alliances Institute of Fundraising Fundraising Institute of Australia Indira Ghandi National Open University (IGNOU) Tec de Monterrey in Mexico
History of Payroll Giving 1887: Religious leaders in Denver create first comprehensive,
community-wide campaign 1913: First Community Chest organization formed 1950: More than 1000 Community Chests across the US 1960: Modern United Way takes shape; work place giving
takes off
Giving in the US Total giving hovering around $300 billion annually over the
past several years
Payroll giving remaining at less than two percent of overall giving: about $4 billion annually
Participation Rates 1960s and 1970s: 70 – 90 percent not uncommon
2005 - 2010: 30 – 40 percent on average
Decreasing Participation More ways to engage More choices of charities More opportunities to engage in the workplace Lack of technology
IOF Principles Universality Connectivity Portability
A Fourth Principle Universality Connectivity Portability Corporate Buy-In and Empowerment
Benefits of Workplace Giving Harvard Business Review Study
199 studies, covering 152 organizations in 26 countries Profitability increased by 16% Productivity increased by 18% Customer Loyalty increased by 12% Quality increased by 60%
Best Practices and Trends Corporate branding Choice Technology Engagement Benchmarking
UK Payroll Giving Unique opportunity that the US does not have Bring together government, charities and donors Foundation has been built—new and existing pieces need to
put together Focus on creating a culture of philanthropy