the future of personal digital information – scarce resource, valuable commodity or an efficient...
TRANSCRIPT
061109
Jarno M. Koponen
The Future of Personal Digital Information
Scarce Resource, Valuable Commodity or an Efficient Utility?
Media and design research, digital culturesMA (New Media), MA (Humanities), PhD in progressDigital information and emerging personal and collective narratives, multilinear existence, human-centered approach/design
Personal future simulation systems
8+ yrs Internet services & digital brandsTaloussanomat, SITRA, Nokia Research Center, Veikkaus Ltd., Nokia News HUB, Culture Action Europe, Kaapelitehdas, City of Helsinki Education Department, Helsinki City Cultural Office. Helsinki Institute of Information Technology...
Jarno M. Koponen Designer, Researcher
[email protected]/ilparone
We create accumulating amount of personal data
Our life patterns are digitized
Finance
Health
Person
Biological
Purchase
Mobile
Content
discovery
Social
Transforming data into contextualized and conceptualized information
Data
Information
Narratives interpretations & experiences
analysis & structuring
Person
M
ULTILINEAR N
ARRATIVES
LINEAR & NON-LINEAR PERSONAL NARRATIVES
MULTILINEAR EXISTENCE
(combining physical & non-physical environments)
Person
The value of personal information is contingent on its approved use that is considered to be beneficial to the individual according to her own standards
Who controls our personal information? (in digital services and platforms)
Economic development, socio-technological innovations, transforming industry, search for new opportunitiesRadical economy, “freeconomics”,mediaconomy
The value of personal data from a business perspective
Rhytms
Needs
Person
Hopes
Weaknesses
Fears
Habits
Intentions
Forecasts, micro and macro trends, detailed patterns of customer behavior
+Real-time and micro-targeted marketing, advertising, product development, and evaluation
Personal data = a scarce resource, a valuable commodityBusiness advantage
Personal information
protect, control
sell/analyze, distribute, prosper
Visible, controllableinformation
User
Service,Company
management, analysis, distribution
access, interaction, visibility
Invisible, uncontrollableinformation
Indistinct ownership policies and closed information management/processing systems
Concrete implications in everyday life (e.g. targeted advertising, content recommendations, insurance policy).
Invisible, uncontrollableinformation
How can information processing and management be made more open
and transparent?
How do we find a way to unite various interests and intentions regarding the versatile uses of personal
information?
Information, as a virtual, abstract entity is a process rather than an easily framed or owned "artifact".
Once digitized, personal information can be modified, copied, and distributed ad infinitum without the direct control of
the individual or another party.
Open data movement, open innovation, societies and governments, awareness through conflicting interests, mashups culture, Open APIs etc.
Awareness & Change
The significance of visible and
invisible digital information
Individual as an agent of change
Alternative policies, practices,
services & applications
System-centered “vertical” approach
User
Dataflow(s)
System,Admin
Service/application
Information?
Data
User-centered “horizontal” approach
User
Locationdata Weather
forecastPersonalcalendar
Traffic data
Dataflows
Personal public transportation schedules
Service/application
The most beneficial uses of personal information (from an individual’s perspective) will triumph over the irrelevant and questionable uses of uncontrollable personal information.
Digital existence
Physical existence
Multilinear existence
