the future of pr - it's life or death for us
DESCRIPTION
PR needs to rise to the challenge and take over the management of all communications within a company. This presentation was held during a Webinar for the European Association of Communications Directors.TRANSCRIPT
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Annabelle Atchison, @mrsatozDirector 33 Digital
EACD Webinar, September 2013
The Future of PR: It‘s Life or Death for us
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What being social is all about…
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What being social is all about…
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What being social is all about
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What being social is all about
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Social MediaGuide
Social Media Governance
Social Media Council
Web-monitoring
Editorial Processes
Trainings TrainingsTrainings
Reporting Framework
Leading By
Example
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Social Media Council
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Social Media Council• Cross-Company, PR in the Lead • Regular (monthly) Meeting • Overall Decisions vs. Daily Doing• Topics: • Social Media Strategy• Social Media Guidelines• Social Media Enablement• Reporting Structures• Overall Budgets• ….
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Webmonitoring
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Webmonitoring Webmonitoring Tool for • Constant Monitoring• Active Crisis Monitoring • Campaign Monitoring
Central Services:• Webradar/Daily E-Mail Update• Buzz Report/Monthly Presentation
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Leading by Example
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Leading by Example • Culture is Important! • PR (through Internal Communications) in the Lead • Internal Social Collaboration Tools • Make your employees more effective • Are a great way of „trying out“ social in a safe environment
• Leadership Team & Social Mavens both on board • Internal Leadership Blogs • Social Collaboration „Events“ on important/popular topics
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Editorial Processes
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Editorial Processes Central Editorial Service through PR: • News Desk Model• Corporate Social Channels as Orientation • Daily Editorial Updates and Offers• Editorial Calendar• Social Advisories
• Storytelling: One Story - Many Voices!
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Trainings
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TrainingsEmployees are your best ambassadors!
Central Enablement Services through PR: • PR Team as Social Experts – Evangelists within Organisation • Regular (monthly) trainings for entire company• PR as First Responders in Crisis Mode
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Reporting Framework
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Reporting Framework
Exposure Engagement Conversion
Fans Impressions
Views Tweetreach
Comments Likes
User Generated
Content@Replies
Leads Downloads
Applications Sales
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Annabelle AtchisonDirector, 33 Digital@mrsatoz
[email protected]+49 171 4 31 04 37www.33-digital.com