05/02/2023

1The future of retail is about intimately engaging with your customers digitally

LUIS CARRASCO-CORTESIBM COGNITIVE PROCESS TRANSFORMATION LEADER, CANADA AND CARIBBEAN.ALL OPINIONS ARE MY OWN

05/02/2023

2The future of retail is about much more than creating experiences

We are in the era of engagement This is not superficial and not easy to accomplish:

You have to understand your customer’s life These capabilities simply will not be possible

without technology

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3In this demo we will show you how technology is enabling:

Deeply understanding your customer’s behaviours and tastes

Reacting to data and events with timely and deeply relevant interactions

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4In order to achieve this level of insight you need access to:

Their mobile and web based applications. And also the Internet of Things You will see that this client uses Facebook and a

diet/exercise app: How could having such information benefit you, as you try to grow your business with that client? Obviously this assumes clients have given you permission to see all this data…

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5Note how important it is to collect and aggregate patterns to create intimacy that is welcomed as well as relevant to your customer

Opportunity to engage at a deeper level by creating actions like recognizing client has achieved a higher level in loyalty program

Opportunity for discounts and small gifts that increase the client experience

Opportunity to cross sell and upsell

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6If the holy grail of retail is to maximize the lifetime value of each customer…

… Then this technology will help you achieve that strategic outcome by creating deeply meaningful outcomes…

… One customer at a time, making you indispensable to them!

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7What if I don’t have the technical skills in house?

We recommend you acquire cloud based technology: No need for dedicated IT No hidden costs because there nothing extra to buy such as

hardware and no ongoing maintenance costs System available for your use within 48 hours Pay by the use and scale at the rate you grow

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8Where can I get more information?

Click on these links to see how this technology could help you run your operations

IBM Decision Manager on Cloud

IBM Business Process Manager on Cloud

Blueworks Live Process Discovery and Modelling Platform

05/02/2023

9

Thank you