the future of search by tam phan
TRANSCRIPT
![Page 1: The Future of Search By Tam Phan](https://reader034.vdocuments.net/reader034/viewer/2022052116/58821f2d1a28ab3f4c8b76eb/html5/thumbnails/1.jpg)
#SMX | #22A @tamphan
The Future of Search
Advanced Google App Deep Linking
![Page 2: The Future of Search By Tam Phan](https://reader034.vdocuments.net/reader034/viewer/2022052116/58821f2d1a28ab3f4c8b76eb/html5/thumbnails/2.jpg)
#SMX | #22A @tamphan
Tam Phan Organic Growth, App Store Analytics TUNE
![Page 3: The Future of Search By Tam Phan](https://reader034.vdocuments.net/reader034/viewer/2022052116/58821f2d1a28ab3f4c8b76eb/html5/thumbnails/3.jpg)
#SMX | #22A @tamphan
Use Impact Visuals Above, Move Presentation Title As Needed
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED) Search
App
App
App
App
Content
Content
Content
Content
Content
Content
Old App Discovery Model
![Page 4: The Future of Search By Tam Phan](https://reader034.vdocuments.net/reader034/viewer/2022052116/58821f2d1a28ab3f4c8b76eb/html5/thumbnails/4.jpg)
#SMX | #22A @tamphan
Use Impact Visuals Above, Move Presentation Title As Needed
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED) Search
App
App
App
App
Content
Content
Content
Content
Content
Content
Current App Discovery Model
![Page 5: The Future of Search By Tam Phan](https://reader034.vdocuments.net/reader034/viewer/2022052116/58821f2d1a28ab3f4c8b76eb/html5/thumbnails/5.jpg)
#SMX | #22A @tamphan
Use Impact Visuals Above, Move Presentation Title As Needed
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
![Page 6: The Future of Search By Tam Phan](https://reader034.vdocuments.net/reader034/viewer/2022052116/58821f2d1a28ab3f4c8b76eb/html5/thumbnails/6.jpg)
#SMX | #22A @tamphan
Google App Indexing
![Page 7: The Future of Search By Tam Phan](https://reader034.vdocuments.net/reader034/viewer/2022052116/58821f2d1a28ab3f4c8b76eb/html5/thumbnails/7.jpg)
#SMX | #22A @tamphan
Benefits
Re-engagement
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#SMX | #22A @tamphan
Benefits
SearchResults
![Page 9: The Future of Search By Tam Phan](https://reader034.vdocuments.net/reader034/viewer/2022052116/58821f2d1a28ab3f4c8b76eb/html5/thumbnails/9.jpg)
#SMX | #22A @tamphan
Benefits
UserAcquisition
![Page 10: The Future of Search By Tam Phan](https://reader034.vdocuments.net/reader034/viewer/2022052116/58821f2d1a28ab3f4c8b76eb/html5/thumbnails/10.jpg)
#SMX | #22A @tamphan
Benefits
Auto-completion
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#SMX | #22A @tamphan
Deep Linking
![Page 12: The Future of Search By Tam Phan](https://reader034.vdocuments.net/reader034/viewer/2022052116/58821f2d1a28ab3f4c8b76eb/html5/thumbnails/12.jpg)
#SMX | #22A @tamphan
Benefits
• Re-engagement
• Getmorecontentfound
• Improveuserefficiency
• Betteruserexperience• Delivercontentorproductsdirectlytoconsumers
![Page 13: The Future of Search By Tam Phan](https://reader034.vdocuments.net/reader034/viewer/2022052116/58821f2d1a28ab3f4c8b76eb/html5/thumbnails/13.jpg)
#SMX | #22A @tamphan
Source:SearchEngineLand
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#SMX | #22A @tamphan
Our Customer’s & App Indexing
NegativeFeedback:
Stillto0earlytoreallyseeanybenefits•Currentlyimplementing
•Haven’treallyseenanyincreasesintraffic
•Haven’tbeenabletogettherestoftheorganizationtobuyin
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#SMX | #22A @tamphan
Our Customer’s & App Indexing
NegativeFeedback:
HardtimeunderstandinghowUniversalLinksandGoogleAppIndexingworktogether
![Page 16: The Future of Search By Tam Phan](https://reader034.vdocuments.net/reader034/viewer/2022052116/58821f2d1a28ab3f4c8b76eb/html5/thumbnails/16.jpg)
#SMX | #22A @tamphan
Our Customer’s & App Indexing
NegativeFeedback:
IssueswithGoogleAppIndexingAPI•StartedseeingalotoferrorswhenAPIlaunched
![Page 17: The Future of Search By Tam Phan](https://reader034.vdocuments.net/reader034/viewer/2022052116/58821f2d1a28ab3f4c8b76eb/html5/thumbnails/17.jpg)
#SMX | #22A @tamphan
Our Customer’s & App Indexing
NegativeFeedback:
GoogleSearchConsoleisnotaccurate•Triedtoreplicaterankingsandsearches,buthadnoluck
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#SMX | #22A @tamphan
Our Customer’s & App Indexing
NegativeFeedback:
Hardtointegrateanygood/meaningfulanalytics•Noinsightsafteruserssearches&clicksonadeeplinkandgetssenttospecificapppage.Losingalotofinsightandcan’tattributetoSEO/AppIndexing.
![Page 19: The Future of Search By Tam Phan](https://reader034.vdocuments.net/reader034/viewer/2022052116/58821f2d1a28ab3f4c8b76eb/html5/thumbnails/19.jpg)
#SMX | #22A @tamphan
Our Customer’s & App Indexing
PositiveFeedback:
Seethevalueofdrivinguserstoapp
•Sawanincreaseindailyapptrafficby7.3%
![Page 20: The Future of Search By Tam Phan](https://reader034.vdocuments.net/reader034/viewer/2022052116/58821f2d1a28ab3f4c8b76eb/html5/thumbnails/20.jpg)
#SMX | #22A @tamphan
Our Customer’s & App Indexing
PositiveFeedback:
Betterrankingswithsearch
![Page 21: The Future of Search By Tam Phan](https://reader034.vdocuments.net/reader034/viewer/2022052116/58821f2d1a28ab3f4c8b76eb/html5/thumbnails/21.jpg)
#SMX | #22A @tamphan
Our Customer’s & App Indexing
PositiveFeedback:
Providesagreatuserexperience(universallink)
![Page 22: The Future of Search By Tam Phan](https://reader034.vdocuments.net/reader034/viewer/2022052116/58821f2d1a28ab3f4c8b76eb/html5/thumbnails/22.jpg)
#SMX | #22A @tamphan
UNIVERSAL LINKS: the future of deep links
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#SMX | #22A @tamphan
![Page 24: The Future of Search By Tam Phan](https://reader034.vdocuments.net/reader034/viewer/2022052116/58821f2d1a28ab3f4c8b76eb/html5/thumbnails/24.jpg)
#SMX | #22A @tamphan
![Page 25: The Future of Search By Tam Phan](https://reader034.vdocuments.net/reader034/viewer/2022052116/58821f2d1a28ab3f4c8b76eb/html5/thumbnails/25.jpg)
#SMX | #22A @tamphan
Universal Links by category
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#SMX | #22A @tamphan
Universal Links – 27% in Top Charts
TopCharts
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#SMX | #22A @tamphan
Universal Links – Engagement since launch
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#SMX | #22A @tamphan
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU! SEE YOU AT THE NEXT #SMX