the future of search mobile, augmented reality, social, voice and internet of things
TRANSCRIPT
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THE FUTURE OF SEARCH: MOBILE, AUGMENTED REALITY, SOCIAL, VOICE &
INTERNET OF THINGS
Mandar Marathe, Co-Founder, BriefKase Digital Communications
February 26, 2016
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The Future of Search
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Hello, I am Mandar.
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Professional Experience
Software Engineer(Pune, India)June 2004 – June 2006
Technology Manager (Boston, USA)January 2008 – April 2010
Sr. Director, Client Servicing & Office Head (Mumbai, India)October 2010 – November 2013
Co-founderDecember 2013 – Till date
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Academic Background
Master of Business Administration, December 2007.
Bachelor of Engineering in Computer Science, June 2004.
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Let’s talk about “The Future Of Search”
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“google in 1998”
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2009: United States
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2015: Global Market Share
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Over Searches Everyday.
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2012: 500 Million Android devices.
1.3 Million added daily.
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2015: “More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”
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Search has evolved…
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Being Curren
t.
1
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Oops..That’s Being Current.
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“Answering Questions”
2
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Entity
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“Google, Tell me how Alfred
Nobel made his money”
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Structured Data : Schema.org
3
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Facebook’s Open Graph
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Search has EvolvedRecent News appearing in Search Results
3
2
1
Natural Language Processing
Structured Data
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“In the future, you would not need a search query. Information would come to you just when you need it”
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Personalization
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Combine Explicit Search Queries
with Implicit aspects
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Key
for Search Marketers
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Semantic WebUse of structured snippets to describe data
1
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Structured Snippets• Organization• Site Navigation• Website• Breadcrumbs• Local Business• Events
• Recipes• Software• Products & Offer
(Ecommerce)• Article (for Blogs)• Video
http://searchengineland.com/schema-markup-structured-data-seo-opportunities-site-type-231077
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Predict what users want2
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Index your Apps
• If you have an Android or iOS app, get it indexed.
3
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Why?
• Relevancy of Search results • Higher Engagement & Content /
App discovery
How? http://search-codelabs.appspot.com/codelabs/app-indexing#1
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Cross-platform Engagement• Mobile sites with appropriate user agent
detection and redirection
4
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Dynamic content serving depending on device/screen
size
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Responsive Design
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Mobile-specific content and local optimization.
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Optimize content for Voice SearchFind out what questions your target
audience is asking and create content that answers them.
5
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• Consider adding a Q&A service to your site that allows users to ask questions to which you later post answers.