the future of seo, richard conway, ceo of pure seo

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Search Engine Marketing with Richard Conway commerical in confidence

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Page 1: The Future of SEO, Richard Conway, CEO of Pure SEO

Search Engine Marketing

with Richard Conway

commerical in confidence

Page 2: The Future of SEO, Richard Conway, CEO of Pure SEO

Where is everybody?

Page 3: The Future of SEO, Richard Conway, CEO of Pure SEO

Organic Vs Paid

Page 4: The Future of SEO, Richard Conway, CEO of Pure SEO

Patronising American Video

Page 5: The Future of SEO, Richard Conway, CEO of Pure SEO

Search Engine Share – New Zealand

Page 6: The Future of SEO, Richard Conway, CEO of Pure SEO

Search Engine Optimisation Basics

2 aspects of high quality SEO

On-page optimisation

Off-page optimisation

Page 7: The Future of SEO, Richard Conway, CEO of Pure SEO

Meta Title Tag

Page 8: The Future of SEO, Richard Conway, CEO of Pure SEO

Meta Title Tag

Page 9: The Future of SEO, Richard Conway, CEO of Pure SEO

Meta Title Tag

Parameters

Unique for every page on the website

Relevant to the page that the title tag

relates to

Approximately 55 characters or less

Given weight left to right

Page 10: The Future of SEO, Richard Conway, CEO of Pure SEO

Meta Description Tag

Page 11: The Future of SEO, Richard Conway, CEO of Pure SEO

Meta Description Tag

Parameters

Unique for every page on the website

Relevant to the page that the

description tag relates to

156 characters or less

Call to action

Page 12: The Future of SEO, Richard Conway, CEO of Pure SEO

Marketing Association

Title Tag

Natural URL Heading Tag

Optimised ContentAlt Tag

No Meta Description Tag

Page 13: The Future of SEO, Richard Conway, CEO of Pure SEO

On Page SEO – Keyword Research

Page 14: The Future of SEO, Richard Conway, CEO of Pure SEO

Off Page SEO – Links

Page 15: The Future of SEO, Richard Conway, CEO of Pure SEO

AdWords

Pros

Page 1 of Google overnight

Turn it on / off at the click of a button

Defined budget

Very targeted – Location, time,

demographic

Page 16: The Future of SEO, Richard Conway, CEO of Pure SEO

AdWords

Cons

Does not affect organic ranking

You have to keep paying to appear

Auction system – costs increase

A lot of customers ignore paid ads

Page 17: The Future of SEO, Richard Conway, CEO of Pure SEO

AdWords - Display

Page 18: The Future of SEO, Richard Conway, CEO of Pure SEO

AdWords - Remarketing

Page 19: The Future of SEO, Richard Conway, CEO of Pure SEO

AdWords – Bot Fraud

Page 20: The Future of SEO, Richard Conway, CEO of Pure SEO

Pimp Your AdWords

Page 21: The Future of SEO, Richard Conway, CEO of Pure SEO

Content Marketing

Page 22: The Future of SEO, Richard Conway, CEO of Pure SEO

Into The Future

Page 24: The Future of SEO, Richard Conway, CEO of Pure SEO

Mobile

Nearly 1 on 2 searches in New Zealand is

through a mobile device.

Page 25: The Future of SEO, Richard Conway, CEO of Pure SEO

Google Fibre

Google had a 20% drop in revenue when the Google

homepage was 0.5s slower to load

Page 26: The Future of SEO, Richard Conway, CEO of Pure SEO
Page 27: The Future of SEO, Richard Conway, CEO of Pure SEO

Top Four Takeaways

Get your Meta data right

Find relevant keywords

Pimp your AdWords

Make your content count

Page 29: The Future of SEO, Richard Conway, CEO of Pure SEO

Do you have the attention of your audience?

0800 SEARCH