the future of the information professional dr. mark burfoot april 16 th 2013 sla pharmaceutical...
TRANSCRIPT
The Future of the Information Professional
Dr. Mark Burfoot
April 16th 2013
SLAPharmaceutical & Health Technology Division
What to expect
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The Landscape of Pharma today
What’s changing and how that impacts the information profession• Working styles
• Emerging models
• Area of changing focus
• Big Data
What does it mean for the information professional
Building the Next Generation
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But we still have our challenges..The environment is not so bleak…..
Type of change
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Working styles• Mobility
• Perceptions/expectations
Emerging business models• Open Innovation
• New collaborative styles
New markets
Changing focus
Big Data
Mobility• Access at work is critical for many job roles
• Access on-the-go is growing in importance
Perception• If I can access non-work content easily I should be able to do this for work content
• Security should be seamless
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Working Styles
Open Innovation• Increased challenge of sharing content with academic environment
Technology changes• Multiple platforms
• More visual needs
• Real time access
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Business Models
Beach Incubator
Healthcare informatics• Patient records to social media
Geography• R&D emerging in new places
Cultural challenges• Leads to different expectations
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New Markets, new information
From blockbuster
Orphan Drugs
Niche opportunities
New Patient populations
Healthcare
Regen medicine
New technologies
Big Data
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Change in focus
What is it?
Healthcare data
Next Gen Sequence
Consortiums pooling resources and data
Other
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Pausing on Big Data
Big Data has generated initiatives in Biomedical Research
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Will more data improve quality?
A key concern is still quality!
Quality is always key
Refining the deluge to the interpretable solution -avoid the trap
Engineering the information
Expanding our toolsets
Developing the knowledge worker everywhere
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The problem of the informatician and a challenge for the information scientist
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So how about today
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What’s expected and how to adapt
Still a strong need for information• Not so much the book library
• But....- Simple access
- Portals
- Integration with tools and processes• Still need the one-stop-shop approach• The right information when needed• Enabling the user
- Specific domains of expertise, clinical, pharmacology, biological……
- Help, training, education• Biggest area of need
» How to use and take advantage of what we have» How to best integrate our solutions
Expanding/developing service means expanding the informed users not a bigger department
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Expand the super users to extend your capability
Consider not only what is licensed or external • Internal data is key for decisions
• People need easy access to both
Expand your channels for education• Media variety
• On demand access
• Repeatable solutions
We need to cope with a variety of work styles
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Mobile views
Analysis views
Indexed feeds to be consumed and integrated
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For Information professionals and end usersTools need to be flexible
New Skills and new expectations
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The Professional over the next 5 years• Comfortable with IT
• Able to build solutions in basic tools.- Today SharePoint, Spotfire, how to use an API
As IT professionals work to integrate, store, provide more analysis tools…..• Information professionals have to lead the way with how to maximize
value with what we are generating
• Become more integrated with the biomedical issues and problems to seek solutions
But there will be diversity
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Those that can maximize learning and education will be critical to our success
Those that can engineer solutions will be pioneers
More focused teams to deal with key topics
Move the simple stuff out
The curricula of information and knowledge management
The baseline of Information Technology skills
The ability to connect to pharma’s needs more proactively
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And our next generation of information professionals?
The future worker’s needs will be demanding and constant!
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Questions?