the future of the wireless city

The Future of the Wireless City and Sustainable Business Models

Bo Nilsson, MD - EMEA, Tropos

Networks

The Future of the Wireless City and Sustainable Business Models

Bo Nilsson, MD - EMEA, Tropos

Networks

© 2005 Tropos Networks, Inc.

Tropos Networks - Company BackgroundTropos Networks - Company Background• Six years old… shipping products for four

years• Venture Funded…. Intel, Benchmark• 150+ Employees…. HQ in Sunnyvale, CA• European presence since 2004• Recognized Market Leader in Metro-Scale

WiFi Mesh Networking with more than 600+ customers world wide.

• More than 50+ WiFi Mesh customers in EMEA


The Wireless LandscapeThe Wireless Landscape• Wi-Fi originally

designed as a wireless extension for indoor LANs

• WiFi Mesh makes Wi-Fi effective outdoors over large areas

• WiMAX will Complement WiFi Mesh

- High Speed Backhaul - Future Client Access• 3G / HSDPA will

Complement WiFi Mesh

Sp

eed

UWB

WiMAX

Wi-Fi

2G

3G/UMTS

PAN LAN MAN WAN

Wi-Fi

Open Standard Progression

Open-standards moving into wireless MAN + WAN


WiFi Mesh Delivers Throughput and Mobility WiFi Mesh Delivers Throughput and Mobility

9.2kps/9.2kps

Mob

ilit

y

BandwidthUpstream/downstream

5Mbps/5Mbps

Mobile

Fixed

3G Cellular(EV-DO, UMTS)

Private

Data Radio

CableDSL


Market Opportunity - WiFi Device ExplosionMarket Opportunity - WiFi Device Explosion

020,00040,00060,00080,000

100,000120,000140,000160,000180,000200,000

2001 2003 2005(E) 2007(E)

2004 2005 2006 2007 2008-

20

40

60

80

100

120

140

160

180

Millions

Dual mode phones

Cordless phones

Wi-Fi Hot Spots Booming

Plus 160M+ Cellular Phones with Wi-Fi

Source: IDC

Source: Instat

250M+ Wi-Fi Client Devices by 2008

0

50

100

150

200

250

300

2002 2003 2004 2005 2006 2007 2008Source: IDC


Market Opportunity - Metro-Scale WiFI MeshMarket Opportunity - Metro-Scale WiFI Mesh

• Internet Access: Desktops, Laptops, PDAs, Phones, Music and Gaming

• Public Safety: Mobile Communications, Emergency Response, Surveillance Cameras

• Municipal Automation: Traffic Controllers & Cameras, Parking Meters, AMR

• Voice over Wi-Fi: Cellular Compliment or Replacement

• Location Services: Localized Web Information & Advertising


The Business Model - Metro-Scale WiFi MeshThe Business Model - Metro-Scale WiFi Mesh

• “Municipal WiFi Networks in Europe”

• – a masters’ thesis/survey by Gregor Heilmann(Newcastle University, September 2007)

• 50 projects in 17 countries are classed according to who owns the network

• network: the community model, the public authority model, the private model and public-private partnerships (PPP).


The Business Model - Metro-Scale WiFi MeshThe Business Model - Metro-Scale WiFi Mesh“Municipalities are playing many different roles in WiFiinitiatives, showing that there is no generally acceptedorganization model and many projects are more of anexperimental kind...“...community networks are bottom-up projects and arefacing technological and organizational problems whenthey are extended over a city area. Networks solelyowned by public authorities are confronted by legalenquiries, and municipal WiFi networks operated andowned by private companies have so far not shown thatthey can realise a return on investment. The projects inthe PPP category seem to offer better perspectives...”


The Business Model - Metro-Scale WiFi MeshThe Business Model - Metro-Scale WiFi MeshSome Important Guide Lines for Business

Models

• PPP – Public Private Partnership Model • Identify Potential Anchor Tenancy• Distinction between rural & urban is not• – Suburbs, peripheral commerce zones• – Development along roads• – Clustering of rural homes villages• – Distance to nearest big city influences cost

of rural access


The Business Model - Metro-Scale WiFi MeshThe Business Model - Metro-Scale WiFi Mesh• PPP – Public Private Partnership Model the only way

forward ?• Develop Business Models for each applications,

current and planned• Rome Wasn’t Built in a Day

– Some try to do it all, all at once• Think Big, Act Small

– One application can justify city participation and investments

• Balancing the Dream & the Hype Machine– Under promise & over deliver– Be honest about limitations


Future Directions - Metro-Scale WiFI MeshFuture Directions - Metro-Scale WiFI Mesh• The PPP Model will drive the development for

business modeling• Demand for Workforce Mobility will increase• Always Best Connected !

– Urban vs. Rural– WiFi Mesh / Mobile WiMAX / HSDPA (G3)– Macro / Pico / Femto Cell Architecture ?

• Demand for CPE that support more than one radio technology will increase.

• Single Application ----> Multi-Service Networks


Future Directions - Metro-Scale WiFI MeshFuture Directions - Metro-Scale WiFI Mesh• “In a new report, Municipal Broadband

Strategy: Beyond Wireless, [Diamond Management & Technology Consultants Inc.] projects that within the next 5 years, capacity requirements will rise from their current level of 1 to 5 Mbps to more than 100 Mbps... Cities that are crafting their broadband strategies completely or largely around WiFi or WiMAX networks will not be able to contend with the exploding bandwidth requirements...”

• ---Robert Hoskins, Broadband Wireless Exchange Magazine,5 September 2007


Tropos Networks Metro-Scale WiFi MeshTropos Networks Metro-Scale WiFi Mesh

However we can't live with out Work Force Mobility Anytime, Anywhere Broadband Access.

Tropos Control Management Tool

Tropos MetroMesh Routers0 1 2

Miles1

WiMAX

Internet

Self-healing Wi-Fi Self-healing Wi-Fi MeshMesh

Congratulations ! Derry City Council

Congratulations ! Derry City Council

Bo NilssonManaging Director - EMEA

Tropos Networks

http://www.tropos.com