the future of web search
DESCRIPTION
Written long time back about how the search is going to evolve. Some of it has become true. I was anticipating Google to make Search Technology a commodity but that hasn't happened.TRANSCRIPT
![Page 2: The Future of Web Search](https://reader036.vdocuments.net/reader036/viewer/2022062418/5562aaf3d8b42a2e6e8b4b4a/html5/thumbnails/2.jpg)
Where Things Stand Today?
![Page 3: The Future of Web Search](https://reader036.vdocuments.net/reader036/viewer/2022062418/5562aaf3d8b42a2e6e8b4b4a/html5/thumbnails/3.jpg)
InsightStory
Google Search is like Mainframes
• Powerful– Very good at what it does
• One-size-fits-all– Monolith– Not a commodity item
which can fit anywhere
• Closed– Available for use but any
innovation on top of it is tough
![Page 4: The Future of Web Search](https://reader036.vdocuments.net/reader036/viewer/2022062418/5562aaf3d8b42a2e6e8b4b4a/html5/thumbnails/4.jpg)
MainframeGoogle
Search
Wintel???
![Page 5: The Future of Web Search](https://reader036.vdocuments.net/reader036/viewer/2022062418/5562aaf3d8b42a2e6e8b4b4a/html5/thumbnails/5.jpg)
InsightStory
Maturity leads to Pervasiveness!
• Pervasiveness is the yardstick to measure the maturity of a technology– Covers from smallest to the
biggest use case– Provides a platform for
further innovation
• Transitions from the past– Mainframes to PCs– Windows running only on
PCs to OSes running on various devices
– Self owned datacenters to Computing Clouds
![Page 6: The Future of Web Search](https://reader036.vdocuments.net/reader036/viewer/2022062418/5562aaf3d8b42a2e6e8b4b4a/html5/thumbnails/6.jpg)
How Will Search Evolve?
![Page 7: The Future of Web Search](https://reader036.vdocuments.net/reader036/viewer/2022062418/5562aaf3d8b42a2e6e8b4b4a/html5/thumbnails/7.jpg)
InsightStory
Three Dimensions of Evolution
• Personal Computerization– Search will be a commodity
fitting as needed in various use cases
• Platformization– Search technology will be
used more as APIs exploited by various apps
• Think out of the “search box”– New ways of searching and
using search results
![Page 8: The Future of Web Search](https://reader036.vdocuments.net/reader036/viewer/2022062418/5562aaf3d8b42a2e6e8b4b4a/html5/thumbnails/8.jpg)
Personal Computerization!
![Page 9: The Future of Web Search](https://reader036.vdocuments.net/reader036/viewer/2022062418/5562aaf3d8b42a2e6e8b4b4a/html5/thumbnails/9.jpg)
InsightStory
The Rise of World Wide Webs
• It is the Google Search that made BIG World Wide Web so useful
• Now, the BIG Web is getting divided into numerous small Webs
• Each of these small Webs will need “google” quality search to stay useful– And that’s where personal-
computerization of Web Search will happen
![Page 10: The Future of Web Search](https://reader036.vdocuments.net/reader036/viewer/2022062418/5562aaf3d8b42a2e6e8b4b4a/html5/thumbnails/10.jpg)
Platformization!
![Page 11: The Future of Web Search](https://reader036.vdocuments.net/reader036/viewer/2022062418/5562aaf3d8b42a2e6e8b4b4a/html5/thumbnails/11.jpg)
InsightStory
Telling Time Vs Building Clock
• Breakup Search in “Search Platform” and “Search Applications”– Opportunity for everyone to
play with “their ideas”– Yahoo BOSS is just a
beginning giving control over presentation
– Control at crawling, indexing and ranking
• Lower barrier to entry for thousands of people to improve Search Experience
![Page 12: The Future of Web Search](https://reader036.vdocuments.net/reader036/viewer/2022062418/5562aaf3d8b42a2e6e8b4b4a/html5/thumbnails/12.jpg)
Think out of the Search Box!
![Page 13: The Future of Web Search](https://reader036.vdocuments.net/reader036/viewer/2022062418/5562aaf3d8b42a2e6e8b4b4a/html5/thumbnails/13.jpg)
InsightStory
Open the Flood Gates
• Shift in the focus to create a better “Search Experience”– Creating different views for
search results– Creating different workflows
for browsing search results– Making search more
relevant to the context
• Search as a platform will have more users than search as a box
![Page 14: The Future of Web Search](https://reader036.vdocuments.net/reader036/viewer/2022062418/5562aaf3d8b42a2e6e8b4b4a/html5/thumbnails/14.jpg)
Conclusion?
![Page 15: The Future of Web Search](https://reader036.vdocuments.net/reader036/viewer/2022062418/5562aaf3d8b42a2e6e8b4b4a/html5/thumbnails/15.jpg)
InsightStory
Web Search: Waterfall to River
• Waterfall is fun and exciting
• River is useful and pervasive– A complete ecosystem
develops around a river– A platform for civilizations
to prosper
• Where will you put web search today?– And where will it be
tomorrow?