the future - september 2012
DESCRIPTION
September 2012 edition of Gem's The Future magazineTRANSCRIPT
CONTENTS
www.facebook.com/gemgroup @gemdistribution www.linkedin.com/company/gem-distribution-ltd
05 EDITOR’S COMMENTFaye Le Duc shares the Septemberhappenings at Gem
06 WE WANT ONEThe Primer Wireless Headset exclusively forXbox 360
07 GEM NEWSThe latest news from Gem
09 NEW TO USDamson join Gem with the Cisor BT5
13 KASPERSKYIntroducing the new Kaspersky InternetSecurity 2013 range
17 MICROSOFTCheck out the new range and win £600 with Microsoft Hardware
19 IRISFantastic new scanners to keep theunorganised organised
21 LOGITECHStudent essentials on the go, space savingnotebook attach products from Logitech
23 TDKBringing back the boom with TDK’s retrospeaker dock range
24 UBISOFTThe nations favourite dance game is backwith Just Dance 4, and with Wii Ucompatibility it’s bound to be on everyone’sChristmas list
26 MICROSOFTMaster Chief is back with the next AAA titlefrom Microsoft with Halo 4
32 UBISOFTRelease your inner rock star with Rocksmithand win a weekend break for 2
34 CODEMASTERSF1 2013 is back. Get into the game, live lifelike a Formula 1 driver and rise to success.
03TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UKTO BUY ONLINEstore.gem.co.uk
Designed to go anywhere and everywhere; Flux provides a high quality audio experience whether you are on the go, competing at gaming tournaments, at the office, or kicking back at home.
FLUX YOURSELF. IN STYLE.
You can connect to any device, PC,laptop, smartphone/iphone/ipad. Itcomes with two cables in box to dothis. It includes an inline microphone.
You can share music, there are twoaudio jacks, so someone can pluginto your headset to listen to whatyou’re listening too.
It’s customisable – you can replacethe ear caps and cushions with different colours and brands.
CONNECT SHARE CUSTOMISE
SCAN HERE TO LEARN MORE ABOUTFREEDOM TO PLAYWWW.STEELSERIES.COM/FREEDOMTOPLAY
September marks the start of peak which, for many, means optimism forgrowth, new technologies emerging and an abundance of new products tofill shelves.
We’ve got a brilliant showcase of AAA titles with exclusive pre-order offers andcompetitions on nearly every one – from added value items with every copy of agame for you to pass to your customers, to Live in-store demo’s and weekend breaks for 2.
Gem has recently welcomed a plethora of new vendors to their already healthy lineup. Our latest partner Damson are causing a stir with their cracking little Bluetoothspeaker, which can transform a packet of crisps into a sub-woofer – and VIBE kickedoff their Gem campaign with a boom with their articulated lorry showing off thecapabilities of their technology at its best.
As ever, it’s all systems go within Gem Creative at Gem HQ. It’s delightful to see somany manufacturers commissioning new and exciting in-store display solutions andbespoke added-value bundles to support the channel through the busiest time of the year.
Throughout September the sales team have a number of great promotions on offer tosee you through the Back to School period. Microsoft has launched an exclusiveincentive with Gem, offering one lucky customer the chance to win a £600 Amazonvoucher with any hardware orders over £200!
We’ve got some fun things going on with our social media sites including a free Xbox360 and Borderlands 2 giveaway competition – to be in with a chance of winning, allyou have to do is like our page, that’s it, no catch! If you haven’t already done so, justvisit www.facebook.com/gemgroup to get involved and keep up-to-date
EDITOR’S COM-
Faye Le Duc PR & Marketing Manager
Managing EditorFaye Le Duc
Web ExecutivePeter Cox
DesignSophie HammondAmber-Sky Watts
Gaming EditorKristan Reed
PublisherGem Creative
Gem Distribution LtdSt. George House, Parkway
Harlow Business Park, Harlow, Essex, CM19 5QF
Head of MarketingKatie Rawlings
Contact DetailsTelephone Office: +44 01279 822800
Sales: +44 01279 822822 Facsimile Office: +44 01279 416228
Sales: +44 01279 412604
To place an order please call 01279 822822 between 9am-6pm Monday-Friday,
or visit store.gem.co.uk to buy online*
To open an account please visit ww.gem.co.uk or call our new accounts team on 01279 822800.
*Trade account required.
Printed in the uk by Cadmium Multimedia
www.cadmiummultimedia.co.uk
editor’s comment
05TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK
Faye
Mad Catz
For more information on Mad Catz Tritton Primer, contact your Gemaccount manager on 01279 822822 or go online at store.gem.co.uki
Officially licensed for the Xbox 360 console, TRITTON’s Primer Wireless Stereo Headset usesproprietary 5.8 GHz wireless technology to provide clear and precise game audio. Access to critical headset functions like volume and mic mute are only a finger-tap away. With the ability to independently adjust chat volume and game volume on-the-fly, you gain the power to easily fine-tune your audio experience.
The Primer’s proprietary 5.8 GHz wireless technology offers far superior audio clarity whencompared to the industry standard 2.4 GHz. Many wireless products on the market today are onthe 2.4 GHz band and if your headset operates within this frequency, it’s prone to interference from
cordless phones, Bluetooth devices, and even your microwave oven. The Primer’s 5.8 GHz wirelessrange sidesteps potential interference by utilizing a much larger bandwidth.
Utilizing the highest quality drivers available for use in commercial headsets—Neodymium— high-fidelity game and chat audio is pumped through a pair of amplified 40mm speakers for rich bass andcrisp highs – all you need for the ultimate audio experience with any Xbox 360 Console
TRITTON Primer Official Xbox 360 Wireless Co-branded Headset
we want one
Gem NewsWin a £600 Amazon voucher
Spend over £200 on Microsoft Hardware productsthroughout September to be in with a chance of winning £600 to spend on Amazon.co.uk. The rangeof products available includes the new Sculpt TouchMouse and Wedge Touch Mouse which launchedlast month, as well as the Wedge Mobile Keyboardwhen it is available from 19th September 2012.
To be in with a chance of winning, contact yourGem account manager today on 01282 822 822
EDITOR’Sgem news
07TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK
Gem bolster sales divisionRene Batenburg joins Gem
Gem is delighted to announce the appointment of ex-Trust Country ManagerRene Batenburg who will be taking on the role as National Sales Manager.Rene will report directly into Sales Director, Neil Willerton.
With over 23 years of experience in distribution and as a vendor, Rene joinsGem following a lengthy role at Trust where he was primarily responsible forre-introducing the Trust brand into UK & Ireland retail high street and onlineoutlets. Having managed large teams and accounts within the UK & Europe,Rene joins at an exciting time for Gem, as it diversifies its business offeringto ensure it is constantly moving with the market.
Neil Willerton, Sales Director comments ‘I’m delighted with the appointmentof Rene, he brings with him a wealth of experience from his time at Trust.Rene will be responsible for the National Accounts and Grocery teams utilizing his contacts and experience to develop a one stop shop solution for our partners’.
Damson partner with GemLittle speakers with big sound
Wireless speaker manufacturer Damson have recently partnered with Gem to bring the Cisor BT5 to the retail channel, following a successful launch at theGadget Show earlier this year.
The sleek portable Bluetooth speaker turns almost any surface into sound usingpatented technology and the outstanding quality found in the Cisor BT5, the firstproduct release from Damson, can only promise great things from the partnership.Gem is delighted to welcome them on board.
To read more about Damson and the Cisor BT5, turn to page 9.
Gem Creative continue to expandMerchandising arm added to Gem Creative’s portfolio of services
Gem Creative, Gem’s award-winning creative department,have seen a tremendous growth in their offering overthe past few years – evolving from a trade marketing department to the agency you see today delivering highly visible projects for some of the industry’s highestprofile manufacturers.
Finding the perfect merchandising partner with excellentservice levels and equally high standards is essential andwith their outstanding reputation and great portfolio ofcustomers, Gem Creative are hugely confident that theyhave found this within Twenty5Eight.
Katie Rawlings, Head of Marketing/Creative at Gem comments “As Gem Creative continues to expand, the
need to add a merchandising arm to its division has become apparent. We offer everything from in-store product demo design, display solutions and demo units,soit seemed the perfect fit to join forces with Twenty5Eightin offering an end to end solution for retail.
We already have a great working relationship with them,and now is the perfect time to work collaboratively as westeam roll towards peak. Anybody looking for POS design and/or merchandising should contact Gem Creative or Twenty5-8 directly”
Exclusive Microsoft® Hardware incentive for Indies
EXCLUSIVETO GEM
Win a London city break for 2 with RocksmithUnleash your inner rock star and win a bundle of goodies
Buy 5 or more copies of Ubisofts Rocksmith on eitherXbox 360 or PS3 format to be in with a chance ofwinning a weekend in the UK’s capital city. Not onlywill you win one nights accommodation, but you’llpick up tickets to see the famous London musicalWe Will Rock You, a copy of Rocksmith for Xbox 360and your very own guitar to practise on!
Contact your Gem account manager to placeyour order today!
Mila Speaker RRP £8.99visit store.gem.co.uk to view the full Trust range
new to us
Damson Cisor BT5Engineered from aluminium, the Damson® Cisor BT5 is a stylish wireless portable Bluetooth speakerthat incorporates innovative technology and resonates through almost any surface to deliver perfectly balanced 360-degree sound from all smartphones, computers, tablets, MP3 players or anyaudio source with a 3.5mm jack output.
Smaller than a tennis ball measuring just 55mm x54mm, the Damson® Cisor BT5 uses the surface itsits on to deliver exceptional sound using US Navypatented Incisor Diffusion Technology. Place the CisorBT5 onto any surface that carries sound - be it a coffee table, bedside cupboard, desk or even a window - for deep, rich sound like no other product ofits size.
Whether on the move, playing music at home, streaming it in a hotel room or in the park with friends,the stylish Cisor BT5 is the ultimate take anywherespeaker that gives that extra oomph needed to fullyenjoy music, TV shows or movies wirelessly.
When it comes to the professional market, the CisorBT5 will make the perfect business travelling deviceenhancing audible laptop presentations. And, oncework is over computer gamers can become totally immersed using the Cisor BT5 to give extra reality totheir gaming experience.
Here at Gem we are dedicated to delivering uniqueand innovative products to our customers and, withtheir patented technology, chic designs, contemporarycolours and quality you can feel, Damson are the perfect partner.
09TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UKTO BUY ONLINEstore.gem.co.uk
The Complete Creative KitDesign & Marketing services for all industry sectors
Unique. Bespoke. Flexible.Retail Marketing | Trade Marketing | Media Buying | PR | Planograms
Online Design Services | Print Design Services | Unique In-Store Solutions | Customised Bundling
Dedicated Customer Magazine ‘The Future’ | Bespoke Packaging & Stickers | Social Media Management
Contact Gem Creative on:(T) +44 (0)1279 822800 | (W) www.gem.co.uk/gemcreative | (E) [email protected]
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Introducing Rene BatenburgGems new National Sales ManagerHi Rene, you’re now 1 month into your new position as Sales Manager for Gem, what are your thoughts so far? Previously; as a vendor, I had been impressed with the setupat Gem. Now having had the opportunity to get to know mynew colleagues and to be part of this organisation, I amenthusiastic about my new position and the challengesahead. Of course there is always room for improvement and I can use my experience actively in the process.
What was your first role? Have you always been on thedestined for a career in sales?My first sales role was as an Account Manager at Croky Chips(United Biscuits) in the Netherlands. Yes, my sales careerstarted early. Even on holiday as a child, I sold usednewspapers and magazines in the holiday park at the side ofthe road. I asked neighbours if they had finished reading andsold them to people heading back to their mobile homes inthe late afternoon. You could say that my desire to sell startedthen and has developed over the years to where I’m now.
How will your past experience help Gem to evolve andexpand within the retail channel?With 23 years’ experience of distribution and as a vendor,I strongly believe I am the ideal intermediate between both worlds. By listening to our retailers, understanding theirneeds, finding opportunities; that, together with the fantastic Gem portfolio of brands, should be a win-win situation for everyone.
Describe yourself in 3 words…Dutch, bold and very ambitious.
If you had to host a dinner party and could inviteanyone, who would you invite and why? Normally, I would say a few names and be done. However,after watching the closing ceremony of London 2012 OlympicGames, I would say that that would be my ideal dinner party,albeit on a large scale. Such an amazing line up of Britishartists, together with a fantastic show and audience… andyes, I would like my table in the middle of the stadium please!
Follow Gem for the latest news & updates
Q&A
September, as always is a busy busy month in camp Mad Catz!
With the imminent release of the much anticipatedDamage Inc Pacific Squadron WWII™, Mad Catz haverecruited the talent of London based PR agency: Premiereto support with the game launch. Both parties are workingtogether to promote the campaign. See: www.damageincthegame.com
Keeping with the ‘flight’ theme… under their Pro flightsimulation brand; Saitek, Mad Catz have also recentlyannounced their introduction into multiplayer combatflying within the Microsoft Flight Simulator X universecalled: Combat Pilot™.
Tritton gaming audio is going from strength to strengthwith the Microsoft co-branded headset roll out now in fullswing, with the most recent addition to the range nowshipping. The Warhead 7.1 wireless headset has causedquite a stir and is receiving outstanding reviews on a dailybasis, not to mention a new licenced range to support thelaunch of up and coming giant Halo4 ™
It’s also silly season within the events team camp at themoment! Having recently hosted their very own Mad CatzUnveiled Party in London, it was full steam ahead intoEGL7 where Mad Catz were main sponsor for the MW3tournament and were successfully represented by theLowLandLions Halo team.
Next is Gamescom in Cologne, Germany where Mad CatzUnveiled hit the road with the team hosting their own pre-show event to showcase everything new and exiting!
Next up in the UK is the Imsomnia I46 event at thebeginning of the month and Mad Catz again will dominatethe event by hosting the Mad Catz European Chamionshipswithin the fighting games arena as well as featuring on ahost of other stands and the odd stage appearance!
Rachel Gordon shares Mad Catz updates...
Rachel GordonUK Marketing Manager
Experience seven-channel, full-range virtual surround soundfor gaming, music and movies with the brand new 780™ from the latest Plantronics® Gamecom range.For more information contact your Gem account manager on 01279 822822 or visit store.gem.co.uk
11TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UKTO BUY ONLINEstore.gem.co.uk
Your customers don’t want hackers to steal their banking details and online identity. And with Kaspersky Internet Security on
their laptop, they can’t. www.gem.co.uk/kaspersky
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13TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK
New! Kaspersky 2013 rangeFeatures and technologies to keep your customers protected
Kaspersky Internet Security 2013 delivers premium PC protection from all Internetthreats, ensuring safety when using the web to bank, shop, surf, social network, andmore. Unique technologies, such as Safe Money and Secure Keyboard, protect financial transactions via online banks, payment systems such as PayPal, ande-stores.
Kaspersky’s hybrid approach to protection combines the real-time efficiency of the Cloud with powerful security technologies on the PC to deliver a faster, moreeffective response to today’s complex, ever-evolving threats. Plus, it works behind-the-scenes, ensuring your customers are always safe, and free to enjoy theInternet to its full potential, without disruption.
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Kaspersky Anti-Virus 2013Essential PC Protection
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For more information and to buy today contact your Gem account manager on 01279 822822 or visit store.gem.co.uk
EXCLUSIVETO GEM
15TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK
Plug it in Connect to Network Enjoy1 2 3
WI-FI ETHERNET®
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Introducing ROKU, the original best-selling internetstreaming player from the US - now availableexclusively from Gem in the UK.
With Roku, it has never been easier to enjoy greatfilms and TV programmes, live sports, music, gamesand more-all instantly on a TV, whenever yourcustomers want it.
It keeps getting betterLots of great entertainment channels, including therecently announced ‘Sky NOW TV’, Netflix, Crackle, UFCand more.
Plus gamesThe XS remote features motion sensors so you can playgames with a flick of a wrist. Full Angry Birds gameincluded free!
The easiest setupWorks with virtually any TV, includes built-in wireless andsets up in minutes.
More powerUp to 1080p HD video. Includes Ethernet for wiredconnection plus USB port.
ROKU LT - Best value in HD streamingAt an SRP of just £49.99, the LT offers an inexpensive wayto enjoy the freedom of streaming with almost any TV at720p HD clarity. With built in wireless and 100’s ofchannels to choose from, the ROKU LT is the best way toview hundreds of your favourite movies with Sky’s newNOW TV service, Netflix, Crackle and more.
ROKU 2 XS - Fully loaded with gamesThe ROKU 2 XS delivers a whopping 1080p HD viewingexperience for maximum entertainment – whetherwatching movies or playing games. The Bluetooth remotecontrol features sensors for motion-based game play andgame-ready buttons for enhanced gameplay, be-it on thepre-loaded Angry Birds or another streamed game.
For those who can’t get enough, the built-in MicroSD slotprovides an additional storage solution for hundreds moregames and the additional Ethernet and USB ports deliversconstant connection so your customers will never miss out.
For more information and to buy today contact your Gem account manager on 01279 822822 or visit store.gem.co.uk
Stream movies. Play gamesUnlock your digital world with Roku
®
17TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK
Microsoft Windows 8 HardwareTouch. Flick. Click. Go.
The Touch Mouse from Microsoft, fully optimized for Windows 8, presentsa new way to navigate a PC. Since Windows 8 will utilise vertical andhorizontal scrolling on the Start Screen, the Touch Mouse will provide asmooth and effortlessly natural four-way scrolling experience. Featuring alarge touch-sensitive surface that responds to one-, two- and three-fingered gestures, snapping, moving, minimizing, maximizing and switchingbetween tasks has never been easier.
The Touch Mouse presents a whole new set of gestures optimized forWindows 8 navigation all downloadable from Microsoft’s Device Centre or,if your customer wishes, they may continue to enjoy the current Windows7 gestures.
Webcode 3KJ-00003SRP £69.99
Windows 8 at your fingertipsMicrosoft Touch Mouse®
The Touch Mouse and Explorer Touch Mouse already work great with Windows 7, and once Windows 8 is available, you can easily use both mice with the new operating system.
The Explorer Touch Mouse speeds up everyday tasks with a touch stripthat allows horizontal and vertical touch scrolling navigation with speedand control. It provides a delightful burst of tactile feedback whenscrolling through long documents, spreadsheets and Web pages and -better still - the smooth and fluid scrolling provides an effortlessnavigation of the new Windows 8 Start Screen.
Not only does the Explorer Touch Mouse look sleek, it has features to raveabout. It includes three scroll speeds that use haptic feedback (lightvibration that signals scrolling speed), giving more control. The ExplorerTouch Mouse also has a battery life of up to 18 months and comes withBlueTrack Technology.
Webcode Coal Black - U5K-00009, Storm Grey - U5K-00010 SRP £39.99
®
*BlueTrack™ Technology - Microsoft’s exclusivetechnology ensures you can use your mouse onalmost any surface*, rough, glossy or textured.
*Except for glass or mirrored surfaces
*BlueTrack™ Technology - Microsoft’s exclusivetechnology ensures you can use your mouse onalmost any surface*, rough, glossy or textured.
*Except for glass or mirrored surfaces
Four-way touch scrollingMicrosoft Explorer Touch Mouse
For more information and to buy today contact your Gem account manager on 01279 822822 or visit store.gem.co.uk
See the technology by scanning this QR code!Two stunning Microsoft mice packed full of evolutionary technologies
Get organised, simplify your life with IRIS!
The IRIScan Express 3 is a powerful combination of a fullyportable colour scanner and breakthrough OCR software. Itsimplifies all retyping needs, whether at home, on the road orin the office.
Compact, lightweight and USB powered, it is designed to be carried anywhere and fits into any purse, backpack or laptop case.
Webcode 457484 SRP £99.00
IRIScan Express 3You scan, it converts!
™
18
Compact, lightweight and USB poweredThe IRIScan Express 3 is a light, small, USB connected multi-purpose colour scanning solution.
Scan and convert all your documentsConvert any paper document, PDF, or image file into digital files you can edit, index and share thanks to the included OCR software Readiris™ Pro 12.
Worldwide OCR solution - 137 recognized languagesReadiris™ is simply the best multi-lingual OCR software on the market. It recognizes morethan 130 languages
Export to Word, Excel, PDF and many more!Readiris™ supports more than 30 output formats including Adobe® Acrobat® (.pdf),Microsoft® Word (.doc, .docx, .rtf), Excel® (.xls, .xlsx, .csv)...
19TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK
Cordless, battery-powered and compact, the IRIScan Anywhere3 enables on-the-go users to easily capture information from allkinds of documents when away from their computer. Ideal fortoday’s mobile lifestyle, it turns document management into achild’s play.
The sheet of paper is simply zipped through the cordless andlightweight A4 scanner, and the scanned image is then eithersaved in the built-in memory, on an SD Card or on a standardUSB key. Once back at home or in the office simply insert theSD card into a computer and the scanned documents areautomatically processed by I.R.I.S’ flagship OCR softwareReadiris 14 and exported to the Cloud.
Webcode 457485 SRP £199.00
IRIScan Anywhere 3You scan, it converts!
™
The perfect companion to the IRIScan Anywhere 3, the highlyportable IRISCard Anywhere 5 will capture contacts from anybusiness card with the cordless, battery-powered scanner. Thescanned image is then either saved in the built-in memory, onan SD card or on a standard USB key. Once back in the officesimply insert the SD card into a computer and the scannedbusiness cards are automatically imported into the Cardiris Prosoftware for processing.
Webcode 457486 SRP £129.00
IRISCard Anywhere 5You scan, it organizes!
™
The IRIScan™ Pro Office 3 is a multi-functional scanner. Thanksto its amazing value-for-money software suite, it offers smallbusinesses and independent workers a powerful tool toimprove their productivity, allowing them to Scan any type ofdocuments - Contracts, invoices, receipts, bills, and evenhandwritten correspondence can be scanned in a single click ata very high speed (15ppm).
Webcode 456767 SRP £299.00
IRIScan Pro Office 3Scan anything, anywhere!
™
IRIScan Book 2 Executive is a portable scanner that allows you to scan books and magazines anytime, anywhere andwithout ripping pages off. Simply roll your way across thedocument, and your scan will be saved automatically on theincluded MicroSD card and ready to be shared via Bluetoothwith your smartphone, Tablet PC, laptop or PC. The devicecompletes the I.R.I.S. mobile scanner family and comes withthe cutting-edge OCR software Readiris Pro 12 compatible withboth PC and Mac
Webcode 457369 SRP £149.00
IRIScan Book 2 ExecutiveYou slide, it scans!
™
For more information on the IRIS range, contact your Gem account manager on 01279 822822 or
visit store.gem.co.uk
Logitech HD Webcam C270
HD video calling that's simple
Bring your loved ones closer with dazzling HD video, 3MP photos (software enhanced), and intelligent webcam technology that just works.
• Exceptionally sharp and smooth video calling • Adjusts for background noise and delivers clear conversations-so you can be heard
• Even if you make a video call in dim light, the camera will intelligently adjust to produce the best possible image
®
21TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK
For more information and to buy today contact your Gem account manager on 01279 822822 or visit store.gem.co.uk
Student essentials on the goPortable Logitech accessories for technology wherever you need it
The Logitech Anywhere Mouse MX works on demand wherever it’srequired. The Logitech Darkfield Laser Tracking™ delivers precisecursor control on virtually any surface, even glass tables (4 mmminimum thickness) where optical and standard laser mice fail.
It’s sculpted design provide a comfortable user experience whilsthyper fast scrolling will allow your customer to fly through longdocuments and Web pages with a single spin of the scroll wheel.
The tiny Logitech® Unifying receiver is small enough to leave in anotebook and the compact size won’t use valuable space when storedinside a bag making this mouse the ultimate portable companion forany notebook.
Webcode 910-002898 SRP £49.99
LogitechAnywhere Mouse MX™
®
The Lapdesk N315 has been designed to provide a cool and comfortable,portable work space for any notebook, 15.6" or smaller. Laps and knees areprotected from heat even after hours of use and the retractable mouse padmeans that the Lapdesk N315 delivers the set-up of a desk from the comfort ofa sofa.
The anti-slip top helps keep notebooks firmly in place, the washable surface iseasy to clean and, what’s more, it's thin and lightweight so will fit into alaptop bag or sleeve (15.6" or larger).
Webcode 939-000182 SRP £24.99
LogitechPortable Lapdesk N315
®
As portable as a laptop – with better sound. The lightweight, clip-ondesign attaches securely to most laptops and netbooks making it asportable as the device being used. A single USB connection deliverspower and pure, digital audio instantly – without the need forsoftware or an external power supply, whilst the carrying caseprotects the speaker while inside a bag or briefcase.
With rich, full stereo sound for music, cinematic bass for movies, andcrystal clarity for video calls, the Z205 speakers are the perfectaccessory for anyone on the go.
Webcode 984-000157 SRP £24.99
LogitechLaptop Speaker Z205
®
Bringing back the boom
Sound CubeAudio System
webcode : 78530SRP : £249.99
2 Speaker BoomboxAudio System
webcode : 78531SRP : £299.99
3 Speaker BoomboxAudio System
webcode : 78532SRP : £399
23TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK
Sublime quality from TDKExperience a slice of what these high fidelity, superb sounding headphones have to offer
ST800 Stereo HeadphonesListen to your music collection exactly how it wasintended with the TDK ST800 High Fidelity Headphones.They deliver a truly personal listening experience with on-ear volume and mute controls that offer the ability todynamically control the audio output while highperformance 50mm drivers ensure amazing sound clarityand range.
An in-line equalizer integrated into the cable delivers astunning music visual while giving you the ability to adjustbass and treble levels to your preference.
Superior materials and craftsmanship make theseheadphones look as good as they sound with supremely softly padded ear cushions and a high quality leather band.
Webcode ST800 SRP £199.99
ST700 HeadphonesThe TDK ST700 On-Ear Headphones take the premiumpersonal listening experience to a new level. A perfectlybalanced combination of performance and design, theseheadphones deliver the ultimate in comfort andcraftsmanship alongside portability and sound quality.
Whether you’re looking for the best personal listeningexperience when at home or out and about, the ST700headphones deliver. Designed to deliver optimal fit andcomfort, the unique folding design makes them perfect forlife on the go.
Crafted with superior materials and durable components,these TDK on-ear headphones boast a sleek, stylish lookgiving music enthusiasts a visually stunning audioaccessory, without compromising either sound quality,durability, or comfort.
Webcode ST700 SRP £129.99
For more information and to buy today contact your Gem account manager on 01279 822822 or visit store.gem.co.uk
BA200 Dual Balanced Armature HeadphonesThe TDK Dual Balanced Armature In-Ear Headphoneselevate the personal listening experience for professionalsand enthusiasts alike, providing sound, comfort andcraftsmanship like no other.
With one driver dedicated to bass and the other to midand high frequencies, the BA200s produce optimallymastered bass, mid range and treble for any genre. Unlikemost headphones, the BA200 Headphones offer uniformsound regardless the amplification from your device, soyour music sounds consistent from any source.
The BA200 Headphones also deliver customisation andpersonalisation with variable cable lengths (52cm or 75cmextensions) and multiple ear tip options allowing you tofind a perfect seal for your ears, reducing ambient noiseand improving sound quality. In addition to unrivalledsound quality, the BA200s are visually stunning, boastinga sleek, stylish look, without compromising either soundquality or comfort.
Webcode BA200 SRP £169.99
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UBISOFT | XBOX 360 & PS3 - £39.99 | PC - £29.99 | Wii - £29.99 | 2nd OCTOBER 2012 Wii U - £TBC & RELEASE DATE TBC
JUST DANCE 4Visit the Ubisoft microsite www.gem.co.uk/ubisoft
25TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK
It's time to take the party to another level, with thereturn of Ubisoft's all-conquering dance franchise.
Due for release in October, Just Dance 4 is set to crankup the fun factor even further, with brand new featuresand over 40 hot new hits for dancers to strut their stuff to.
Billed as "the perfect catalyst for the best parties, nomatter what the occasion," Just Dance 4 boastsinnovative ways to play like the all-new Battle mode, an upgraded Just Sweat mode, as well as fun, irreverent dances.
Everything players know and love about Just Dance hasbeen honed and refined with Just Dance 4, with the bestnew music promised from a variety of top artists from avariety of popular genres old and new.
Hot recent hits like "Good Feeling" by Flo Rida, and"Moves Like Jagger" by Maroon 5 ft. Christina Aguilerahead up the feelgood tracklist, but Ubisoft promisesthere's plenty to suit all tastes.
Tracks from legendary artists such as Barry White andThe B-52's feature prominently too, to make sureeveryone gets up to dance. And if that's not quite enough,players can also download from the expanding catalogueof new songs on the in-game store.
As Ubisoft proudly proclaims;
Case in point: the all-new Battle mode invites players tochallenge their friends across 6 rounds of dance battles.
Elsewhere, players can team up and form a dance crewand enjoy songs that feature four concurrent danceroutines.Each player gets their moment in the spotlightwith unique choreographies and moves for each member.
And for players who want to get fit while they dance, thepopular Just Sweat mode has received a major overhaul.Brand new workout sessions, personalised programs,and a real calorie counter have all been added to the mix,to ensure players get a proper workout.
The real fans, meanwhile, have plenty of extra content tounlock to keep them going. With alternativechoreographies to discover for their favourite tracks,players can enjoy ultra-challenging and outlandishroutines to really test themselves.
Just Dance 4's Dance Quests allow players to discoverand win up to six challenges per song, with morerewards to unlock for advanced players.
And if that wasn't exciting enough already, all thefavourite modes from previous versions like Duet Modeand Dance Mash-up Mode return, with more than 45mash-up choreographies featured.
For that personal touch, players also have the chance to create and personalise their own dancer card. Oneach, players can also check out all their awesomedance stats, such as their favourite tracks, best scores,and challenges.
With versions available on all console platforms, JustDance 4 is set to be another essential game to stock forthe all-important festive period.
3REASONS TO STOCK
• Latest in the best-selling dance series• Features 40 of the best new tracks,
and legendary classics• All-new Battle mode, and upgraded
Sweat mode
With Just Dance 4, the party never ends! K
EY F
ACTS
JUST
DA
NC
E 4 • Just Dance 3 was the second best-selling title of 2011 with
over seven million units sold• Since debuted on the Wii in 2009, the Just Dance franchise has
sold over 25 million units worldwide• Spin-offs from the series include: Just Dance Summer Party,
Just Dance Kids, Dance Juniors, Just Dance Disney Party, Abba: You Can Dance, The Smurfs Dance Party, Michael Jackson: The Experience, The Black Eyed Peas Experience and Dance On Broadway
• Gamers spend 23 million minutes a day playing Just Dance• 7.5 million songs are danced to per day
ARE YOU READY FOR
WII U?Be the ultimate party host
with the Wii U GamePad™Create your playlist, choose
the next song, write livemessages on screen, take
pictures and videos of yourbest moments, and share
them with your friends.
Puppet master modeChange the choreography in
real time by selecting yourfriends’ next dance move onthe Wii U GamePad™ touch
screen!
Somebody wants to watch TV?
Take the Wii U GamePad™with you to another roomand use it as a standalone
system to keep on dancing.
LAUNCHES 06.11.12
PRE-ORDER NOW
Microsoft, Microsoft logo, Halo, the Halo design, Xbox, Xbox 360, the Xbox logos are
trademarks or registered trademarks of the Microsoft group of companies. © 2012 Microsoft.
www.xbox.comGET MORE WITHT MORE WITHGET MORE WITH
27TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK
The Master Chief is back in a brand new trilogy, as oneof the biggest brands in gaming history makes itshotly anticipated return.
Developed exclusively for the Xbox 360 by 343 Industries,the latest instalment in the acclaimed sci-fi saga is set fiveyears after the events of 2007's Halo 3, and promises to beanother must-have release.
The game follows Master Chief and his faithful AIcompanion Cortana as they venture into a mysterious newworld and discover an overpowering ancient evil thatthreatens to destroy humanity.
Following on from the success of last year's Halo: CombatEvolved Anniversary, 343 Industries formally takes thereins of the franchise from the legendary Bungie. As the first of a brand new trilogy of Halo titles, Halo 4promises to break new ground in every sense.
As well as featuring a deep, narrative rich campaign mode, players can also expect groundbreaking newmultiplayer features, including an all-new mode known asHalo Infinity Multiplayer.
Players will harness a vast arsenal of futuristic human andalien weaponry, abilities, and vehicles as they step into theboots of the Master Chief.
The game pits players against a deadly new class oftechnologically advanced foes, the Prometheans. Acrossboth single and multiplayer modes, gamers will beexpected to wage a desperate war against anoverpowering new nemesis, and be challenged to employinnovative new combat tactics.
Halo 4's multiplayer experience, meanwhile, takes place ina hub-like environment of the UNSC Infinity - said to be thelargest starship in the UNSC flee,
Here players will build their custom Spartan-IVsupersoldier and progress their multiplayer career acrossall Halo 4 competitive and cooperative game modes.
With its expanded suite of multiplayer modes, weapons,vehicles and armour abilities, a new loadout and playerprogression system, and a new armour modificationsystem, Halo 4 represents huge step forward for the brand.
Halo 4 is certain to be one of 2012's biggest titles. Don't miss out - call your Gem account manager today!
• Return of a blockbuster brand• Deep campaign mode• Expanded multiplayer
MIRCOSOFT | XBOX 360 - £49.99 | 6th NOVEMBER 2012
HALO 4
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UBISOFT | XBOX 360 & PS3 - £54.99 | PC - £39.99 | 31st OCTOBER 2012
ASSASSIN’S CREED III
Assassin's Creed returns this autumn in style,with a true sequel to the 2009 mega-seller.
After four years in development at Ubisoft's Montrealstudio, Assassin's Creed 3 promises to take theacclaimed series to even greater heights.
Set before, during and after the American Revolutionof 1753 to 1783, gamers will embark on an incredibleadventure as they journey from the untamed frontierto bustling colonial towns and the chaotic battlefieldswhere George Washington's Continental Army foughtthe British Army.
This time around the game stars Connor Kenway, awarrior son of a Mohawk mother and British father.
As the colonies slide towards revolution, Connordedicates his life to the freedom of his clan, and ashe fights tyranny, he helps spark one of the bloodiestrevolutions in history.
Connor's crusade takes players through blood-soaked battlefields to crowded city streets, toperilous wilderness and beyond. Ubisoft promisesthat the game will offer "the most stylised and fluidcombat experiences in the franchise to date."
With the revival of a centuries-old battle between theAssassin’s Order and their sworn enemy, theTemplars, players must unleash lethal new skills.
Thanks to the all-new Anvil Next game engine,players will experience a "stunningly realistic world"that "redefines gaming," and "delivers the brutality
and beauty of a nation caught in an epic war forindependence," according to Ubi.
Like a true assassin, players will utilise Connor'spredatory instincts. Stalk enemies and evisceratethem with a new, expanded arsenal of weaponsincluding tomahawks, rope darts, firearms, and andthe signature blade of the Assassin's Order.
Players will pursue enemies through massiveenvironments – from bustling city streets to blood-soaked battlefields and into the far reaches of the American frontier, and the overhauled combat system promises to deliver "more intense,gut-wrenching battles than ever before."
And thanks to the revolutionary physics, animations,and weather systems of the new engine, Assassin'sCreed 3 is set to deliver unprecedented realism - somuch so that it looks like a next generation title.
In addition to the game's historical period, Assassin'sCreed 3 also features greater emphasis on thecentral character, Desmond, with more chance toplay during the present day.
As well as delivering its biggest single playercampaign yet, Ubisoft has also served up a tweakedand refined multiplayer mode.
All-new characters make it into the mix, alongsidemaps and modes designed to deliver the mostcompelling Assassins multiplayer experience yet.
Get your orders in for one of the biggest games of all-time!
Visit the Ubisoft microsite www.gem.co.uk/ubisoft
A BRIEF HISTORY OFASSASSIN'S CREED
• Nov 2007: Assassin's Creed released. Sells over eight million units worldwide
• Nov 2009: Assassin's Creed II released. Sells over nine million in the first three months
• Nov 2010: Assassin's Creed Brotherhood released. Sells over eight million units
• Nov 2011: Assassin's Creed: Revelations released. Ships seven million units within the first four months on sale, bringing total franchisesales to 38 million
• Oct 31st 2012: Assassin's Creed 3 released
29TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK
3REASONS TO STOCK
• Guaranteed blockbuster• Revitalised gameplay• Huge marketing push
It's hard to put into words just howmuch of a leap forward this game is fromthe previous Assassin's Creed titles.While still following the same principlesthat make up an AC game this feels likeUbisoft has created a next-generationgame and by some form of wizardry
T3
I once again feel justified in makingthis one of my most anticipated gamesof the year
THE ESCAPIST
For a series we've almost learnedto play in our sleep, this feels like thewake-up we've been waiting for
OXM
For a series that was in seriousdanger of flagging, it looks as ifAssassin's has found the revolution it needed
EUROGAMER
If the final product can hit what thedevelopment team in Montreal ispromising, this game is going to besomething special
IGN
Feels like a perfect ‘revolution’ of a formula that was in danger of going stale
STRATEGY INFORMER
KONAMI | XBOX 360 & PS3 - £49.99 | PC - £24.99 | DS - £39.99 | Wii - £19.99 | 28th SEPTEMBER 2012
EXCLUSIVETO GEMPre-order Borderlands 2 with your Gem account manager on 01279 822822 or go online at store.gem.co.uk
RELEASE DATE: 21ST SEPTEMBER 2012
31TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK
This month, SherlockHolmes makes atriumphant returns tofrontline action with acaptivating adventure that"truly raises the bar" forthe genre.
But in The Testament Of Sherlock Holmes, all is not well for the capital's topsuper-sleuth.
Set in London in 1898, Holmes finds himselfat the centre of a police investigation, as allthe evidence points to him as being themain suspect in a case involving theft, fraudand double-crossings.
Unable to prove his own innocence, thefamous detective flees Scotland Yard,raising further doubts - even from his greatfriend Doctor Watson. Could Holmes reallygo so far as to commit murder?
As Sherlock Holmes, players must use the detective's full repertoire. Handle and inspect clues, re-enact crimes and use the game's deduction system to draw conclusions.
Players also get to choose their questioningapproach to catch characters off-guard andgather valuable information. With an openinvestigation to face, players must interactwith dozens of characters, decide whichleads to follow and which ones to ignore.
As one of the most popular licenses around,The Testament Of Sherlock Holmes is amust for all adventure fans.
After more than six years,the Dead Or Alive seriesmakes its long-awaitedcomeback this month.
The latest in Team Ninja's acclaimed franchisemarries the signature
fighting style of the previous titles withincredibly lifelike graphics, all-new online features, as well as new martial arts techniques.
Once again, this action-packed beat 'em upis set in a serious of gorgeous and dynamiclocations from around the world.
During a bout, these backdrops will changeand interact with players, with interactive'Danger Zones' allowing you to takeadvantage, including crashing cars,collapsing glaciers and an exploding oil rig.
Along with its array of single player modes,Dead Or Alive 5 includes online optionswith arcade-style matches, tournaments,and social features.
Players can dive into one-off bouts, or worktheir way up the leaderboards and go forthe ultimate glory.
For beat 'em up fans, the return of Dead OrAlive is big news.
Don't miss out!
Dead Or Alive 5FORMAT Xbox 360 & PS3RELEASE DATE 28th September 2012PUBLISHER Tecmo KOEIRATING PEGI 16SRP £49.99
The Testament Of Sherlock HolmesFORMAT Xbox 360, PS3 & PCRELEASE DATE 7th September 2012PUBLISHER UbisoftRATING PEGI 16SRP £39.99
• First DOA title since 2006• Now includes online play• New fighting styles and
gameplay features
• Popular and enduring license• Dozens of mysteries and
puzzles to solve• Big selling PC brand comes
to consoles
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UBISOFT | XBOX 360 & PS3 - £64.99 | 28th SEPTEMBER 2012 | PC - £54.99 | 19th OCTOBER 2012
AUTHENTIC GUITAR GAMESROCKSMITH
Visit the Ubisoft microsite www.gem.co.uk/ubisoft
33TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK
EXCLUSIVETO GEM
Become a real guitar hero with Ubisoft's amazing newmusic title, Rocksmith.
Promising the most authentic guitar experience in musicgaming, players simply plug in a real guitar or bass andlearn to play along to a fantastic, diverse selection ofclassic tracks.
No plastic, no faking, Rocksmith is the first and only gamewhere your 'controller' is any real guitar. Put simply, it's thenext stage in the evolution of the guitar game, whereplayers will develop real skills and real styles while playingreal music.
Suitable for complete guitar novices picking up the guitarfor the first time or experienced musicians, Rocksmithfeatures gameplay that automatically adjusts to eachplayer’s skill level. This innovative tuition system makesplaying music visually intuitive and promises to makeskilled musicians out of any one, regardless of their prior experience.
Players can choose from lead parts, rhythm, and comboguitar arrangements of each song, and once they'vemastered each song, they will be able to go away andperform them in real life once the game is turned off.
Unlockable minigames allow players to focus on specificskills, and players can choose from an expansive catalogueof songs in numerous contrasting styles.
Rocksmith also includes Bass mode, which means thatanyone can plug in and learn the bass arrangement on allon-disc and downloadable songs.
Better still, accompanying bassists (of any experiencelevel) can improve their skills via a selection of tutorialvideos and technique challenges. If players don't own adedicated bass, the game even supports six string guitarsto emulate a four string bass.
Using the bundled Real Tone Cable input jack providedwith the game, plug in and play through an in-depth libraryof music including everything from the latest hits to classicrock songs.
As Ubisoft says;
Don't miss out on this fantastic, unique new music title.
3REASONS TO STOCK
• A unique music game that uses real guitars
• Large selection of great songs• Supports bass for multiplayer action
You’ll experience it all with an actual guitar.Nothing compares to playing a real guitar. Exceptplaying Rocksmith.
WIN A LONDON CITY BREAK FOR TWO,tickets to the musical We Will Rock You, a copy of
Rocksmith and your very own guitar!
34 Visit the Codemasters microsite www.gem.co.uk/codemasters
Racing fans rejoice - Codemasters is back with F12012, the latest in its thrilling FORMULA ONE™driving series.
This season's version is set to deliver the unparalleledthrill of becoming a FORMULA ONE driver, and comespacked with exciting new features.
As well as impressive technical and gameplayadvancements, it boasts extensive competitive and co-operative multiplayer components, as well as all 12 ofthe official teams, all 24 drivers and the 20 circuits thatcomprise the 2012 FIA FORMULA ONE WORLDCHAMPIONSHIP™
Making its debut this year will be the 2012 FORMULA 1UNITED STATES GRAND PRIX at Austin, Texas, whileGermany's famous Hockenheim circuit returns. Gamers willactually be able to race on the Austin track two monthsbefore the real-life race!
And not only will players experience the excitement ofdriving in the fastest cars in the world, players will raceagainst all the famous elite drivers, including Brit starsJensen Button and Lewis Hamilton, as well as Sebastian Vettel, Mark Webber, and all-time FORMULAONE legend Michael Schumacher.
New to this year's edition is the ‘Champions Mode’. Thiswill enable players to take on each of the six championscurrently competing in this season's competition.
Players will face each champion in individual racescenarios designed for quick play and instant action.
Elsewhere, another new addition aims to make the game more accessible to newcomers via the 'Young DriverTest' mode.
The game's intense online mode offers players the chanceto pit themselves against the full grid of 24 drivers to race
for the big prize. Of the 24, players will race alongside 15other human players, as well as eight AI drivers.In F1 2012, players' racing personality will be able to shinethrough, with numerous playing style options available tosuit gamers from the casual end of the spectrum, rightthrough to the hardcore.
All round, F1 2012 promises to deliver the most accessible and immersive FORMULA ONE game for fans ofall abilities.
Get your orders in now for this fantastic new title!
• Latest in the chart-topping series• New Champions mode• Key release in the run-up to Christmas
CODEMASTERS | XBOX 360 & PS3 - £49.99 | PC - £29.99 | 21st SEPTEMBER 2012
F1 2012
EXCLUSIVETO GEM
™
33TO BUY ONLINEstore.gem.co.uk TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK
