the future telecom

Copyright © 2011 LOGTEL

Telecom Trends

Samuel [email protected]

Copyright © 2011 LOGTEL 2

What are we selling?

It’s all about customer satisfaction

customer satisfaction !


Network convergence Broadband access, FTTH IP-based NGN for wireline and wireless IMS/SDP adoption in wireless and wireline WiFI/WiMax wireless convergence

Service convergence Fixed-mobile convergence Phone PC convergence Mobile PDA convergence PC TV (content) convergence

Screen Convergence

The multi-faced convergence (1)

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Network topology today

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BT – 21cn


Converged network

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BT – 21cn


Network convergence Broadband access, FTTH IP-based NGN for wireline and wireless IMS/SDP adoption in wireless and wireline WiFI/WiMax wireless convergence

Service convergence Fixed-mobile convergence Phone PC convergence Mobile PDA convergence PC TV (content) convergence

Screen Convergence


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The ultimate convergence

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Customer convergence Customer not subscriber Blurring of residential and SMB Blurring of business/consumer boundary Blurring of early adopter and “common

customers” Blurring community vs. friend and family


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Payment convergence Pre paid Post paid convergence Digital traditional convergence Flat rate, complex convergence Advertisement, content convergence

Vendor consolidation Sun Oracle the most interesting


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Product Life Cycle


Vonage - FaceBook

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http://www.youtube.com/watch?v=mbPf7rfvR8A


Google+ vs. FaceBook

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http://www.pcmag.com/article2/0,2817,2388307,00.asp


Apps Simplicity

Using Developing

Always on Media center

Entertainment center Augmented realty

The iPhone revolution

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Perhaps the most commonly seen example is the “virtual first and 10 line”.


Google goggles

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USN is a conceptual network built over existing physical networks which makes use of sensed data and provides knowledge services to anyone, anywhere and at anytime, and where the information is generated by using context awareness.

USN utilizes wireline sensor networks and/or wireless sensor networks (WSNs).

WSNs are wireless networks consisting of interconnected and spatially distributed autonomous devices using sensors to cooperatively monitor physical or environmental conditions (e.g., temperature, sound, vibration, pressure, motion or pollutants) at different locations.

Sensor networks is made by the capture and transmission of collected sensed data to designated application systems.

USN - Ubiquitous Sensor Network

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USN with related technical areas

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Foursquare allows people to “check in” to any location they visit provided that they have a cell phone that can browse the internet. Check in enough and you can become the Mayor of the location.

Foursquare has half a million users and 1.6 million sign-ins per week.

A lot more then just a game


http://aboutfoursquare.com/foursquare-monopoly-foursquaropoly/


Metropolin – Cellcom Game

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http://mymetropolin.cellcom.co.il/metro/game/welcome.html


https://foursquare.com/infographics/10million




Need not to know how – just what

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http://www.readwriteweb.com/mobile/2010/12/30-plus-tools-for-building-your-own-mobile-app.php


The “old” TV plus Interactive services Push VoD Personalization / full customization Context aware Advertisement

cPVR and nPVR (client and network Personal Video Recorder) stored content pause/rewind/forward

end-users of end-user generated content

IPTV

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IPTV (old) domains and players

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But the way we watch TV (is going to) changed !

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Streamers

YouTube Google TV

Niche content provider yahadut-tv

Demo and discussion

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http://www.google.com/tv/

http://yahadut-tv.com/MSEN/video-clip.php



New Telecom service paradigm

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Web 2.0/Long Tail – a lot of simple niche services (instead of few mass market, killer applications)

Simple Services – it’s better to have 5 simple services than (the same features in) one complex service

Hosted stickiness Self provisioning



Long Tail

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IMS Services and Applications

Potential Services Enablers for PoC (Push-to-

Talk over Cellular) Group List Management Enablers for Voice Over IP (VoIP) Messaging Conferencing Presence Capability Location Services Push Services Emergency Services Speech Enabled Services Network Sharing

Applications Video Share Presence Push-to-Talk over Cellular

(PoC) Instant Messaging Voice Over IP (VoIP) Video Telephony Multimedia Conferencing Customized Applications


Routing logic Origin Dependent Routing (ODR) Time Dependent Routing (TDR) Percentage Routing (PR) Location-based Routing (LBR) Any combination Profiles

Capabilities Multi leg (simring) Fax detection Self-care / provisioning Reports / Statistics

Existing Building Blocks

Actions Route to telephone Send SMS Record announcement Play announcement Prompt and collect Call screening/blocking CLI replacement Update DB Billing (post/pre paid)


Community services

Location baseThe bus is comingWhere is the partyVacant parking

ActionParty listClass alarmWork force management


Telecom assets

“network knowledge”Hidden CLI

Multi triggering Customer information

FamilySubscribers

Real location (without GPS)

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CDN emerged in 1998 Aimed at solving the “flash crowd”

problem Problem: Sudden surge of web traffic to a

particular web site overwhelms the web server

Causes: major events, e.g., CNN on 9/11 “cold” sites can become “hot”, e.g., slashdot effectslashdot is "News for nerds"if a company is featured on slashdot.org, that

company's web site becomes "hot"

CDN - Content Delivery Network

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Type of traffic delivered through CDNs Static web objects as well as dynamic

content Live and on-demand video streaming

YouTube (low and high definition) Thehdweb (veraizon)

Software downloads Gaming

CDN concept – cont’d

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http://www.thehdweb.com/


Major CDN providers: Akamai, Limelight Others: MirrorImage, Inktomi and … Amazon CDN servers placed in PoPs

Akamai: 25,000+ servers; 1200 PoPs; 900+ Networks; 650+ Cities; 69 Counties; Daily traffic: 170+ billion hits, 100+ million

streams, 3000+ terabytes delivered LimeLight: 72 PoPs around the world

CDN providers

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The end ;-)

the future telecom

Technology

customer convergence

multifaced convergence

payment convergence

community services location

ims services

providesknowledge services

wireless networks

simple services thanthe