the gender gap of athletes

THE GENDER GAP

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THE GENDER GAP

Whydo companies prefer endorsing maleathletes over female athletes and whatare the influencing factors?

776 BC1897

First Olympic GamesGreece

Modern OlympicsAthens

Olympics GamesParis

1900

1905First

Male Athlete Endorsement

1930 First

Female Athlete

Endorsement

1972Title IX

2007 Wimbledon Sets Equal

Prize Money

2012London Olympics change rules of representation

2014 First Female Ski Jumper

Whatis the significance of these factors?

Female athletes are broadcasted less than male

athletes

Less people can watch female

sport

Creating less fansNo intererest from

companies to endorse

female athletes without

fans/endorsements are uninteresting to

broadcast

Why does this matter?Ethics & Win-Win Situation

GROWTH MARKET=2X (CHINA + INDIA)

40%of season tickets are purchased by women

women make up….36% Twitter followers43% Facebook followers

Companies Endorse Female Athletes

Satisfying an Unsatisfied

Target Market

Demand to Purchase Endorsed Products

Creating More Fans Female

Athletes Gain Recognition

The Win-Win Cycle

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