the general plan update

The General PlanUPDATE

City Council MeetingSeptember 19, 2011

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2011 Resident’s Survey Results

City of Pasadena2011 Resident’s Survey

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A

B

C


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5


6


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June 2011 General Plan Survey

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General Plan Schedule

Fall 2010

Draftingthe

Alternatives

Workshops& Charrette

2009 toSpring 2010

Identifyingthe

Issues

Phase IOutreach

Winter/Spring 2011

Analyzing & Selecting

the Preferred Alternative

Workshops& Survey

Reviewingthe Policies & Developingthe Concept

Plan

Presentingthe Concept

Plan;Completing

the EIR

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Draft Concept Plan

Draft Concept

Plan

Guiding principles

General Plan survey results:• Citywide Components• Planning Areas

Economic Development Strategic Plan

Outreach on the policies

Environmental considerations such as greenhouse gas emissions

2011 General Plan Update: Survey Results

Presentation to City of Pasadena,Pasadena City CouncilSeptember 19, 2011

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Research Objectives

• Assess the level of support and agreement with the guiding principles, themes and objectives of the City’s General Plan and

• Determine preferences for each of the four land use alternatives with the City’s six planning areas and the factors influencing each preference.

• Evaluate support for the existing mobility objectives.

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Methodology2,893 responses to online and mail survey

Surveys completed: June 10 – July 13, 2011

1,848 completed mail surveys, 1,045 completed web surveys and more than 300 completed surveys from each of Pasadena’s six zip codes.

Survey offered and completed in English and Spanish for the mail survey

Household response rate for Pasadena residents was 5 percent

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Seven Guiding Principles

Community participation will be a permanent part of achieving a greater city

Pasadena will be promoted as a cultural, scien-tific, corporate entertainment and educational

center for the region

Pasadena will be promoted as a…safe, well-de-signed, accessible…area where people of all ages

can live, work and play

Change will be harmonized to preserve Pasadena's historic character and environment

0% 20% 40% 60% 80% 100%

58%

59%

70%

71%

30%

28%

21%

21%

9%

11%

7%

7%

High Medium Low Don't Know No Answer

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Seven Guiding Principles

Growth will be targeted to serve community needs and…will be redirected away from neighborhoods and into our downtown

Pasadena will be a city where people can circulate without cars

Economic vitality will be promoted to provide jobs, services, revenues and

opportunities

0% 20% 40% 60% 80% 100%

39%

48%

52%

33%

28%

31%

23%

22%

14%

High Medium Low Don't Know No Answer

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Additional Themes

Pasadena will work to provide diverse, af-fordable housing options

Pasadena will promote sustainability - a balance between social equity, a strong economy and a

healthy environment

Pasadena will value and support a vibrant pub-lic education system

0% 20% 40% 60% 80% 100%

37%

60%

70%

35%

27%

21%

26%

10%

8%

Strongly Support Somewhat Support Do Not Support Don't Know No Answer

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Comments on Principles

Provided sugges-tion24%

No comment76%

Top 5 suggestions

Fix traffic & parkingImprove educationMore affordable housingLess affordable housingDecrease growth

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Agreement with Mobility Statements

Limit the supply of parking for new office build-ings in areas close to the Gold Line stations to encourage transit use and ridesharing and re-

duce car trips

To create a system of bike lanes, reduce the number of car lanes or the amount of street

parking in some areas

Modify streets so that they are safe and attractive places to walk, by reducing the speed of cars in some areas

Target new housing, shopping and offices around transit stations to create transit oriented

districts with a reduced need for auto use

0% 20% 40% 60% 80% 100%

19%

27%

40%

40%

22%

21%

30%

33%

17%

15%

13%

12%

22%

20%

9%

7%

17%

15%

6%

6%

Strongly Agree Agree Neither Disagree Strongly Disagree Don't Know No Answer

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Land Use Alternatives: Description

Alternative A

Focuses on reducing future growth in the Central District and increasing capacity in East Pasadena and along major streets

Alternative B

Focuses on improving the City’s economic vitality by allowing new buildings and uses that would help create new jobs

Alternative C

Focuses future growth around Gold Line stations and along major streets where services, shopping, jobs and bus lines exist

Alternative D

Focuses on reducing future growth citywide

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Land Use Alternatives: Planning Areas

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Land Use Alternatives: Overall

Alt A Alt B Alt C Alt D None No Answer

Central District 0.192 0.223 0.261 0.24 0.023 0.061

South Fair Oaks 0.105 0.237 0.325 0.22 0.036 0.077

North Lake 0.085 0.277 0.325 0.19 0.04 0.0840000000000001

Fair Oaks / Orange Grove 0.0880000000000001

0.284 0.292 0.204 0.049 0.082

East Colorado Corridor 0.139 0.244 0.296 0.201 0.041 0.08

East Pasadena 0.186 0.214 0.268 0.207 0.045 0.08

10%

30%

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Pasadena Zip Codes

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Land Use Alternatives: Central District

Overall 91101 91103 91104 91105 91106 91107 Other

Alternative C 0.261 0.294 0.241 0.3 0.164 0.284 0.266 0.27

Alternative B 0.223 0.237 0.215 0.161 0.244 0.173 0.246 0.467

Alternative D 0.24 0.185 0.189 0.278 0.334 0.261 0.226 0.066

Alternative A 0.192 0.227 0.227 0.175 0.204 0.206 0.16 0.153

None/ No answer 0.0840000000000001

0.057 0.128 0.0850000000000001

0.055 0.076 0.103 0.044

13%

38%

Central District

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AB D No

ne

CAB D

No

ne

C AB D No

ne

C AB D No

ne

CAB D

No

ne

CAB D No

ne

C AB D No

ne

C AB D

No

ne

C

Land Use Alternatives: South Fair Oaks

Overall 91101 91103 91104 91105 91106 91107 Other

Alternative C 0.325 0.372 0.294 0.338 0.256 0.36 0.308 0.416

Alternative B 0.237 0.247 0.244 0.211 0.22 0.204 0.25 0.423

Alternative D 0.22 0.164 0.172 0.254 0.299 0.258 0.2 0.08

Alternative A 0.105 0.0990000000000001

0.125 0.0840000000000001

0.14 0.097 0.114 0.029

None/ No answer 0.113 0.117 0.166 0.113 0.085 0.08 0.128 0.051

13%

38%

South Fair Oaks

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AB D No

ne

CAB D No

ne

C AB D No

ne

C AB D No

ne

CAB D No

ne

C AB D No

ne

CAB D No

ne

C AB D

No

ne

C

Land Use Alternatives: North Lake

Overall 91101 91103 91104 91105 91106 91107 Other

Alternative C 0.325 0.354 0.279 0.353 0.289 0.363 0.301 0.314

Alternative B 0.277 0.313 0.288 0.206 0.299 0.284 0.253 0.518

Alternative D 0.19 0.107 0.166 0.262 0.211 0.19 0.206 0.058

Alternative A 0.085 0.102 0.0930000000000001

0.068 0.111 0.066 0.09 0.051

None/ No answer 0.124 0.125 0.174 0.112 0.09 0.097 0.151 0.059

-10%

10%

30%

50%

North Lake

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AB D No

ne

CAB D No

ne

C AB D No

ne

C AB D No

ne

CAB D No

ne

C AB D No

ne

CAB D No

ne

C AB D

No

ne

C

Land Use Alternatives: Fair Oaks / Orange Grove

Overall 91101 91103 91104 91105 91106 91107 Other

Alternative C 0.292 0.326 0.253 0.313 0.249 0.339 0.268 0.285

Alternative B 0.284 0.284 0.314 0.25 0.282 0.249 0.283 0.547

Alternative D 0.204 0.13 0.169 0.249 0.244 0.218 0.222 0.073

Alternative A 0.0880000000000001

0.141 0.087 0.059 0.123 0.073 0.0830000000000001

0.029

None/ No answer 0.131 0.12 0.177 0.128 0.102 0.121 0.145 0.066

-10%

10%

30%

50%

Fair Oaks / Orange Grove

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AB D No

ne

CAB D No

ne

C AB D No

ne

C AB D No

ne

CAB D No

ne

C AB D No

ne

CAB D No

ne

C AB D

No

ne

C

Land Use Alternatives: East Colorado Cor.

Overall 91101 91103 91104 91105 91106 91107 Other

Alternative C 0.296 0.336 0.282 0.303 0.249 0.334 0.27 0.328

Alternative B 0.244 0.24 0.27 0.206 0.28 0.237 0.218 0.387

Alternative D 0.201 0.133 0.134 0.254 0.199 0.197 0.272 0.051

Alternative A 0.139 0.154 0.134 0.122 0.18 0.14 0.11 0.161

None/ No answer 0.121 0.138 0.18 0.116 0.0930000000000001

0.092 0.13 0.073

13%

38%

East Colorado Corridor

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AB D No

ne

CAB D No

ne

C AB D No

ne

C AB D No

ne

CAB D No

ne

C AB D No

ne

CAB D No

ne

C No

ne

AB DC

Land Use Alternatives: East Pasadena

Overall 91101 91103 91104 91105 91106 91107 Other

Alternative C 0.268 0.32 0.247 0.288 0.201 0.301 0.239 0.299

Alternative B 0.214 0.229 0.247 0.189 0.256 0.204 0.15 0.387

Alternative D 0.207 0.109 0.125 0.254 0.218 0.175 0.33 0.044

Alternative A 0.186 0.219 0.198 0.152 0.22 0.216 0.147 0.19

None/ No answer 0.125 0.122 0.183 0.117 0.104 0.104 0.134 0.08

13%

38%

East Pasadena

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AAB D No

ne

CAB D No

ne

C AB D No

ne

C AB D No

ne

CAB D No

ne

C AB D No

ne

CAB D No

ne

C B D No

ne

C

Top Five Influencing Factors, by Area

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Top Five Influencing Factors, by Area

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Resident Zip Codes of Responses

91104 91107 91105 91106 91101 91103 Other No Answer0%

20%

40%

21%

19%

15% 15%13%

12%

5%

1%

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Work or School Zip Codes of Response

91101 91107 91105 91103 91106 91104 Other: LA

County Zip

Other Retired No An-

swer

0%

20%

40%

15%

9% 9%7% 7% 7%

18%

13%

2%

16%

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Conclusions I

• A balanced response, from a diverse community

• Over 300 completed surveys from each zip code

• 94 percent of respondents live in Pasadena and 40 percent work or go to school in the City

• Over 2,800 completed surveys via online & mail

• There was strong support for 6 of the 7 existing principles evaluated

• There was strong support for 2 of the 3 potential themes to be integrated into the guiding principles

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Conclusions II

• 35 percent of respondents selected the same alternative for each of the six planning areas (Alternative A: 2% of respondents, Alternative B: 6%, Alternative C 10%, Alternative D, 11%) or answered “None” or left the question blank.

• Across all 2,893 respondents, 58 percent chose Alternative C for at least one planning area, 55 percent selected Alternative B, 39 percent Alternative D, 37 percent chose Alternative A, and six percent answered “None” or left the question blank.

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Conclusions III

• Alternative C was the most preferred alternative within each planning area, followed by Alternative B (except in the Central District). However support for any one alternative was never over 33%.

• The preferred alternatives for the Central District were the most divided with three of the four alternatives receiving between 20% and 30% of responses indicating they were the preferred alternative.

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3535

Yesterday, Today & Tomorrow

Overall Response Rate by Zip Code

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Table 5:

Source: U.S. Census, 2000

Resident Zip Code

Number of Responses Housing Units

Household Response Rate

91101 376 9,228 4.1% 91103 318 8,359 3.8% 91104 608 13,424 4.5% 91105 434 4,867 8.9% 91106 434 10,997 3.9%

91107 550 13,134 4.2% Other (Non- Resident) 145 N/A N/A

No Answer 28 N/A N/A

the general plan update

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