Distribution - notesFind films USP decided on the target audience and release date

Trailer, print, internet, mobile, PR synergy, synergistic campaign

Unique look = font, consistency,

Sell genre, tease tempting people in

Create mood in someone’s head with a trailer. E.g. A copy = shows just captions/captions and voiceover

Order of release and importance

•Poster = cinema, magazines, newspaper, billboards

•Trailer = most important key to selling film – key to audience seeing what films about. Teaser trailer

•Word of mouth – preview screenings, internet buzz,

•Opening weekend – opening day (Friday) Monday = make or break

Location shooting (not studio) Non-professional actors

Wide shots

Semi improvised scripts (Mike Leigh) Humour and seriousness The erosion of regional identities Wider social issues explored via emotional and

dramatic individual stories Triumph over adversity

1921Victory Motion Pictures - co-founded with a Victor Saville.

1924Gainsborough Pictures - co-founded with Graham Cutts. In charge of production.

1936MGM-British - director of production.

1937Ealing Studios - director and chief of production.

1959Bryanston Films - founder.

1964British Lion - chairman.

Some of the films he produced for Gainsborough Pictures are: The Pleasure Garden (1925), The Mountain Eagle , The Lodger (1926), Woman to Woman (1929), Rome Express (1932), The Good Companions, I was a Spy (1933), Man of Aran, Evergreen, Little Friend (1934), First a Girl, The Thirty-Nine Steps (1935), Tudor Rose.