THE EFFECTS of SOCIAL MEDIA on

TOURISM

The Gezgins 2.0

Ayşe İyigün 108604144Evren Aktaş 109604029

İlknur Çiğdem Varoğlu 108604041

ONCE UP ON A TIME….

Ask friends to find destinations or hotels to go

Hit the road to be adventurous tour guides’ suggestions Choose where ever tour operators suggest news papers tourism magazines

NOW A DAYS…

• Take suggestions from people they know and also from people they don’t know all around the world via;– YouTube– Flickr– Google Maps– Tripadvisor.com– Blogs– Facebook– Twitter

YOUTUBE

FLICKR

GOOGLE MAPS

TRIPADVISOR

BLOGS

FACEBOOK & TWITTER

ETS – DIGITAL CAMPAIGN

VIDEO

USE OF SOCIAL MEDIA

Traditional Old agedNo trustGuarantee

• Digital– Young– Research– Value opinions of

others

ADVANTAGES

• Lots of comments (+/-)• Video and picture • comparison• Saves time• Easy to reach information• Travelers rely on the previous customers`

experiences• Low cost

DISADVANTAGES

Lots of comments (+/-) Mostly “-”

Missing the older aged population Needs a department Lack of qualified info

SOCIAL MEDIA AND COMPANIES

Specify your target Talk to your customer Be wherever your customers are Be one of them Use all kinds of media channels establish one to one communication instead of a

corporate communication Social media is a MUST however not enough alone

by itself for the company