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❤ & Home Where technology  meets giving 

The Giving Wall Rede3ining the act of giving  

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Meet the team PEOPLE WHO LIKE PEOPLE 

Mike Patrick

Jiri Jon

Kate Worthey

Rachael McConney

Ashlyn St. Ours

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Wait… 29 years?!

There’s a big problem

That’s a 23% increase.

Boston is experiencing the highest number of homeless

families in 29 years.

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I repeat, there’s a big problem

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By the way… •  We have another problem

•  Why is the donation system so outdated?

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Our approach •  Drive awareness to the true face of homelessness the families •  Modernize and simplify donor process •  Don’t eat the whole elephant at once

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Collaborative community

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Strategy

Win-win-win situation

Process comes full circle

The givers also receive

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If someone woke up today… •  After living under a rock and having no contact whatsoever with humanity …

WHAT WOULD THEY DO?

•  And they were given a brief tutorial on the technology we use each and every day…

•   And then decided to start a charity to encourage donations to people in need…

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Technology Magic

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The Giving Wall •  Fun, personal and streamlined system of donating •  Allows:

•  Interaction with the homeless •  Giving from the heart •  Providing based on need •  Sharable

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How it works… •  From one end to the other:

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Homeless side •  Family enters dry homeless shelter

  Takes a sobriety test •  Heart & Home log-in system

  Create member profile: video, audio, or written •  Digital wish list

  $100 worth of items from Amazon •  Submit wish list •  Track status

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Clothes  Toiletries  School Supplies 

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Donor side •  Select silhouette

  Explore profile •  Wish list

  Drag item into gift box •  Submit

  Pay and add personal message •  Receive thank you video from family •  Share on social media

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Donor login •  Opt-in to receive notifications

  Submit email address

• Create a member log-in

• Encourage interaction and communication

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Website •  Mimic donation system we want to put in place •  Test run •  Appeal to potential investors

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Website •   Mimic donation system we want to put in place    •   Test run    •   Appeal to potential investors 

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Partnerships

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Promoting The Giving Wall

•  Raise awareness

•  Drive people to participate

•  Launch the wall

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Raise Awareness

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Launch Event •  Unveil giant Giving Wall on 5th Avenue storefronts

•  Celebrity investors present to

be the first to donate

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Keep it going… and going… and going

•  Mobile wall

•  Travel the country

•  Appears at events aligned with our cause

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#thegivingwall •  Sponsored hashtag •  The Giving Wall Twitter account

•  Twitter account follows truck’s location •  Tweets about events and celebrities

•  Each time #thegivingwall is tweeted, Amazon donates 1 ¢

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Partnership Donations

•  Corporate partners match dollar for dollar •  Price of each item donated on the wall

•  During the Christmas season

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Mobile Extension •  App that lets you give whenever and wherever you are

•  Can receive notifications, messages, or videos from your homeless family directly to your phone

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Short Term Objectives •  Not fighting homelessness itself, but fulfilling material needs to allow a normal life

 

•  News coverage and earned media to contribute to the cause  

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Long Term Objectives •  Change impersonal approach to homeless donation

•  Expose the real face of homelessness

•  Modernize the donation process

•  Empower all involved

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❤ & Home Where technology  meets giving 

Thanks! Any questions?