THE GLOBAL LEADER FOR FUNDRAISING IN THE CLOUDONE WORLD. ZERO BARRIERS.

Carla Ferreira17 July 2012

Social Media: the hype and the hope

The Hype

The Hype - Facebook

• 9 000 000 users globally• 4 715 880 Facebook users in the South Africa,

which makes it #34 in the ranking of all Facebook users by country.

• 89% of Internet users in SA

The Hype - Twitter

The Hype – Twitter (continued)

Top social networks SA

• Mxit – 10 000 000• Facebook – 4.8 million• BBM – 3 300 000• Twitter – 1.1 million• LinkedIn – 1.1 million• Google+ – 466 000• Pinterest?• 63% of South African smartphone users access social

networks daily.

Microblogging

Microblogging

• 140 characters• Handle • Mention• Hashtag • Retweet

Twitter Case Studies

Twitter Case Study #1

Twitter Case Study #2

Case Study #2– Brothers for Life

• Story telling on Twitter

Twitter tips

• Engage: At best Twitter is not a broadcast medium, it’s a forum for discussion

• Add value• Follow back• Thank supporters, Activists and volunteers• Reply to tweets• Retweet relevant content• Use a URL shortener• Create lists

Twitter tips (continued)• Top Keywords to get retweets:

– you– twitter– please– retweet– post– blog– social– free– media– help– please retweet– great– social media– 10– follow– how to– top– blog post– check out– new blog post

Facebook case studies

Case Study #1 – Aquascape Foundation

• Story telling through pictures

Case Study #2 – Charity: Water

Case Study #3 – SOS Children’s Villages

Case Study #4– Chat Noir Books

• Creative Cover Photo

Case Study #5– Chat Noir Books

• Promoting an event through your cover photo

• Telling a story with video• Broadcast your cause• YouTube is more than a video-sharing site; it's

many communities of active and engaged users

Case Study #1– Greenpeace

Case Study #2– CANSA Shavathon

Community-generated content

Case Study #3– Derma Blend

Telling a story of transformation

Resources

http://www.commoncraft.com/video/social-networkinghttp://www.youtube.com/watch?v=-38uPkyH9vIhttp://www.socialbakers.com/facebook-statistics/south-africahttp://mybroadband.co.za/news/internet/44061-biggest-social-networks-in-south-africa.htmlhttp://www.irfanview.com/ - batch resizing of photoshttps://www.dropbox.com/http://hootsuite.com/

Carla FerreiraCommunity Manager, GivenGain Foundation South Africac: +2787 820 4483e: carla@givengain.comt: @carlaferreira1@givengain