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The Global Social Network:

Building Community and Collaboration

With Faculty and Staff Across the Globe

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Alexa Kimalexa.kim@umuc.edu

www.linkedin.com/in/alexakim

Vice President,Information

Technology Services

Brian Gnattbrian.gnatt@umuc.edu

www.linkedin.com/in/bgnatt

Director,Customer Experience

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About UMUC

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Who We Serve

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c. NASA

Problem: Foster Worldwide Communication,

Collaboration and Community

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Goal

c. Walpoper.com

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7/58Our Strategy

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What is

?

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9/58Delivers a Variety of Business Needs

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10/58Facilitates Project Work

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11/58A Source of Official Information

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12/58A Source of Peer Information

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13/58Builds Community

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Encourages Free Speech & Promotes Transparency

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In The Beginning...

Preparing for Launch

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16/58Staff Pilot Group

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17/58Department Advocates

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18/58Leadership Buy-in

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19/58Road Shows

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Getting Started Space

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Communications Campaign

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Launch Events

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I

Engage!

UMUC Town Hall, June 2012

A Major Endorsement from President Miyares

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ContinuingMomentum

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Highlighting Content

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Engage Week

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Gamification

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Continuous Guidance and Training

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Continuous Guidance and Training

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Continuous Guidance and Training

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Mobile App

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Building Community: Online Contests

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Online Contests - Fundraisers

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Initial Results

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The Reaction - Huh?

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I want a taste

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Mixed reactions

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Theres value here

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Adoption after 9 months

Costume Contest

EngageWeek

Launch

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Welcome Aboard, Faculty!!

c. Aaron Spelling Productions

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I flat refuse to use social media.

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Fast forward...hes now #3 in points.

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Exclusive Content

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Retired the Moribund Intranet

c. small farm graphics

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Swag

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Measurement

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Adoption after 16 months

Adjunct facultyEngage Week

Today

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Conclusion: We love it!

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Adoption of Social Media

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The Solution: Engage

The conversation itself is the way workgets done in the enterprise.- Tony Zingale, CEO, Jive

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The Solution: EngageTo reap the full benefit of social technologies, organizations

must transform their structures, processes, and cultures: theywill need to become more open and nonhierarchical and to

create a culture of trust. Ultimately, the power of social

technologies hinges on the full and enthusiastic participation

of employees who are not afraid to share their thoughts andtrust that their contributions will be respected. Creating these

conditions will be far more challenging than implementing the

technologies themselves.

- McKinsey Global InstituteThe Social Economy: Unlocking Value and Productivity

through Social Technologies

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The Solution: EngageThe Social Era is about the power of

communities, of collaboration and

co-creation. In the industrial era, power

was from holding what we valued closed

and separate; in the Social Era, there isanother framework for how we engage

one another an open one."

- Nilofer Merchant

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The Solution: Engage

By giving people the power to share,

we're making the world more transparent.

- Mark Zuckerberg

Whether its a presidential candidate on Twitter or a CEO on a

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The Solution: Engage

p

private enterprise social network, leaders are adding a new level

of insight into the decision-making process with raw, unfiltered

interactions with the people they dont typically interact with, bethey voters or everyday employees. And its giving these

disconnected constituencies more reassurance about the state

of play or how things are going than ever before. Todays

employees are no longer crowded around the water cooler,chatting about the latest gossip and gripes. Theyre moving it

online, to the Facebook pages they load before they log into the

company systems. Thats why taking a page from the political

playbook and making sure the CEO is a post away fromemployees via a private, secure enterprise social network is a

blessing, not a curse.

- Ram Menon, President, Social Computing, Tibco

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The Solution: Engage"For social media to be widely adopted inside organizations and

ultimately produce business benefits, executives first need to

change their mindset about using these technologies. They have

to realize that internal social media success isn't really about the

software but about the emotional connection it creates.Our study

shows that the most successful employee communities tend to be

actively managed by executives...Companies that lack activecommunity builders tend to create cold communities without heart

and spirit, underutilizing technological infrastructure, generating

employee cynicism and destroying what little emotional capital

was present.- Quy Huy and Andrew Shipilov, Use Social Media to Build

Emotional Capital, HBR Blog Nov 2012

"How you design sell market and serve will require

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The Solution: Engage

How you design, sell, market, and serve will require

nothing short of complete transformation over the

next 10 years. This is true in not only how you

engage connected customers but employees as well.

Its a lifestyle and as businesses, we must become

connected to earn relevance. If we dont, then we

earn just the opposite, irrelevance. I refer to this

transitory economic state as Digital Darwinism, when

technology and society evolve faster than the ability

to adapt."- Brian Solis, We are now a society of multi-taskers

and multi-screeners, briansolis.com Dec 2012

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Its a lifeline

toinformation...

...and the

world.

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Questions?