the gloria jean’s coffees story -...
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Commercial in Confidence ©Gloria Jeans Coffees International Pty Ltd
The Gloria Jean’s Coffees Story
Nabi
SalehExecutive Chairman
Gloria Jean’s Coffees International
Commercial in Confidence ©Gloria Jeans Coffees International Pty Ltd
Grew the business to $20 million before starting a company to roast, package and supply coffee to Australian supermarkets and the hospitality
industry
Nabi
Saleh’s
Journey
Arrived in Australia in 1973 and worked for many years in Papua New Guinea stabilising farms and building awareness of on PNG commodities
Commenced career as a trainee in commodities, coffee, tea and cocoa
It was now time for the Gloria Jean’s Coffees journey to begin in Australia
Life is a journey. It’s all about doing what you enjoy.
You have to have a passion and love what you do –
enjoy not endure
Our History …Originated in the USA in 1979
Gloria Jean Kvetko
opened the first Gloria Jean’s Coffees in a little town north of Chicago
By 1986, with 11 stores, Gloria Jean began franchising.
In 1996, Nabi
Saleh
and Peter Irvine bought the MasterFranchise for Australia, opening their first store later that year
The US Gloria Jean’s model was a speciality
coffee store –
focus on giftware and ‘grab and go’
In 1996 two coffee houses opened in Australia: Miranda and Eastgardens
Australian guests loved the coffee but not the US model. A successful reworking of the concept took place for the Australian market
Introduced Coffee University training program for our Franchise Partners and began the journey of educating our guests on the benefits and virtues of speciality
coffee
Focus on home market NSW establishing 50 coffee houses before taking the brand to Queensland, Victoria, Western Australia, Tasmania and South Australia
In 2002 we had over 100 stores in Australia
Adversity is a challenge not an obstacle
In 2002 Gloria Jean’s Coffees faced its greatest challenge
Accolades
Despite the fire –
Gloria Jean’s Coffees ranked BRW’s
fastest growing franchise in 2003
We remain one of only four franchises to be listed in the annual Fast Franchises List for eight consecutive years.
Today we have opened more than 1000 coffee houses worldwide in 40 countries.
Australia acquired the International Rights in 2005 and recently acquired the USA (now 100% Australian).
By 2004, more than 200 coffee houses were opened every state and territory and Australia became theBrand’s largest market globally.
Creating a business is a process –
with challenges as well as joy.
Believe in who you are and what you stand for.
Embrace the Vision.
Be the Leader you need to be.
Challenges are merely a test of our tenacity
The Learning from our early years…
Commercial in Confidence ©Gloria Jeans Coffees International Pty LtdUAE
SOUTH AFRICA
IRELAND
HAWAII
NORTH AMERICA
AUSTRALIA
NEWZEALAND
KAZAKHSTANHUNGARYUKRAINE
TURKEYCYPRUS
JORDAN
SINGAPOREMALAYSIAINDONESIA
THAILAND PHILIPPINES
JAPAN
KOREA
ROMANIAFIJI
KUWAIT
MEXICO CHINA
Over 1,000 STORES IN 40 COUNTRIES
The Brand with Heart that delivers Globally, the World’s
Best Coffee House Experience
Positioning
Statement
Coffee is our Hero
Our Partnership with Rainforest Alliance
Humanitarian –
With Heart Foundation
Cappuccino for a Cause
50c from every cappuccino
sold over one weekend to
Opportunity International
$ 61,100 raised in 2009
Water for Water
All profits from sales of
bottle water to water
sanitation projects in the
Philippines
Jeans for Genes
No.1 retailer of Jeans for
Genes merchandise
Raised in $ 96,000 in 2009
With Heart Foundation
Donation Boxes
All donations go
towards helping
international and local
causes including
Compassion and
Opportunity
International
2005
Franchisor of the Year
(Price Waterhouse Coopers Excellence in Franchising Awards at the
FCA Annual Conference)
2006
Franchise Award
(American Express Rewards for Excellence, National Retail Association)
2006
Supreme Reward for Best Retailer
(2006 American Express Rewards for Excellence, National Retail Association)
2006 International Franchisor of the Year (World Franchise Council)
2007
Franchisor of the Year –
Food Category (PWC Excellence in Franchising Awards at the FCA annual conference)
2008
Innovation Award
(MYOB Excellence in Franchising Awards)
2009 International Franchisor of the Year 2009 (FCA International Franchising Award)
2010 Excellence in Marketing Award (FCA Excellence in Franchising Awards)
2010 Merit Award International Franchising (FCA Excellence in Franchising Awards)
Our Trophy Cabinet : Recent Achievements
The Journey ContinuesThe Lessons we have learned…
• A Vision, Mission and Values, embedded in the hearts and minds of every team member.
• Live the Vision, Serve the Vision and not just the organisation.
• Have a plan –
a life plan and a business plan.
• Take into consideration cash and capital. Do not spend what you do not have!
• Celebrate your victories but understand that life is a journey –
not a destination
The Journey Continues
• Sow the seeds and have patience while waiting for the harvest.
• Listen to what your guests are telling you and serve their needs
• Build partnerships and relationships based on Values
• Think global, but act local. Make corporate social responsibility intrinsic to the business.
• Enjoy life and work to the fullest. We only get one chance at life.
Commercial in Confidence ©Gloria Jeans Coffees International Pty Ltd
Thank you