the glossy madness lipstick formula - kahlwax · the glossy madness lipstick formula lipstick...

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The glossy madness lipstick formula Lipstick formulations need to perform well, as consumers expect a smooth and non-greasy feel which has to last for hours. Additionally the product must provide a brilliant color with good coverage and an excellent payoff. A high amount of pigments often dry out the sensitive skin of the lips, so the challenge is to keep them deep-moisturized. The addition of 10% 5723 Araucaria Resin (INCI: Glyceryl Rosinate, Octyldodecanol) helps to create a smooth, semi-occlusive film which protects against drying out. The product feels pleasant over the whole day, as if you were not wearing any. Furthermore, much greater color brilliance and gloss is achieved. The pigments do not wander into the small lip wrinkles, so the even appearance lasts longer. Combine 5723 Araucaria Resin with a sophisticated mixture of waxes, light and fast-spreading oils, and a sufficient amount of fine pigments in order to get the perfect lipstick! 2016-06 | 1 www.kahlwax.de Color | Urban jungle lips - cranberry red | CLS_032_04 Nesté Oil

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Page 1: The glossy madness lipstick formula - Kahlwax · The glossy madness lipstick formula Lipstick formulations need to perform well, as consumers expect a smooth and non-greasy feel which

The glossy madness lipstick formulaLipstick formulations need to perform well, as consumers expect a smooth and non-greasy feel which has to last for hours. Additionally the product must provide a brilliant color with good coverage and an excellent payoff. A high amount of pigments often dry out the sensitive skin of the lips, so the challenge is to keep them deep-moisturized.

The addition of 10% 5723 Araucaria Resin (INCI: Glyceryl Rosinate, Octyldodecanol) helps to create a smooth, semi-occlusive film which protects against drying out. The product feels pleasant over the whole day, as if you were not wearing any. Furthermore, much greater color brilliance and gloss is achieved. The pigments do not wander into the small lip wrinkles, so the even appearance lasts longer.

Combine 5723 Araucaria Resin with a sophisticated mixture of waxes, light and fast-spreading oils, and a sufficient amount of fine pigments in order to get the perfect lipstick!

2016-06 | 1

www.kahlwax.de

Color | Urban jungle lips - cranberry red | CLS_032_04

Nesté Oil