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the goal of social media content

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Presentation by Alana Colley

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Page 1: The goal of social media content

Presentation by Alana Colley

Page 2: The goal of social media content

website

mobile website

eCRM

“The goal of art is to capture and reward one’s attention.”

Page 3: The goal of social media content

“The goal of social media content is to capture and reward one’s attention.”

Page 4: The goal of social media content

CONSIDER

why do you use social media?

1. #FOMO2. Interact with friends & family3. Be entertained4. Learn something

Page 5: The goal of social media content

CONSIDER

why do we use social media?

1. To draw attention to our programs/ initiatives2. To build communities3. To enhance our reputation and perception of the industry4. To monitor sentiment

engage

Page 6: The goal of social media content

1. FOMO2. Interact with friends & family3. Be entertained4. Learn something5. NOT interact with brands (unless frustrated or upset)

1. To draw attention to our programs/ initiatives2. To build communities3. To enhance our reputation and perception of the industry4. To monitor sentiment of our audience

ADD VALUEEntertain me. Make me feel proud. Inspire me. Educate me.

Page 7: The goal of social media content

exhibit

A

Page 8: The goal of social media content
Page 9: The goal of social media content

Social Media Monitoring

Internal Conversation

Influencers Partner Bodies

It’s the same content but…BAHAHAHA!

Page 10: The goal of social media content

DEFINE.What will work where?

exhibit

B

Page 11: The goal of social media content

Let’s take a look under the hood… site analytics

Page 12: The goal of social media content

Let’s take a look under the hood...But…. are people actually using the app as a result of one Facebook post?... yes!

Page 13: The goal of social media content

CURRENT OUTLOOK

Page 14: The goal of social media content
Page 15: The goal of social media content
Page 16: The goal of social media content

Results so far...

Page 17: The goal of social media content

“The goal of social media content is to capture and reward one’s attention.”


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