Franchise Strategy/Marketing Sony Pictures Television 4/5/13 THE GOLDBERGS 1/2 hr. Comedy (single camera). ABC. Timberman/Beverly Productions. Happy Madison. Status: Pilot ordered Schedule: 3/5-13 Delivery date: 4/12 Current Rights: International & Domestic CREATIVE AUSPICES Adam F. Goldberg (Breaking In) Seth Gordon (Breaking In, Horrible Bosses) Doug Robinson (Rules of Engagement) Jack Giarraputo (Rules of Engagement) Bill Wee (Jacked Up) CAST & CHARACTERS Jeff Garlin as MURRAY – hot-tempered, gruff but loveable, a rageaholic; for Murray, calling you a “moron” is how he parents Troy Gentile as BARRY – middle child, a highly emotional mess of a 16-year-old Wendi McLendon-Covey as BEVERLY GOLD – a dedicated mom and an overbearing hyper-emotional shopaholic with no sense of boundaries and a big mouth that she’s not afraid to use Hayley Orrantia as ERICA – a beautiful, but tough, rebellious/crass high school senior; manipulates and beats up her younger brother Sean Giambrone as ADAM – series narrator; the ‘normal’ one in the family; geeky yet lovable, always carrying his video camera George Segal as ALBERT – the stoic and wealthy pillar of the family; loves women LOGLINE A single camera comedy series set in the 1980s, centering on a the youngest child in a crazy family who is mystified as to how he managed to grow up to be a relatively normal person. POSITIONING STATEMENT The autobiographical video diaries of a highly dysfunctional, in-your-face family set in the 1980's, as seen through the eyes of creator and writer Adam F. Goldberg. CREATIVE CUES

• Family focus • 80s as atmosphere

WHAT TO SAY

• This could be as big a hit as The Wonder Years – but for a newer younger audience • Will have wide appeal with it's highly relatable multi-generational characters and situations • Has great production pedigree with Adam F. Goldberg as EP, Seth Gordon as Director, and the successes of Happy Madison

behind it

WHAT NOT TO SAY • Steer clear of references to “That 80s Show” • 80s is a character in this show

INTERNATIONAL POSITIONING

• Nostalgic and a look back into the 80s—music and wardrobe will bring a warm sentimental feeling • Real and authentic—truly based on Adam F. Goldberg’s experiences growing up in the 80s with a highly dysfunctional, but

loving family • Comedy is amped up by the wild, eccentric antics from the family • Different look at parenting, reminiscent of Wonder Years with the goofy tone and humor of Malcolm in the Middle • A perfect pair alongside another popular family sitcom, Modern Family

 

   

 

 

CONSUMER & TRADE PRESS POSITIONING Family comedy set in the ’80s that features an in-your-face mother and hot-tempered father who love their three kids, but can’t bear to see them grow up. The series stars Wendi McLendon-Covey, Jeff Garlin and George Segal and is inspired by creator Adam F. Goldberg’s experiences growing up in the ’80s with a highly dysfunctional, but loving family.