50’s

1950

1951

1952

1953

1954

1955

1956

1957

1958

1959

Color TV

Introduced

First Modern Credit Card

Introduced

The Great Smog

First Playboy

Magazine

Report Says Cigarettes Cause Cancer

Disneyland Opens, McDonald's Corporation Founded

T.V. Remote Control Invented

Soviet Satellite Sputnik Launches Space Age

Castro Becomes Dictator of Cuba

LEGO Toy Bricks First Introduced,Peace Symbol Created, NASA Founded

In 1950, Jean Mineur produced ‘Le monde a la recherche de la paix’ (The world is looking for peace), a two minute animation for the cinema. Created for the Paris department store and Printemps and directed by the Dutch artist Joop Geesnik. The animation shows the trials and tribulations of a figurine representing the world looking for prosperity.

In 1951, Eugene Kolkey, an accomplished graphic artist and Art Director for Leo Burnett, sketched a character for a contest to become the official mascot of a then brand-new breakfast cereal. Kolkey designed a tiger named Tony (named after an ad man at Leo Burnett - Raymond Anthony Wells - see obiturary 2002 Chicago Tribune).

The Golden Age of Coca-Cola probably happened in the 1950’s because of the times. At that point, TV was emerging, and TV shows depicting American life were playing roles in the home as well. Coke began playing ads depicting leisure, relaxation and comfort on TV, and these images helped spread Coke’s appeal not only in America, but all over the world

Another astonishing Leo Burnett success ‘The Green Giant’ The campaign was so successful that the company Minnesota Valley Canning renamed themselves to become synonymous with the character.

A shocking Maggi campaign done by Raymond Savignac to create a poster that was driven by poetry and ideas. The visual style ‘rugged and permitted’ created a ‘Visual Scandal’. The campaign tho shocking but was extremely successful and attracted a lot of attention.

After Nescafe launched the instant coffee the aim was to introduce the consumer to the new product and only in 1950’s Publicis and Farner created the campaign explaining that instant coffee was still coffee

60’s

1960

1961

1962

1963

1964

1965

1966

1967

1968

1969

Berlin Wall Built

First Televised Presidential Debates

Andy Warhol

Exhibits His Campbell's Soup CanMartin Luther

King Jr. Makes

His "I Have a

Dream" Speech Beatles Become

Popular in U.S.U.S. Sends

Troops to Vietnam

National

Organization for Women (NOW) Founded

Che Guevara Killed

Neil Armstrong Becomes the First Man on the Moon

Martin Luther

King Jr. Assassinated

In 1962 DDB broke the taboo against comparative advertising by this Avis no.2 campaign. It brought the ad agency many major clients and

In 1965 another great campaign created by DDB that acknowledged America’s cultural diversity. The civil rights movement enlightened and led to more cultural diversity trough the advertising industry demanding less stereotyping.

In 1963 the famous cowboy that made Marlboro no.1 cigarette brand in the world introduced the Marlboro country that gave the brand a brand new image and represented absolute freedom.

The aim of the Philips 1960’s advertisement was to construct a European network, slowly the dropped illustration and started using photography.

Jos. Schlitz Brewing Co.entrusted Leo Burnett with it’s advertising in 1961 the name of the brewery was already well known but the company needed a reconnected with through audience.

In 1962, N.W Ayer & Son was approached by a group of nine laboratories. Over three years of Pharmaceutical Industry Advertising program the agency made the public aware of the importance of research helping the industry collect money and continue research on deseases such as tuberculosis and anaemia

70’s

1970

1971

1972

1973

1974

1975

1976

1977

1978

1979

VCRs

Introduced

Computer

Floppy Disks

Introduced

Pocket

Calculators Introduced

U.S. Pulls Out

of Vietnam

U.S. President

Nixon Resigns

Microsoft Founded

Tangshan Earthquake

Kills Over 240,000CStar Wars

Movie Released

Sony

Introduces the Walkman

First Test-Tube

Baby Born

In 1974, the US Department of justice antitrust lawsuit which ended in 1982 resulting in company being effectively dismantled in 1984. The Bell system was a consistent advertiser. In 1978 the slogan became ‘Reach out and touch someone. The campaign plays on the words ‘Hello’ and ‘Halo’. A very provocative and shocking campaign still made the 70’s a more exiting year for advertising.

“I’d Like to Buy The World a Coke” had its origins on January 18, 1971, in a fog. Bill Backer, the creative director on the Coca-Cola account for McCann-Erickson.

In these 1970s ads in which McDonalds targets working class African-Americans by showing what they believed to be typical African American consumers enjoying their food. These ads all come from Jet, Ebony, and Essence Magazines from the 1970s.

In 1978 N.W Ayer & Son created this campaign for Avon promoting and emphasising on the red colour of nail varnish and lipstic.

In 1972 Nadia Rein and in 1975 Jeanloup Sieff created shocking and sexy images to promote Les Bas Dimanche

In 1975 when Thatcher was elected as party leader she decided to employ an advertising agency to promote the up-coming campaign, the advertising studio that was selected was Satcho&Satchi created a campaign that focused on making people vote for the future rather than just dreaming for change.

‘13

2013Chelyabinsk meteor entered Earth's atmosphere

over Russia

Boston Marathon Boming

Robot bartender

serves up crowd-sourced cocktails

Georgia man claims to have found original

Coca-Cola formula

‘We’ve all made up a lame excuse at one time or another for missing a day of work – especially when in a job we really don’t like. And this ad for ZonaJobs, the leading job—search site in Argentina, brings this behaviour to life in a completely hilarious and totally insightful way…. Rest in peace, Grandma.’ - Draftfcb strikes again with their absolutely brilliant TV ad playing around the humour of making lame exuses not to go in to work encouraging people to ‘let grandma rest in peace’ with changing the your job.

‘The world’s favourite cookie has captivated the nation with the OREO Daily Twist, Draftfcb New York’s ground-breaking digital campaign that captures current events through the lens of an OREO. Press and industry accolades abound for this 100-day campaign that uniquely uses the cookie to illustrate milestones, news, celebrations and pop-culture conversations.’ - Draftfcb another success for the Areo 100 year celebration campaign that launched and announced daily news in a different creative twist.

‘This new spot for Kmart promotes the retailer’s offer to ship your merchandise for free from Kmart.com if you can’t find it in-store. The spot has over 20MM views and massive press coverage within just the first 4 days of being uploaded on YouTube.’ - DraftFcb created a campaign around a word play ‘ship my pants’ that went viral and became successful in an instant.

Created by Ogilvy & Mather invite consumers to ‘share a coke’ with their friends. It works in so many ways and media, I am glad to be part of this and be able to see the growth and success of this campaign. Already on facebook, twitter and real life people start talking about it and sharing it . A very successful tho seems simple campaign to include that personal touch.

The camping created for ‘The Cape Times’ was a huge success created by Lowe, Cape town featuring a self portrait pictures that were digitally rendered to look as the people in the pictures have taken them themselves,well known figures in the history.

Reference:

S. Pincas and M. Loiseau ‘A History of Advertising, 2004

J. Sivulka ‘Soap, sex and cigarettes. A cultural history of american advertising.’,2012

‘Archive’, vol. 2-2013,

http://adsoftheworld.com/