The Good LifeYour source for living a finer life and looking good while doing it.

MY PASSIONS Ask any of my friends and family and they will tell you that many of my passions stem from daydreaming of luxury living and the finer things in life. Champaign filled nights in St. Tropez, luxurious yachts, cars, private jets, couture fashion, celebrities and socialites and so much more. My passion for aspiring to live a luxurious life means living life to the fullest, taking advantage of every opportunity and most importantly always looking your best doing it. If I want to be apart of finer life I believe that looking good and taking care of myself is just as important... because you never know who you will meet or better yet get invited to a fabulous yacht party in the Mediterranean. However its not only about looking good on the outside. I am very passionate about promoting a healthy and active lifestyle to enjoy the finer things for well years to come. I am passionate about living life and sparing no expense to what makes me happy. The luxuries of living a good life does not always mean million dollar cars and exotic getaways. I encourage people to find their true passions to live their life to the fullest and spare no expense to what fulfills them.

As Kanye West says, “Welcome to the Good Life”

GOALS

Bringing what I am passionate about in the world of luxury and lifestyle.

Offering modern individuals information on living the finer life while looking good doing it.

MISSION STATEMENT

The Good Life is dedicated to uncovering the best the world has to offer in luxury and living the finer life.

“Life is to short. Find your passion and enjoy life’s many riches!”

KEY MESSAGES Inspire and encourage modern individuals to enjoy and experience the best the world has to offer in luxury and fine living.

In order to live it you got to look the part too. Providing helpful tips on health, beauty and fitness on how to look great when indulging in luxury living.

Luxury is not about how much you spend but how much pleasure and satisfaction it brings you.

So pop the champaign bottles and dress to impress and live life to the fullest.

Its your life... spare no expense!

OBJECTIVES

To entertain and inform on the best the world has to offer on a variety of luxury living; travel, entertainment, art & culture, fine dinning, yachts, private jets and MORE....

To provide modern individuals wit tips along the way on health, fitness and beauty to look your best living “The Good Life”

To generate a large readership and increase overall visibility through and promote myself to future employers through my blog, Twitter, Facebook and A Small World.

To gain recognition in the PR luxury and entertainment industry as a valued and talented individual.

To eventually get recognized for providing a unique take on my passions for living a good life to become a TV personality like my role models, Kelly Ripa and Maria Menudos.

KELLY RIPA, MARIA MENOUNOS, EVA MARINS

MY DREAM JOB

STRENGTHS WEAKNESSES BA in Sociology

Experience as an editorial assistant and contributor for Spade Magazine; a modern living publication.

Experience working for luxury department stores and brands such as Holt Renfrew and BCBG.

Having great opportunities to attend events such as LG Toronto Fashion Week to see the latest in Canadian fashion.

Creative, outgoing, highly motivated and passionate.

Active in social networking sites.

I have a thirst for living life to the fullest and encourage people to join me.

Lack of PR professional experience.

Not well versed in computer technology...YET!

May have a hard time keeping up with blog posts and Twitter updates while school workloads continue to increase.

I put a lot of pressure on myself and stress over minor things.

Have a hard time slowing down and finding balance in life.

OPPORTUNITIES THREATS

Networking opportunities that could lead to an eventual career in the luxury and lifestyle PR industry.

Create a brand that goes beyond that will eventually help me land a TV host position - one day my own morning show... you never know!

Meeting and working with talented and influential people in various industries.

Travel opportunities to attend exclusive parties and events.

Learn how to be tech savy and an online wizard so I can promote my online brand to the best of my ability through social media networks.

Utilizing Humber PR’s resources to the fullest in providing me a mentor and internship positions to achieve my career goals.

So many people already writing about similar content.

Trying to stay current with the latest in living a luxurious life.

Recession makes it difficult to break into the luxury industry.

Entice readers to dream lavishly by positioning myself as a source for immediate access to the luxury world as portrayed by me.

By gaining knowledge and entrench myself and lifestyle practices for first hand experience to entertain and inform.

Becoming an insider guide to fine living by staying current with luxury and lifestyle trends and updating my followers on social media networks.

STRATEGY

CHANNELS

Networking through social media applications.

Establish and connect myself with influential and high society circles by attending events and various other networking opportunities.

Keep Twitter, Facebook and blog updated with new posts.

Engage my audience by pushing the envelope to feature videos, music and discussions.

TACTICS

ACTIVITY TENTATIVE DATES

Update Blog Weekly or bi-weekly

Update Twitter Once a day

Post comments on other blogs As often as possible

Answer comments on my blog Ongoing to keep it consistent

Organize an event End of school year - August 2010

CRITICAL PATH

To THE GOOD LIFE