The Grant Writing-Social Media ConnectionPresented by

Lisa Kaslyn

President & Chief Content Officer

The Grant Writing – Social Media Connection

• How content, social media + SEO work together to make great things happen

• Repurposing (curating) grant content• Taking stock + developing a social media plan• Expanding social connections• Building services portfolio + adding value

1. Understand Your clients/prospects & Listen

2. Keyword & Competitive Research

3. Develop Great Content

4. Distribute Content

5. People Like Your Content (hopefully)

6. Those who Like Your Content will Visit Your Site

7. Search Engines See that People Visit Your Site, Like Your Content and Reward You with Higher Ranking☺

Infographic: SocialMediaImpact.com, Content Marketing Vs. Social Media Marketing

When content, social media & SEO work together, great results can be achieved

What is content?

• Articles• Blogs• Free eBooks• Images/Photographs• Infographics• Presentations• Podcasts• Publicity• Videos• Webinars• White Papers

Tweet about this session using @Kashen and hashtag #GPLH

Content curation + repurposing grant related content

Source: Social Media Today | http://ht.ly/o1OHb

Repurposing grant proposal content + outcomes

Evergreen data that can be posted to social media with compelling imagery; expanded to blog post and included in agency donor/supporter communications

Grantors and Grant Award Partners serve to expand sphere of influence and exposure via social media, email database, PR and website (blog) content

Repurposing grant proposal content + outcomes

Grant Program press announcement, blog post, social media, Donor and supporter eblast; showcase Grantor

Repurposing grant proposal content + outcomes

Blog Post, Social Media, PR feature: Community trend story pitch about sex trade + HIV; position HAP leader as Media spokesperson and expert on trend/solutions

Grant success story: Publicity, Blog, Social Media; videos can be used on website, YouTube, broadcast PR; Grantor featured prominently

Source: Beth Kanter | http://www.bethkanter.org/content-curation-101/#sthash.ekvpZpng.dpuf

Tip: Check out Beth’s Seek, Sense & Share curation planning questions http://socialmediafoundations.wikispaces.com/Curation+Planning+

Content Curation - Seek

Article curated from enewsletter subscription

Content Curation - Sense

Simple automated content aggregation

Curated content from credible

source is seed for blog post

Editorial and context embrace

curated tips

Content Curation - Share

Checklist for Great Curated Content

• Select topics based on your market’s informational needs

• Put your prospects’ informational interests ahead of yours

• Prepare & update buyer personas to avoid wasting time on irrelevant content

• Integrate your own content that summarizes key ideas and lessons

• Add value and provide a deeper content experience by cross-referencing curated topics to other online resources or perspectives

Taking stock + social media planning

Content Calendar

Free Content Curation Tools

• Great for social curation: LikeHack and Storify

• Great for news gathering: Alltop and TalkWalker

• Great for blog reading: Feedly

• Good for…all the other things: Scoop.it, Pinterest and List.ly

Source: AimClear http://ht.ly/o1tNe

Expanding social connections

• Extending your and your non-profit clients’ social connections tunes them in to news, announcements and other exclusive information from foundations and corporations

Building services + value

• Adding social media to your professional repertoire• Expands consultants’ services portfolio, increases value and

influence• Employees bring more to the table; increase value• Writing for social media (e.g. social media posts, blogging,

press releases)• Understanding and strategizing around social and web

analytics• Using social media to build your presence as a grant writing

specialist, non-profit advisor, etc.

Resources

• “Jab, Jab, Jab, RIGHT HOOK” by Gary Vaynerchuk• Plus many of the “Sources” listed in the back of Gary’s book

• “Measuring the Networked Non-Profit” & “The Networked Non-Profit” by Beth Kanter

• IFTTT (If This Then That) – helps automate tedious digital tasks

• Hootsuite – social platform aggregation tool is invaluable for posting to multiple accounts and “listening” to social conversations

• Shortstack – creates custom fan-gated tabs for Facebook promotions; links to email marketing software, such as Constant Contact, MailChimp

• Flipboard – content curation tool

• Apply to Google for Non-Profits: www.google.com/nonprofits/join/ and YouTube for Non-Profits: www.youtube.com/nonprofits

• Follow @NonProfits on Twitter to track great uses of @Twitter in the non-profit community

• Websites:ForGrantWritersOnly.comJohnHaydon.comBethKanter.orgContentMarketingInstitute.com

Questions…

• Twitter: @Kashen• facebook.com/lisa.kaslyn• linkedin.com/in/kaslyn• G+ Prosper Communications• pinterest.com/seoflack• Lisa@ProsperComm.com

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