the great india place
DESCRIPTION
about great india place shopping mallTRANSCRIPT
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The Great India Place
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About GIP, Noida
• Builder- Unitech Group.
• Designed by Callison Inc. the interior theme is "shoppertainment", which integrates shopping and entertainment in the same premises.
• Location- Sector 38A, right at the entrance of Noida.
• Area – 15 LAKHS sqft.
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Floor Plan
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USP of the Mall A huge space for target audience to relax
outside the mall make this mall unique from others.
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Retail Atmospheric
Atmospherics is referred to as a store’s physical characteristics that are used to develop the retail unit image and draw customers. It describes the physical elements in a store’s design that appeals to consumers and encourages them to buy.
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Key components of Retail Atmospherics
•External
•Store Layout
•Internal
•Visual Merchandising
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External Atmospherics
• Entry
• Main Gate.
• Parking Lot
• Lighting
• Surroundings
• Location
• Catchment Area
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Entry
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Main Gate
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Parking
• Parking is best done in the basement as it is connected by lift to all floors and has a step free route till the lifts
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Lighting
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Surroundings
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Catchment Area
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Internal Atmospherics
• Display
• Interior Lighting
• Aroma
• Signage
• Flooring
• Colors
• Music
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Display
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Interior Lightings
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Signage
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Flooring
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CCoolloorrss
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Music
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StoreStore LayoutLayout
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Visual Merchandising
It is defined as the presentation of products in order to sell them. The initial point of interaction with a potential customer in the window displays of the store front. It includes various aspects such as: store floor plan, store windows, signs, merchandize display, space design, fixtures and hardware, and the elements that come with it- which may be all too many to mention.
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Big Cinema- 6 Screen Multiples
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Escalators & Lifts
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Food court• The food court is a bit stylish, although the chairs and tables
are all place close together and can get cramped. You have a central dome and a circular area around which the chairs are arranged, and on one side, you have the food court options, while on the other side, you have a vegetarian restaurant called 'Yatra'.The food court has a variety in terms of Indian (South and North Indian) along with Chinese, Mexican, sandwiches, pizza, burger and other such food. You get a variety of drinks over there (all non-alcoholic).And then there is the Yatra restaurant, where you have a vegetarian thaali. Here you actually get to sample 2 types of vegetarian cultures, and you can really enjoy the food. Quantity is unlimited, and it costs around Rs. 150 on weekdays and Rs. 170 on weekends, and is a good place to eat.
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Food Court
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Kid’s Zone
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Safety
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Activities inside the Mall
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Amusement Park
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Competitors
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Thank You
Sumitted by: Archita Dey & Anil Kumar