The Great OutdoorsThe Great Outdoors

Steven Steven Yung Yung Chairman Chairman –– Clear MediaClear Media

Total = US$17 BillionTotal = US$17 Billion

Latin AmericaLatin America

2000 Source: Zenith, OAAA

Rest of worldRest of world

North America

North America

EuropeEurope

Asia PacificAsia Pacific

2%

4%

36%30%

28%

Worldwide Outdoor Ad SpendWorldwide Outdoor Ad Spend

Time Spent Gone from Home VS. TV ViewingTime Spent Gone from Home VS. TV Viewing

Time Spent Gone from Home VS. TV ViewingTime Spent Gone from Home VS. TV Viewing

Time Spent Gone from Home VS. TV ViewingTime Spent Gone from Home VS. TV Viewing

üü ““Always OnAlways On”” Mass Media Mass Media …… FreeFree

üü Low Low CPMCPM & High & High ReachReach & & FrequencyFrequency

üü Optimal Optimal R.O.I.R.O.I. ……

Outdoor U.S.P.(s)Outdoor U.S.P.(s)

üü GlocalGlocal

üü ProfessionalProfessional

üü Focus on Focus on ADVERTISERSADVERTISERS

State of the IndustryState of the Industry

LEARLEAR HANNELHANNELWORLDWIDEWORLDWIDE

Global LeaderGlobal Leader

üü NYSENYSE--ListedListed

üü Market Cap: US$20 BillionMarket Cap: US$20 Billion

üü 65 Countries Worldwide65 Countries Worldwide

US

Sweden

UK

Ireland

France

Switzerland

China

1212

88

33

55

88

% Total% Total

1111

Outdoor as % of Display AdvertisingOutdoor as % of Display Advertising

1616

45%45%36%36%

3%3%

TVTV Newspaper/Newspaper/ OutdoorOutdoor RadioRadioMagazineMagazine

16%16%

Local DynamicsLocal Dynamics

CAGR (1996-2000)

GDPGDP Total Ad SpendTotal Ad Spend Outdoor Outdoor AdvertisingAdvertising

8%8%

17%17%

23%23%

30%+30%+

Clear Media Clear Media

China FocusChina Focus

üü Food & DrinkFood & Drinküü RetailRetailüü Media & EntertainmentMedia & Entertainmentüü MotorMotorüü TelecommunicationsTelecommunicationsüü Business & Consumer ServicesBusiness & Consumer Servicesüü FashionFashionüü Financial ServicesFinancial Servicesüü Travel & TransportTravel & Transportüü Home Furnishing, Furniture & DraperyHome Furnishing, Furniture & Drapery

Worldwide Key AdvertisersWorldwide Key Advertisers

Clear Media: Top CategoriesClear Media: Top Categories

3%3%FinanceFinance3%3%

18%18%BeveragesBeverages

2%2%Home AppliancesHome Appliances3%3%ITIT

FoodFood

6%6%LeisureLeisure6%6%OTC PharmaceuticalOTC Pharmaceutical7%7%TobaccoTobacco

14%14%Consumer ProductsConsumer Products

24%24%TelecomTelecom

20022002

Power BrandsPower Brands

üü Fragmented IndustryFragmented Industry

üü StandardizationStandardization

üü ResultResult--oriented Approachoriented Approach

ChallengesChallenges

68%68%

20%20%

10%10%

2%2%

PointPoint--ofof--SaleSaleBillboardsBillboards TransitTransit Street FurnitureStreet Furniture

üü 80,000 operators nationwide80,000 operators nationwide

üü Highly fragmented industryHighly fragmented industry

China Outdoor IndustryChina Outdoor Industry

ShareholderShareholder

üü GrowthGrowth

AdvertisersAdvertisersüü Cost effective Cost effective

mass mediummass medium

GovernmentGovernmentüü World class free World class free

bus sheltersbus shelters

ConsumersConsumersüü Functional Functional

benefitsbenefits

Clear MediaClear Mediaüü Long term contractsLong term contracts

üü 25+% IRR25+% IRR

Proven Business Model Proven Business Model –– Delivers Value to AllDelivers Value to All

Outdoor Outdoor …… Around the Clock!Around the Clock!

Outdoor Outdoor …… InIn--youryour--face!face!

Outdoor Outdoor …… ““Last Mile ImpactLast Mile Impact””

Outdoor = Outdoor = ““GlobalGlobal”” + + ““LocalLocal””

Outdoor Outdoor …… ““CategoryCategory--specificspecific””

Increase in stores w/ Increase in stores w/ trolley advertisingtrolley advertising

Marketing ObjectivesMarketing Objectives

Company Company ww UnileverUnilever

ProductProduct ww LLäättatta, light spread, light spread

AgencyAgency ww I/UI/U

CountryCountry ww DenmarkDenmark

Panel Panel ww Shopping centre posters, Shopping centre posters, trolley boards trolley boards

Target Target Audience Audience ww Grocery shoppersGrocery shoppers

WeightWeight ww 20 stores20 stores

OtherOtherMediaMedia ww TV, TV, instore instore promotionpromotion

DurationDuration ww Centre posters : 4 weeks Centre posters : 4 weeks Trolley boards : 2 weeksTrolley boards : 2 weeks

WhyWhyOutdoor? Outdoor? ww To achieve brand standoutTo achieve brand standout

where and when it matterswhere and when it matters

ResultsResults

üüSecure visibility inside & outside Secure visibility inside & outside the storethe store

üüMaximise share of voice in point of Maximise share of voice in point of sale environmentsale environment

Source: Gallup 2000

Source: AC Nielsen/AIM 2000

= control store= control store

Sales increase*Sales increase*

38% of target group remembered 38% of target group remembered seeing seeing LLäättatta shopping centre shopping centre posters or trolley advertisingposters or trolley advertising

Increase in stores w/ Increase in stores w/ shopping centre shopping centre

postersposters

+7%+7% +9%+9%

%

* Campaign results were compared to results Campaign results were compared to results from a control store without shopping centre from a control store without shopping centre advertising or trolley boards. The advertising advertising or trolley boards. The advertising was the only variable.was the only variable.

Outdoor Outdoor …… AccountableAccountable

Outdoor Outdoor …… ““MediaMedia’’s Mediums Medium””

Outdoor Outdoor …… Fun, Fun, Fun!Fun, Fun, Fun!

Outdoor Outdoor …… SXE!SXE!

Outdoor Outdoor …… Are We Having Fun Yet?Are We Having Fun Yet?

for for TrendTrend--setterssetters

OutdoorOutdoor

““Street TheaterStreet Theater””