the great podcast resurgence and the rebirth of radio
TRANSCRIPT
THE GREAT PODCAST RESURGENCE AND THE REBIRTH OF RADIO
M a t t h e w B u c k l a n d | C r e a t i v e S p a r k | w w w. c r e a t i v e s p a r k . c o . z a
R A D I O D AY S A F R I C A2 0 1 5 | J o h a n n e s b u r g
TM
SRC: http://blog.amandarose.co.uk
SRC: KPCB Internet Trends 2013, Mary Meeker
SRC: AP via @NBCNews
An “old” digital medium has reinvented itself. More than 10 years ago: high hassle factor, only for the
hardcore geeks. Could not crack drivetime.
Platform and technological changes propelled podcasting into the mainstream. Here are seven reasons why:
1. Bluetooth audio2. Bandwidth3. Better content4. Smartphones5. Dedicated apps6. Connected car OSes7. The fitness revolution
INTO THE MAINSTREAM
Targeting niche audiences makes content more relevant and a strong alternative to “hit & miss” mass appeal mediums. (Advertiser friendly too!)
CONTENT
Podcasting presents both formidable competition and a wonderful opportunity for radio. In fact radio has a competitive advantage over all other mediums and the podcasting revolution is there for the taking. Local radio is currently doing a poor job and not yet woken up to the opportunity, largely viewing podcasting as an extension or duplication as opposed to a medium in its own right.
RADIO 2.0
Radio can “own” the podcasting revolution. It has the heritage, competitive advantage and existing platforms to cross-promote new podcast mediums. But also new opportunities for non-radio media, as now the “broadcast” barrier to entry has plummeted.
END OR REBIRTH?
BUSINESS MODEL
Podcast digital revenue models will work because the advertising model is directly translatable. This is unlike struggling online publishers from the print world who face multiple challenges, including a poorly adapted advertising model (the banner) and massive competition from likes of Google and Facebook for the digital marketing pie.
IMAGINE THIS…
IN THE FUTURE…
TV, Parrot here
Here already... and now hitting the mainstream
Very muchhere!!
SRC: Apple
Everywhere...all digital platforms
Find article at
URL: http://memeburn.com/2015/01/the-great-podcast-resurgence-and-the-rebirth-of-radio/
or GOOGLE “Memeburn podcasting revolution buckland”
THE GREAT
PODCASTING REVOLUTION
