the great transformation: asian small business & innovation
TRANSCRIPT
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THE GREAT TRANSFORMATIONHow Asian SMEs are digitally transforming traditional retail
Oliver Woods RED2 Digital
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Red² Digital
Agency Credentials
RED2 DIGITALRegional Digital AgencyPerformance SpecialistsHQ = Saigon (HCMC)
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THREE PRIORITIESDigital Marketing, In-StoreWarung of the FutureLessons for a Digital Salesforce
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BURGERS & BONESDriving offline traffic with digital marketing
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15,000300
T H E N U M B E R O F P O S T S AV E R A G E F B U S E R S C O U L D S E E D A I LY F R O M A L L C O N N E C T I O N S
T H E N U M B E R O F P O S T S AV E R A G E F B U S E R A R E A C T U A L LY S H O W N D A I LY
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INSTAGRAMMABILITY
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GOLIVE
OR GOHOME!
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HOW TO WINBe Instagrammable:
compelling imagery & video
Motivate customers to share & create
Curate & distribute - don’t create & pray!
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A WARUNG A type of small family-owned business
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SOURCE: www.techinasia.com/indonesia-fintech-report-2016
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GET READY!
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THE RETAIL DESTROYER?
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“OUR VERY LIVING IS SELLING. WE ARE ALL SALES PEOPLE”
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BONOBO Guideshops: offline-to-online
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IN-STORE CONCIERGE
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BONOBO Guideshops: offline-to-online
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BONOBO Guideshops: offline-to-online
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REALPEOPLE
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E-REZEKI Crowdsourcing Labour
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OVERKILLRobots
AugmentationLazy Automation
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THIS GUY IS THE FUTURE OF RETAIL
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THE GREAT TRANSFORMATIONHow Asian SMEs are digitally transforming traditional retail
Oliver Woods RED2 Digital