the green event suite
DESCRIPTION
TRANSCRIPT
The Green Event Suite
The Poken Green Event Suite In a nutshell 1/3
Participants Exhibitors Sponsors
CONFERENCE - TRADE SHOW - CORPORATE EVENT - MEETINGS - ASSOCIATIONS – CONVENTIONS
Fully Configurable Mobile Event App
Fully Brandable Event Community Portal
Powerful Lead Generation & Networking
Works on ANY Smartphone Remotely updatable content
GREEN event tools to simplify marketing, logistics, and generate unbeatable metrics
QR Code Management NFC Touch-points
Surveys
Happy Visitors
Winning Organizer
Sponsors Lining Up
Gaming
Network Metrics
Visibility
Simple
One Tool Emailing Utility
The Poken Green Event Suite In a nutshell 2/3
Wishing for 95% participation in your surveys? Build a touch-survey on a wall to get viral engagement, and let participants pursue it online.
Who are the people walking away with your brochures? Offer killer lead generation to exhibitors & sponsors and find out who those people are.
Mobile event apps are used on average by 13% of participants.
Boost those numbers to 80%+ and get your visitors to engage with your mobile content.
Add something new to your sponsorship packages! Offer a branded experience with community portal, mobile app and USB customization
The AMEX Supplier Trade Show saved over 1 million sheets of paper.
Run a completely paperless event!
With Poken, everybody is equipped, so everyone can participate.
The Poken Green Event Suite In a nutshell 3/3
Poken’s Green Event Suite includes:
• Event mobile app for all smart-phones • Branded event portal with social media tools • Registration tools for online and on-site • Instant business-card scan to collect and qualify leads • Session tracking • Access validation • Web registration • Survey tools – both offline and real-time editable, online • Networking through mobile and devices • Exhibitor Lead Gen App with custom notes and surveys • Collect documents and people with a touch • Gaming engine to boost engagement • Killer Metrics
Agenda – How does it work?
1. Collecting with a touch: GREEN YOUR EVENT
2. Branded Event Portal
3. Branded Mobile App
4. Metrics & Administration
5. Costs & Key Selling Points
Pokens are natural conversation starters for Attendees & Exhibitors
• The "touch and glow” is a natural ice breaker
• It’s the best conversation starter for exhibitors: The conversation does not begin by selling product, but rather with “have we connected”?
• Poken brings business together, in a new way that is fun, but most importantly allows connections to happen at the event and continue post-event :
• Attendee to Attendee
• Attendees to Exhibitor
• New branding opportunities make it ideal for sponsor package
Visitors collect documents by touching tags
The collected objects appear in your timeline, in chronological order
Touch & collect using a poken
or a NFC phone
UNLIMITED amount of digital content held on each tag (“touchpoint”)
How an exhibitor/supplier would use it
• Make content available to visitors at a "touch”, and gather leads. Never miss a visitor - it is priceless.
• The conversation is natural "would you like to collect my content” ?
• Sharing event content for post-event learning
• Real time surveys with viral appeal
• Cost saving: Eliminate paper waste and all operational costs
The digital content can be viewed online or on mobile
Scan this to view a rich document on your phone ( richer content than any regular QR code )
Booth touchpoint
Collected info from the booth now appears online
Booth touchpoint content online
• Supports both QR and NFC (“touch”)
• Touchpoints can be part of a scavenger hunt to boost sponsor booth visits
Download Wall Touch Surveys
Touchpoint design examples
Visitors collect the presenter slide decks and speaker biographies
Watch the video at: http://bit.ly/ZfXgLL
Agenda for Smart City World Congress displayed on a large wall
Visitors access a branded event portal
• Pre-event registration through a white-label portal
• In-event tracking of progress:
• meetings
• documents
• achievements (gaming)
• Many content widgets available
• RSS, Twitter, Facebook, LinkedIn
• Video, iFrame, Map, html, etc.
• Broadcasting content
• Contact widget allows for same day follow up, saving money and effort
• Export contacts to favorite CRM or email system
• Save money with files & links widget, make money by selling ad space
• Meetings tracking for hosted buyers
Experience a real portal built for Symantec’s annual convention:
Go to http://user.poken.com (note, no “www”)
Login: symantecdemo Password: poken
Detailed event portal features
User’s “social business card”, the identity he will be exchanging with others when touching pokens at the event.
Contacts Attending Event widget Allowing him to view who from his LinkedIn contacts is registered for the event. An opportunity to meet in person people he may not have ever seen in real life.
Twitter and RSS feeds From the event.
Documents folder containing all the documents collected at the event.
Activity stream so the visitor can keep track of what people he met are up to.
Dynamic timeline where the user sees all the people, documents and conference sessions he collected in time.
Contacts library, allowing the user to view all his contacts and sync with his Outlook, SalesForce or export to Excel.
Flickr photo library so the organizers can share photos with all participants, securely.
Map widget, so the user can see where all the people and exhibitors he met are from.
Video widget, additional iframe, and other embeddable features so the organizer can fill the portal with useful information (agenda, map, etc.)
About our client Afflink is one of the biggest and most successful member-driven sales & marketing organizations, linking Preferred Suppliers to the largest group of Distributors found anywhere in the marketplace.
Solution • Paperless booth • Check-in and check-out • Full mobile lead-generation with survey • Auto-creating leads from the NFC badges
Results
42% reduction in paper & energy consumption measured by the organizer 61,000 digital business-card exchanges 12,360 meetings scheduled and tracked using digital tags and pokens
Green metric Afflink can boast being closer to its goal of running sustainable events
Exhibitor reaction “the best analytics and lead generation reports we’ve ever seen.”
Poken products used
pokenPULSE custom pokenTAG custom
Web Portal Event photos
Read more information on poken.com/cases/afflink
AFFLINK: example of use of Poken to track hosted buyers activity
• Analytics accessed through the Exhibitor Portal
• Can be as simple or as detailed as required
• Each touchpoint offers detailed metrics: Split digital content into multiple touch-points to gather data about interest
• Exhibitor Metrics:
• Overall visitor statistics
• detailed booth metrics
• Detailed per-touchpoint metrics
• Detailed lead-generation report with notes and survey results
Exhibitors, Organizers and Sponsors get detailed analytics
• Access by scanning a QR code (no download needed) or by entering a 5-digit code
• Different operating systems, forgotten password to download an app from iTunes – our approach is with HTML5, an app that works on all phones, running within the browser.
• à Higher use rate than installed apps
• Event schedule / Agenda • Venue map • Exhibitor List • Speaker list, biographies • Voting live (exp. April) • View all the people and documents collected using your poken
Try scanning this to activate the app on your phone!
The Poken experience includes a branded mobile event app
Pricing
Please consult detailed pricing examples at
www.poken.com/pricing
GO GREEN
SHIFT BUDGETS
INCREASE EFFICIENCY
ENHANCE EXPERIENCE
• Go paperless
• Create a positive image impact • Stimulate smart consumption
ORGANISER VISITORS
• Provide rich multimedia
• Easy to set up and to use
• Measurable
• Customisable
• Ice breaker
• No more “heavy” shows
• Enhance / multiply networking
• Have fun
• Branding • Collect qualified leads • Increase opportunities • No post event paper work • Upload/modify last minute docs • Get updates on contacts
• Share portable documents
• Get last updates available
• No printing costs • No bar code scanners • Optimise logistics • No waste management • No other giveaway
• Get a valuable social networking tool as a gift
Advantages – Summarizing
Sales in 25 countries through 10 official resellers, creating hundreds of satisfied customers
Who are we? Satisfied customers.
Poken Europe Rue du Pont 22 CH-1003 Lausanne Switzerland Phone: +41 21 560 40 05 Email: [email protected]
Adam Morrison, Sales [email protected]
Ariana Speirs, Sales [email protected]
Poken USA 3303 East Ferry Ave. Spokane, WA 99202, USA Phone: (855) 299-4395 Email: [email protected]
www.poken.com
Shane Speirs, Sales [email protected]
Stéphane Doutriaux, Founder & CEO [email protected]
Contact us
APPENDIX
Branded experience web portal
Go to www.esmya.com
Login: figodemo Password: poken
Branded experience web portal
Go to www.esmya.com
Login: figodemo Password: poken
How is Poken used? Giesecke-Devrient
About our client G&D is a global market leader and pioneering innovator in banknote production and processing, security documents, and identification systems.
Solution • Paperless booth • Check-in and check-out of demos • Full mobile lead-generation with survey • Auto-creating leads from the NFC badges
Results
Thousands of glossy brochures & catalogues saved from printing and shipping, exchanged digitally
10x increase in qualified leads generated as compared to previous years’ NFC lead gen system
Exhibitor reaction “the best analytics and lead generation reports we’ve ever seen.”
Poken products used
pokenPULSE custom pokenTAG custom
Web Portal Event photos
Read more information on poken.com/cases/gd
TOUCH IT GET IT SHARE IT Digitally exchange contact details with other people, collect digital documents offline (PDFs, presentations, brochures, videos, demos, animations, links).
Plug your Poken in the USB slot, create an account on the memberHUB and synchronise your device to have access to all documents and contact details collected.
Collect your contacts and digital files on a timeline, download them on Outlook , Salesforce, or another format. Keep your profile updated with your social networks and share your experience with others.
Poken environment – User experience
Poken Member Hub
Value proposition – Have fun
Create an interactive and fun experience for your guests.
Make it even more challenging using game mechanics.
pokenSPARK standard
30+ designs: rockstar, panda, alien, geisha, etc. – neatly shipped in packs of 10.
pokenSPARK standard blank
Add custom printing or stickers of your brand. 8 colors available.
pokenSPARK billboard
Customized with square dome sticker.
pokenPULSE standard Assembled 10-packs, black and white.
pokenPULSE customised
With brand-customized printing on the cap.
pokenTAGS Stores up to 3000 contacts and it can be customized with your brand.
How it works – choose your device
Receptionists ask for name, provide the accreditation badge, and with a bar code scanner links a Poken to the guest profile.
On this operation, an email is sent to the guest with used ID, password and instructions. The Poken is now linked to his profile and ready to use!
Event Accreditation Badge bar code
Guests are invited to register on a website created for the event.
regi
stra
tion
Registration in Event DB
Synchronisation with Poken DB
at th
e en
tranc
e How it works – Before the event
Option 1: Bar code solution
How it works – Before the event Option 2: VIP service solution
Guests are invited to register on a website created for the event.
regi
stra
tion
Synchronisation with Poken DB
at th
e en
tranc
e
Saverio Patimo
Password: poken
Receptionists ask for name, find a pre-linked Poken and delivers it in a handsome box. The box brings name of the guest, UserID, Password and basic instructions on how to use it.
If your guest is not registered yet, can be quickly registered by a receptionist. UserID and Password are sent by email.
Registration in Event DB
How it works – Before the event Option 3: On-Site solution
1. At the booth, participants are quickly registered by a hostess on a PC or an Adroid Tablet, who links a Poken to their profile and provides a short explanation on how to use it.
2. An email is sent to each participant with an user ID and a temporary Password, which can be changed on the first access to the Poken Social Network.
Organizer and Exhibitor Tools
– Web-based configuration interface allowing configuration :
• Branding (for sponsors) • Emailing (branding, content) • Exhibitor details
– Mobile Event App parametrization: • Tools to update maps, exhibitors, speakers,
agenda, voting questions, etc.
Interactive Signage: Branded Big Screen Metrics View
Advantages – GO GREEN
Poken Environment friendly
• Go paperless, reduce carbon footprint
• Create a positive image impact
• Stimulate smart consumption
Others Non-environment friendly
Advantages – Simplify
Poken Single solution for all your problems
• Eliminate printing costs
• Avoid expensive bar code scanners at your stand
• Optimise your event logistics
• No more waste management
• No need of other giveaways
Others Cluttered and hard to manage
Advantages – Increase efficiency
Poken Fast, reliable and with great benefits
Others Messy, small lead rate
• Power your branding activities
• Increase opportunities: no time to speak? Enough time to touch
• Distribute sharable and portable contents
• Collect extremely qualified leads
• No more post event paper work
• Upload or modify documents last minute
• Don’t miss changes in your contacts profiles
Value proposition – Touch & Glow
Provide your visitors with a sparkling networking experience.
Deliver digital contents in a selective way, rising interest and creating awareness.
The touch experience is new, intuitive and fun!
In a nutshell
ENHANCED NETWORKING
Attendees can exchange contact details by simply touching Pokens.
Attendees can collect digital files (presentations, brochures, videos etc) by touching pokenTAGS, generating high quality leads for the exhibitor
GREEN YOUR EVENT
NO MORE
WASTE OF PAPER
NO MORE
BUSINESS CARDS
Advantages – Enhance Experience
• Enhance and multiply networking: Poken is an ice breaker!
• Provide a “fun” experience
• Easy to set up, scalable, customisable and measurable
DON’T CARRY BAGS OF BROCHURES
Poken Solution